An organic agency evolution
For some, working at an agency is no easy feat. Tena Hermance, however, has spent her career blazing trails at metro Detroit’s biggest marketing and advertising agencies — and now she’s bringing that expertise to SSDM. Women leading the industry Tena...
CX management: rolling out the red carpet
Working with a digital marketing agency for the first time naturally comes with some hesitancy — and lots of new questions. That’s why a people-first philosophy is key when developing new client relationships. What’s the point of CX management?...
Michael Crank is all about the experience
The exuberant Michael Crank has joined SSDM, bringing with him a toolkit chock-full of Grade-A customer service skills, a network of diverse connections and a passion for marketing. Cruising into a career opportunity While we all love a good underdog...
Setting your Google campaigns up for success
"The foundations of your Google account are essential for success. It’s also important to understand that these change over time. Almost 100% of the time during an account audit, foundational account and ad settings are where the most issues are identified." It’s...
Is Google Tag Manager part of your digital toolbelt?
We know reporting can be a challenge, especially when it comes to proving ROI to your C-Suite executives. Adding tools like Google Tag Manager (GTM) to your toolbelt can help you bridge the gap. Building your digital toolbelt In the world of digital marketing, we fall...
SSDM and roundtable6 Form an Alliance for Client Success
Sharing space and supporting each other’s skills, SSDM has welcomed roundtable6 to 850 Stephenson Highway in Troy, enabling both agencies to bring more customized solutions to a wider range of clients. A meeting of the minds During SSDM’s 12 years in...
After COVID: The new communications strategy for senior living
It’s time. As Henry Kissinger once said: “The challenge for leaders is to manage the crisis while building the future.” That time is now. This COVID-19 crisis certainly has challenged our industry, but in many ways, it has made us stronger. The new...
This is not your father’s agency business model
"The advertising agency business model has morphed into a much more equitable and transparent one."Through the looking glass In advertising’s heyday, an agency’s revenue was supported in no small part by a 17.65% media commission on every single placement, including...
An organic agency evolution
For some, working at an agency is no easy feat. Tena Hermance, however, has spent her career blazing trails at metro Detroit’s biggest marketing and advertising agencies — and now she’s bringing that expertise to SSDM. Women leading the industry Tena...
CX management: rolling out the red carpet
Working with a digital marketing agency for the first time naturally comes with some hesitancy — and lots of new questions. That’s why a people-first philosophy is key when developing new client relationships. What’s the point of CX management?...
Michael Crank is all about the experience
The exuberant Michael Crank has joined SSDM, bringing with him a toolkit chock-full of Grade-A customer service skills, a network of diverse connections and a passion for marketing. Cruising into a career opportunity While we all love a good underdog...
The email marketing funnel: A beginner’s guide
In the marketing toolbox, email is the golden hammer. In the right hands, email is the single most powerful tool for nurturing high-quality sales leads and increasing revenue. The dark truth about email marketing Yes, email is still relevant — and well...
The do’s and don’ts of social media for your business
Social media content should always provide your audience with value. Even if that’s just a quick laugh, make sure all of your posts have a purpose. In today’s competitive marketplace, the impact of social media on business can’t be denied. Creating social...
Winning: It’s all about the team
We’ve won another Best + Brightest award! You might be thinking, “Wow, they must be doing a lot of things right!” Well, we believe that’s true, but don’t take our word for it. Ask our team members. We did. There are thousands of awards up for grabs in the...
Is your biz (search) trending?
Marketers have access to an abundance of search data, content and recommendations from Google but let’s be honest – all of that information can be a bit overwhelming at times, especially if you don’t know where to start. Laying the foundation Most of us are familiar...
Challenging the sales norm
Some things in life rarely change, and sales techniques used to fall into this category – until now. Let’s talk about one of the most impactful selling tactics: the challenger. Sales for business growth The formula for successful selling has always been to establish a...
The impending “cookie-pocalypse”
Yes, it’s true. Google Chrome will soon stop allowing cookies that collect data on individual users' browsing habits. Here’s what you need to know so the impending “cookie-pocalypse” doesn’t derail your marketing strategy. These are very different kinds of parties…...
Asking the tough questions
Let’s face it - answering tough, high-level questions about your organization can be pretty intimidating. However, it’s an important part of the process because it forces you to look at your business through a more critical and strategic lens. With this outlook, you...
Writing an agency RFP? Here’s what you need to know
Developing a Request for Proposal for agency services can be elaborate. We have detailed some tips below to make the experience more pleasant.
How do you stack up?
Digital marketing is all about getting your message on the right channel, in front of the right people, and at the right time in the customer journey. If your efforts pay off, however, depends on how they stack up to your competitors. Taking the first step It all...
5 modern-day black pioneers in martech
For many, Black History Month is a time to recognize and acknowledge the accomplishments of black Americans who have contributed to our nation -- back in the day. But the real opportunity to realize this ongoing impact lies in the extraordinary work being...
It was inevitable
Industry watchers following the digital versus traditional trends acknowledge that the single most important differentiator is the ability for digital marketers to target tailored audience segments. Digital marketing now accounts for close to 60% of all ad...
B2B salespeople and the end of an era
It’s the end of an era for sales folks. Roaring into a new year, and a new consumer environment, B2B salespeople are finding themselves in some very unfamiliar territory. Over the last 13 years in B2B sales, we’ve had the opportunity to witness some pretty exciting...
Agility is a by-product of good team dynamics
Balance task allocations for team harmony and agilityAmong the plethora of challenges marketers faced in 2020, internal team composition and deployment was high on the list, at 42.9%. When COVID hit, marketing managers had to re-evaluate their workload to absorb the...
Setting your Google campaigns up for success
"The foundations of your Google account are essential for success. It’s also important to understand that these change over time. Almost 100% of the time during an account audit, foundational account and ad settings are where the most issues are identified." It’s...
Is Google Tag Manager part of your digital toolbelt?
We know reporting can be a challenge, especially when it comes to proving ROI to your C-Suite executives. Adding tools like Google Tag Manager (GTM) to your toolbelt can help you bridge the gap. Building your digital toolbelt In the world of digital marketing, we fall...
Are you content with your content?
For good reason, and this year, more than ever, content really is king. Are you curious why it’s on the priority list for the marketers we surveyed? Because it now needs to be a high priority for any internal marketing team’s resource management plan. Not every team...
The new marketing model: Do more with less
The measures of success for marketers have finally become much clearer. Or have they? Although the science of marketing has opened new avenues for measurement, an SSDM exclusive survey shows that marketing leaders are still conflicted about goals and results....
SSDM Named One of Metro Detroit’s Brightest and Best for Second Year
SSDM is excited to keep “Metro Detroit’s Best and Brightest” on its roster of accolades. SSDM is on a winning streak! For the second year in a row, SSDM has been named one of Metropolitan Detroit’s Best and Brightest Companies to Work For®, presented by...
From symphony to synchrony
The nexus of technology and creativity is the sweet spot for SSDM creative director and partner, Michael J. Taylor II. Creative problem solving In an earlier career iteration, as a music producer and recording engineer, I came to appreciate the blending of technology...
Creating content guidelines
Have you ever seen a fast-food chain poke fun at its competitors on Twitter? Or maybe a professional sports team is feuding with its opponent before a big game? These brands have created unique identities, personalities and highly specific content...
SSDM Named to Financial Times 500 Fastest Growing in America
SSDM is most often recognized for its highly successful client campaigns, and now is being equally honored for its financial stability. Strength in numbers SSDM has ranked at #309 on the Financial Times list of the 500 Fastest Growing Companies in America....
What does digital marketing success look like?
So much work goes into a digital marketing initiative. It involves every team - research and data; analysis and strategy; media planning, creative and execution. So, when all is said and done, how do you know if it’s successful? The success yardstick A...
SSDM and roundtable6 Form an Alliance for Client Success
Sharing space and supporting each other’s skills, SSDM has welcomed roundtable6 to 850 Stephenson Highway in Troy, enabling both agencies to bring more customized solutions to a wider range of clients. A meeting of the minds During SSDM’s 12 years in...
All systems go
When I interviewed for the job at SSDM, the idea of running an office with a dozen or so people seemed to be so much easier than running eight high-traffic hair salons in four different states. Right? Well, only slightly 🙂 How does your garden grow? It...
Impacting Animals’ Lives
SSDM is delighted to share its latest award win - this time, for a social media strategy to restore the reputation of a local animal shelter. Waging social media war SSDM was first introduced to the Humane Society of Macomb (HSM) several years ago, when...
SSDM Named One of Crain’s Coolest Places to Work
SSDM is extremely proud to add “Cool Place” to its long list of accolades for excellence in digital marketing. SSDM is a cool place to work! In our first attempt to submit for the coveted distinction, SSDM earned the right to be called one of Crain’s 2020...
How to Increase Engagement at Your Next Virtual Event
ICES, the biggest expo extravaganza on earth, will be virtual in January 2021. Has your biggest conference or industry summit gone virtual? Are those personalized experiences gone too? Well, yes and no. Till we meet again Just like most of you, we...
Marketing resource management: four key elements to consider
Doing more with less is a strategy that wins every time. How can you do it all without actually doing it all? What’s the best way to evaluate your options and determine the optimal solution for your current situation?
Why is the CMO position a short-term gig?
"Members of the C-Suite are usually not too surprised to hear that the new CMO is being replaced after barely having time to make any real difference." Surprise? No surprise? The average tenure for a CEO is 8+ years, yet the CMO position turns over roughly...
After COVID: The new communications strategy for senior living
It’s time. As Henry Kissinger once said: “The challenge for leaders is to manage the crisis while building the future.” That time is now. This COVID-19 crisis certainly has challenged our industry, but in many ways, it has made us stronger. The new...
Systems thinking can change everything
The art of leading a team has often been referred to as “herding cats,” which is as funny as it is apt. I know it’s a cliche, but quite often I do feel that the job of a project manager is to herd cats. However, I like cats and I’ve found that herding them...
Turning global communications around on a dime
SSDM had an opportunity to interview Tony Sapienza, Head of Communications North America for ZF, the third-largest automotive tier-one manufacturer, to discuss how the COVID-19 pandemic has altered their communications efforts. ZF has a global workforce of...
This is not your father’s agency business model
"The advertising agency business model has morphed into a much more equitable and transparent one."Through the looking glass In advertising’s heyday, an agency’s revenue was supported in no small part by a 17.65% media commission on every single placement, including...
Marketing Beyond the Cookie
"It’s no secret – as Google goes, so goes much of the online community. So when Google recently confirmed the death of third-party cookies (which have been on life support for the last 12-18 months), it’s no wonder marketing leaders were left panicked and...
No Time to Waste
Marketing in Times of Crisis Although it’s hard to know what to say, take time to craft just the right message, but definitely communicate. This is no time to be quiet. Certainty amidst the chaos I was talking to a friend recently and...
Celebrating National Reading Month
"I do believe something very magical can happen when you read a book.” ~ J. K. Rowling Everyone at SSDM takes pride in relentless improvement, whether it relates to work, side projects or the pursuit of happiness. We came together to create a list of...
Spring Forward
5 Spring Cleaning Tips Now that we’re back in the groove after the Daylight Savings Time adjustment, it’s time to check your home’s detector batteries, reset your manual watches and double-check your website technologies for smooth sailing this summer. Tip #1:...
Demand gen does not equal lead gen: here’s the difference
Demand generation and lead generation are often used synonymously, but actually, they are very, very different. Different in so many ways, from required budget to desired results.
AI Enables Pattern Recognition, The Foundation of Behavioral Marketing
"“We have no future because our present is too volatile. We have only risk management. The spinning of the given moment’s scenarios. Pattern recognition.”~ William Gibson (“cyberpunk” and speculative fiction writer) Curves ahead. Remain alertI think a lot...
Exactly What is the Difference Between a Branding Agency and a Digital Agency?
Like everything else these days, advertising continues to evolve … rapidly. And well it should. After all, this is the 21st century and it would be a shame to waste all that excellent data everyone’s out there collecting. <nudge, wink> Once upon a...
You’re Getting “Blockbustered”
"My prediction is that over the next 10 years, we are going to continue to see countless industries change in ways most cannot imagine. Burger King getting into the vegan game, Amazon flying packages to our doorstep and homes being built in 2 weeks instead...
Top 10 ways to get your marketing budget increased
So, your marketing budget is getting cut... To be clear, the budget cut is really just your organization decreasing investment on activities they can not track. Considering your current marketing and sales activities, perhaps it’s not all that surprising....
Employee Highlight: Garry
Sales and marketing success starts with a solid understanding of the client and their needs. Garry Cole can easily understand digital marketing clients and their requirements, as he was an SSDM client before joining the team here. However, Garry is no...
SSDM Achieves IABC Double Win
Troy, Mich. -- SSDM, the premier integrated marketing agency, is being honored with two awards from the International Association of Business Communicators (IABC) for its campaign to introduce the ADS line of automotive diagnostic systems for client Bosch Automotive...
SSDM Founder and CEO to Speak at Troy Chamber Marketing Conference
TROY, Mich. -- Nick Skislak, founder and CEO of SSDM, a digital marketing and advertising agency, will present at the Troy Chamber of Commerce’s annual Modern Marketing Movers conference, on Wednesday, October 23, 2019, from 8:00 - 11:00 am at Walsh College in Troy....
Customer Journey Centricity Strategies
"In our continuing pursuit to impact the customer journey, we’ve learned a lot and we want to share our experiences with you. " In this paper, we provide our insights and walk you through everything you need to know to develop a comprehensive,...
Social Media Doesn’t Work For My Business
We hear this statement a lot. “Tried social media; didn’t work.” We get it. If a company has expended time, money, and valuable resources working on something with little or no return on investment, this defensive posture is understandable when we ask, “What have you tried in the past?” The reality of social media though, is that your company might have simply been focusing on the wrong objectives.
SSDM Named One of Metro Detroit’s Best and Brightest
TROY, Mich. -- SSDM, a premier digital marketing agency, is one of Metro Detroit’s 2019 Best and Brightest Companies to Work For®.This is the first time the agency has received this honor, which “identifies and recognizes organizations that display a...
SSDM Makes the Inc. 5000 List
SSDM, a nationally recognized, integrated digital marketing agency, has been ranked at 2,344 on Inc. Magazine’s list of Top 5000 Fastest-Growing Companies. Companies on the 2019 Inc. 5000 are ranked according to percentage revenue growth from 2015 to 2018.
SSDM Wins Telly Award for Video Creative Excellence
SSDM designed, shot, and edited a stirring video to document the Honor Flight trip of four U.S. military veterans, all residents of the StoryPoint Troy Ohio community and was recently awarded a Telly Award for video editing.
Occupancy Problems – Start with your Pipeline
If you are struggling with occupancy, start the repair process by looking at your pipeline. It will provide some great insight in developing a plan for next steps.If you missed any of the previous Two Minute Tuesday videos, check them out here....
Advice from Conor McGregor – Dealing with the Competition
Competition is a key reason for occupancy problems. Learn from Conor McGregor how you should deal with the competition. Hint...don’t beat them up.If you missed any previous videos on occupancy and the senior industry, view them here....
You should get to know Google Tag Manager
Measure for measureHow often have you wished you could accurately track page action? Measure real conversions? Leave your developer out of the picture? Meet Google Tag Manager.In a nutshell, Google Tag Manager enables “regular folk” to properly track...
Marketing to Seniors | 4 Potential Causes of Low Occupancy
Understanding why occupancy is low is the first step to correct the problem. In this week’s Two Minute Tuesday, we take a look at the top 4 causes and how to take steps for improving the situation. If you missed any previous videos on occupancy and the...
Figuring out decision technology + where it works best
A new term recently surfaced, and it will undoubtedly be part of the digital marketing lexicon for a while. It’s a decision technology being referred to as “multi-arm testing.” You may have even heard it referred to over the past few years as “bandit...
Marketing to Seniors | Seven Step Process to Increase Occupancy
This week’s Two Minute Tuesday is a BIG one. We’ll take you through a seven step process to increase occupancy and get new clients. Hopefully you have been following along with our ongoing series. If not, make sure to take a look at the previous videos to...
Facebook is illuminating its ad data
Good intel is invaluable How much are you willing to spend to get your message in front of the right audiences? Ever wonder what your competition is spending on social media? For the past year, Facebook Ad Library has provided a comprehensive,...
Marketing to Seniors | The Future Starts Now
Our Marketing to Seniors series is back at Madonna University. Join us on Wednesday, May 15th, 2019 from 2:30 - 4:00 p.m. We will be discussing the latest trends in the senior industry and how you can stay ahead of the competition. ...
Ep. 43: Industry experts talk about occupancy
What do you do when you need more clients? Hear from industry experts on their thoughts on occupancy and capacity. This two minute video will fill in the gaps on how to reach higher occupancy.
Being “Present” Enhances Presence
Everyone seems to be talking about IQ and EQ these days. Our emotional intelligence is considered to be a key factor in the composition of our overall presence. However, Amanda Farley, SSDM partner and accounts director, says radical transparency is what...
Ep. 42: Why are prospects so hard to find?
We are at the beginning of the Silver Tsunami. With waves of baby boomers aging, why does it seem like prospects are still hard to find? This is the first video of an ongoing series that answers that question and provides a plan to help in your sales and...
Ep. 41: Determine your Marketing Budget
One of the most frequently asked questions we get is how much should companies spend on marketing. However, there are a variety of ways to determine budget. To start, you have to pose the question, what does it cost me to be at less than full capacity?...
Ep. 40: Finding “hot” prospects through location marketing
Would you like to find prospects who have toured your local competition or potential employees that are already committed to serving the needs of older adults? You can through location marketing.
Ep. 39: Finding “hot” prospects through social
Utilizing the various targeting options on social media is a very effective option to find “hot” prospects. Demographics, location and lifestyle are some of those options to find prospects who are interested in senior solutions.
SSDM Wins Two Interactive Marketing Awards Including Best Small Interactive Marketing Agency
SSDM was awarded the top honor as the Best Small Interactive Marketing Agency of the Year. In addition, the agency also won for its campaign for Bosch Automotive Service Solutions: OTC in the Best Interactive Marketing – B2B category. The agency also was a finalist for its Bosch Automotive Service Solutions: ADS campaign, again in the Best Interactive Marketing – B2B category.
Ep. 38: Finding “hot” prospects through search
Finding the right prospects is as important as ever and targeting those prospects by demographic and user location is no longer enough. Marketers have to cater to potential customers in all different phases of the funnel. With that being said, there is no...
Creating goal-focused content for social media
From organically reaching specialized groups through hashtags, to paid opportunities with audience targeting, social media has come a long way from simply connecting friends. But to be completely transparent, when it comes to social media marketing, there...
Ep. 37: Not everyone is your prospect
Find prospects interested in you While it’s never something one would like to hear, it’s hard to accept that not everyone is your prospect. Yes, you can surely find people in your target demographic and ideal location but pinpointing audiences that are...
SSDM Wins the Killer Content Award
SSDM has won a Killer Content Award in the category “Agency Partnership,” for its social-media campaign for Bosch US during the 2018 Consumer Electronics Show.
Garry Cole of SSDM Presents Senior Living Marketing Strategies
TROY, Mich. -- Garry Cole, VP of Client Solutions at SSDM (formerly SS Digital Media) was part of a group of senior-living experts who presented various education sessions at the HCAM/MCAL Spring Leadership Conference, March 4 & 5 at the Motor City Casino...
SSDM CEO Among County’s Young Elite
We’ll be the first to admit that we love to rave about our team’s successes. Striving for industry thought leadership, we’re proud to do the work. Much of our success is directly due to the SSDM philosophy, which encourages education and transparency to...
Ep. 36: Referrals – Recap and Go
As we’ve discussed over the previous four videos, referrals may be the single most important source of qualified leads in the Senior Industry.
Social media: do it with purpose or don’t bother
Social media has always been the bridge for connecting people to each other and immediate information. But when it comes to using it for marketing purposes, how do you explain to a client, or even to your own management, its value? The answer is the...
Human Centric B2B Marketing: Understanding the Customer Journey
It is no secret that we are at the frontlines of the next revolution of the marketing landscape.
Ep. 35: Getting referrals in the Digital Age
Referrals through digital platforms may be your new number one lead source.
Conquering B2B digital one nomination at a time
As a digital agency, our highest purpose is to optimize client budgets and successfully achieve or exceed stated campaign objectives. Because of our dedication to our work, we are eager to say that we are finalists for all three of the awards we submitted...
SSDM CEO Named to Patterson’s Elite 40 Under 40
TROY, Mich -- Nick Skislak, founder and CEO of SSDM (formerly SS Digital Media) has been named to Oakland County Executive L. Brooks Patterson’s Elite 40 under 40. In its eighth year, the program recognizes and spotlights dynamic leaders under the age of...
Ep. 34: How to get more referrals from Healthcare Partners
A referral from a healthcare partner is the Holy Grail. Watch our two-minute video to learn how you can increase your referral leads.
Selling life insurance in the digital age
Digital marketing has revolutionized the way we receive and perceive information. Many industries have embraced the opportunity and are now “all in,” while others are taking a more cautionary approach. It seems this is the case with the life insurance...
Ep. 33: Referrals – What’s in it for them?
The third part of this video series focuses on why people make referrals. What is in it for them?
Ep. 32: Referrals – manage your message
The highest source of qualified leads in the Senior Industry usually derive from referrals.
Turn blog visitors into paying customers
Half of the battle of digital marketing is actually getting them to your site. Find out how to turn your small business visitors into customers.
EP31: The #1 way to increase leads – referrals.
Referrals may be the single most important source of qualified leads in the Senior Industry.
You can’t do it alone – create integrated partnerships
Small business success is a marketing mixed bag Small business owners are the backbone of the business community, but sometimes it seems that they are having their backs broken by the crush of the digital age. So many long-standing businesses have always...
EP30: What to measure and how
Metrics are so important. They are your scorecard for past performance and insight into future success. See what should you be measuring and how.
EP29: Use These Tips to Build Brand Awareness
We are going to discuss communications strategy as well as how to build the right brand awareness.
Are your internal digital marketing efforts getting the job done?
The new business roller coaster If it’s your job to drum up new business, you know it’s like a roller coaster. Sometimes you have the Midas touch and sometimes you go weeks without bringing in any new business. As sales and marketing are so closely...
EP28: Stop worrying about your competitors
Having an obsession with your current and potential customers is far more important than obsessing over what your competition is doing.
EP25: Brand Identity – What do you want prospects to say about you?
Brand identity is big. It needs to answer the most important question – Why you?
EP24: Brand image – What do your prospects think about you?
Your brand’s image is so important.
SSDM is a finalist for the 2018 Adcraft D Show
TROY, Mich. - Upon its first submission of work for consideration, SS Digital Media (SSDM) has been chosen as a finalist for The D Show, the annual awards event for the Adcraft Club of Detroit.The community relations campaign SSDM designed and executed for...
EP23: Winning In The Senior Marketplace
Four key strategies you need to compete and win in the marketplace
Fishing with spears: The fine art of selective marketing
You feel like you’re just fishing. The funnel is full, but there isn’t a single “real” lead in there. You’re filling the pipeline with a ton of prospects, but you know in your heart they are not a good fit. What a frustrating endeavor. Goin’ fishing It’s...
EP22: Apple May Be Your Competition
The senior living industry is exploding and attracting some big names.
EP21: 4 more reasons to use Adwords
Still undecided about Google Ads?
Stop Googling your business
Trust us, we completely understand the appeal and temptation of Googling your business, especially when you begin to question the performance of your paid campaigns. But we must advise, this is a bad idea. Not only will your impression count against the...
EP20: 8 Reasons To “Make The Call”
Calling the prospects in your Pipeline can be one of the most effective ways to move the sales process forward.
EP19: “Adwords doesn’t work”… Well, Not Exactly.
Many people have tried using a Google Adwords campaign in the past and they haven’t had the success they were hoping for.
SSDM Partner Michael Taylor Speaks to the Metro Detroit Visitors & Convention Bureau
TROY, Mich. - SS Digital Media (SSDM) creative director and partner, Michael J. Taylor II, will provide marketing guidance during a panel discussion on effectively communicating with reunion attendees, and specifically for promoting family and military...
The pricing discussion: Just pull the Band-Aid and you’ll be fine
Founder, Nick Skislak tackles the pricing discussion in his latest Forbes article. Here’s a peek: When you were a kid and your mom had to pull a Band-Aid off a boo-boo, you closed your eyes, clenched your teeth and hoped that she was right -- that it...
SS Digital Media to Present at Found Conference in Columbus
TROY, Mich. - Amanda Farley, Partner at SSDM, an integrated digital marketing agency, is a panelist for the Found Conference, a “purposely intimate” SEO and content marketing summit being held in Columbus, Ohio on September 26, 2018.Farley will present on...
EP18: 10 Ways to improve your SEO
You gotta be found. Here’s how to improve your chances.
Email: The secret ingredient to managing the customer journey
When a prospective customer visits an ecommerce website, their journey has just begun.
Defining The Customer Journey
With so many ways to reach a customer, the obvious question at the end of the day is: which of my marketing channels, messages and creative swayed that sale?
EP17: Four Ways To Be Found Online
Prospects are looking for solutions. It’s very important to be found during their search.
EP16: Understanding Your SERP
What does your SERP or Search Engine Results Position?
SSDM’s Road To Digital Summit Detroit
The upcoming Digital Summit Detroit has been a highly anticipated conference for the SSDM team.
EP15: How To Find Prospects
As any salesperson knows prospecting can be one of the more extensive parts of the job.
EP14: Senior Housing Penetration to Increase 12.5 %
What does a 12.5% increase in senior housing penetration look like for sales people?
Blogs ≠ SEO
When looking for a digital marketing agency or partner, it is absolutely crucial to know what you’re getting before signing that dotted line.
EP13: How To Manage the Customer Journey
Here are the four steps to help you understand how to manage the customer journey.
EP12: 4 Ways to fill your Pipeline
Looking for a better way to reach the senior market can feel like a challenge.
EP11: How The Customer Journey Starts
So important to managing the journey, is knowing where it starts.
EP10: Stop Selling And Start Managing The Customer Journey
This week, we’ll cover some of the best ways to manage your customer journey with a continued focus on the senior market.
EP9: Building trust – Part 2
10 more ways to build trust. Yes it is that important.
EP8: 20 Ways to Build Trust – Part 1
Trust is so important in building a relationship with a prospect.
EP7: Four Things You Should Do Every Week
Yes, it is all important, but make sure you do these 4.
EP6: Eight Best Practice Ideas for CRM Management
Managing your CRM efforts are critical for success.
EP5: 10 Considerations to Evaluate a CRM System
Wow – a lot to cram in 2 minutes.
Meet Our New Art Director: Courtney
Say hello to the newest addition to the SSDM team, Courtney!
EP4: How Strong is Your Pipeline?
The size of your Pipeline is a good start.
I’ll Huff and Puff and Fine You €10 Million
Now, bear with me because this blog is about to be a beast. There’s just way too much information and too much on the line for this to be your standard, scannable blog content. Now let’s discuss the newest Big Bad Wolf of the digital industry: GDPR...
We’ve Been Shortlisted!
As if celebrating our 10 year anniversary wasn’t exciting enough, we were recently nominated for a Landy Award!
EP3: How Big Should Your Pipeline Be?
Meeting sales goals depends a lot on the size of your Pipeline.
Marketing To Seniors Event
Take a look at the video for an overview on the Senior Marketing event at Madonna University on Wednesday, May 23.
EP2: Most Important Thing To Do This Week
Sales and marketing in the senior space has changed.
EP1: Best Practice
Sales and marketing in the senior space has changed.
We Are Honored to Accept the MSED Platinum Award
There are two kinds of kudos. Those that celebrate team efforts and talents and those that reward a strategic vision and a plan that really works.
IT & Your Digital Company – The Matrix
Wait you’re not my IT team? All joking aside the web is a complex place, and it is hard…
5 Black Pioneers in Technology
As Black History month comes to an end, we’re reminded of several of those contributions given by African Americans in the digital space.
B2B Marketing – Ditching The Marketing & Sales Silos
Personalization in your marketing materials is not only recommended but is expected from today’s B2B decision makers.
The Customer Journey: Then and Now
The consumer voice has undergone monumental shifts over the past few decades, and most businesses aren’t following suit.
The Future for Facebook: Armageddon or Quality Control?
When large industry (i.e. Google and Facebook) changes happen it always sparks a great debate.
And the Award Goes to…
What do you do when you’re referred to as a “know-it-all?” (Their words not ours)
Nick Speaks at TechTown
Reaching out to startups and entrepreneurs at TechTown’s Detroit Fulfillment Initiative Workshop on November 15.
Attribution, Tracking & Insights
Are you properly tracking your campaign with attribution?
SMX Day 2: Google’s New UI, Machine Learning & MarTech
SEO isn’t going anywhere and if it’s one thing that’s for sure is that this industry is showing no signs of slowing down. This morning’s keynote with Scott Brinker highlighted the growth of the marketing technology landscape.
Global Marketing & Ecommerce: Top Things to Consider
As the world becomes increasingly connected, it’s becoming more vital than ever for virtually all businesses – regardless of size – to have a global online presence. Taking a one-size-fits-all approach won’t cut it.
The Latest in Reporting in Digital
So there’s one thing for sure, there is no lack of data to review or tools available. Whether you’re looking at integrating new tools, or create a better reporting experience, there are options. Here are some key things to consider when looking at quality reporting.
SSDM is a Finalist for Three U.S. Search Awards
The U.S. Search Awards annually showcases the best and brightest in the search marketing industry and to be named a finalist in one category is an honor, but to be named for three, whoa.
SSDM Wins Merit Award from IABC Detroit Chapter
We are humbled to receive the Merit award from the Detroit Chapter of the International Association of Business Communicators (IABC).
#DSDET Morning Session: All About Email Marketing
I’m only one day into Digital Summit Detroit 2017 and I already went to the wrong stage. Am I back in college again? Oops. As I walk into the room, there are a lot of open seats with people in business attire, while others are dressed pretty casually.
#DSDET Day 1: Current Search Strategies to Increase Exposure
4 hours. 5 pages of notes. Limitless pieces of essential information. Day 1 of Digital Summit Detroit’s: Current Search Strategies that will Increase Your Exposure, was one heck of a session.
Are You Using YouTube?
YouTube has become the best way to achieve quick, easy, compelling, targeted brand awareness. Learn the power behind leveraging YouTube as an important tool in your marketing suite.
SS Digital Media Heads to Social Media Day Detroit
What better way to ring in the holiday weekend than with an insightful look into the world of social media. See our key take aways from Social Media Day Detroit!
SS Digital Media Wins CORP! Magazine Economic Bright Spot Award
We won the Michigan Economic Bright Spot Award from Corp! Magazine! Learn all about the award, here.
Why You Should Be Careful When Siloing Your Marketing Services
Learn why siloing your marketing services may not be the best decision for your business.
E-Commerce: The Difference Between Driving Traffic and Driving Conversions
Are your marketing efforts in line with your business goals? Find out here.
Figuring Out Visitor Value: What’s Your Web Traffic Worth?
Do you know what your web traffic is worth? Learn how to determine the value of your site’s visitors and what that means with these tips.
A Quick Breakdown on Snapchat Advertising
Snapchat advertising is growing increasingly popular and increasingly easy to access. Learn how this social media platform can benefit your business.
We’re Proud to Be the Winners of The PRSA Merit Award for Humane Society Of Macomb Community Relations Campaign
We were recognized by the East Central District of the Public Relations Society of America (PRSA) on behalf of the Humane Society of Macomb (HSM). Check out why!
Tips for Instagram Influencer Success
Not sure how to start when it comes to Instagram influencers? Here are a few tips.
Why Your Facebook Marketing Isn’t Working
Take a look at a few areas where your Facebook marketing efforts may be falling flat.
SMX West Digest
Check out the great takeaways we gained for SMX West 2017!
Protect Your Data & Privacy Settings on Social Media
Learn some key ways to protect your data when on social media from our developer, Dave.
A Full Recap of the Digital Marketing Bootcamp
See what we took away from Digital Marketing Bootcamp hosted by the Detroit Regional Chamber.
SS Digital Media attends Michigan Boating Industries Association
Our founder, Nick Skislak recently spoke at Michigan Boating Industries Association. Watch the full video, here.
Don’t Set It and Forget It: AdWords Account Management
Can you just setup a Google AdWords account and just let it run by itself? The short answer is yes, you can do that, but here’s why it is a terrible, awful idea.
DSDET: Mathew Sweezey Recap
This session was so amazing. It demanded its own blog. Here’s our recap:
DSDET: Day 2 Morning Speakers
After a great first day, we hit the ground running on so much great information. Here are the recaps from our morning sessions:
Digital Summit Detroit: Day 1 Afternoon Summary
It has been an exciting afternoon here at Digital Summit Detroit! Here’s a little insight into what we learned.
Monitoring the social media chatter
In the world of social media, opinions and perceptions have the ability to travel miles within seconds.
Google Removes Right Side Ads
Google made a BIG change that impacts how advertisements appear on search results pages. Read all about it!
The Scoop on Periscope
Here’s how Periscope could help grow your business.
Everything you need to know about writing a business blog post
Check out these tips on how to write an effective blog for your business.
The Art of Getting Clicks
With the rapid supply of information floating around on the Internet, getting any clicks at all can be a difficult thing. Try out these tactics to improve your number of clicks!
How Not to SEO
Here are a few common errors that you will need to keep in mind for your website’s SEO.
Is Your Smart Phone Making You Dumber?
Here’s a quiz: Can you recite the top 10 phone numbers you frequently call without your phone in hand? If so, you’re likely in the minority.
Logo Design – How Simple Can Be Tough
It is of no coincidence then, that the most identifiable and time enduring brands have a great simple logo behind them.
Dirty Jobs? Dirty Advice.
Like Mike Like Rowe, I’m not against higher education. I’m against debt.
5 Things Every Startup Should Know
If you’re about to create a business startup here’s what you need to know to make your startup experience as smooth and successful as possible.
Hummingbird: What You Really Need to Know
The most extreme update since 2001 has affected more than 90 percent of searches, and it definitely has Web and search enthusiasts talking. But, what does it mean?
An organic agency evolution
For some, working at an agency is no easy feat. Tena Hermance, however, has spent her career blazing trails at metro Detroit’s biggest marketing and advertising agencies — and now she’s bringing that expertise to SSDM. Women leading the industry Tena...
CX management: rolling out the red carpet
Working with a digital marketing agency for the first time naturally comes with some hesitancy — and lots of new questions. That’s why a people-first philosophy is key when developing new client relationships. What’s the point of CX management?...
Michael Crank is all about the experience
The exuberant Michael Crank has joined SSDM, bringing with him a toolkit chock-full of Grade-A customer service skills, a network of diverse connections and a passion for marketing. Cruising into a career opportunity While we all love a good underdog...
The email marketing funnel: A beginner’s guide
In the marketing toolbox, email is the golden hammer. In the right hands, email is the single most powerful tool for nurturing high-quality sales leads and increasing revenue. The dark truth about email marketing Yes, email is still relevant — and well...
The do’s and don’ts of social media for your business
Social media content should always provide your audience with value. Even if that’s just a quick laugh, make sure all of your posts have a purpose. In today’s competitive marketplace, the impact of social media on business can’t be denied. Creating social...
Winning: It’s all about the team
We’ve won another Best + Brightest award! You might be thinking, “Wow, they must be doing a lot of things right!” Well, we believe that’s true, but don’t take our word for it. Ask our team members. We did. There are thousands of awards up for grabs in the...
Is your biz (search) trending?
Marketers have access to an abundance of search data, content and recommendations from Google but let’s be honest – all of that information can be a bit overwhelming at times, especially if you don’t know where to start. Laying the foundation Most of us are familiar...
Challenging the sales norm
Some things in life rarely change, and sales techniques used to fall into this category – until now. Let’s talk about one of the most impactful selling tactics: the challenger. Sales for business growth The formula for successful selling has always been to establish a...
The impending “cookie-pocalypse”
Yes, it’s true. Google Chrome will soon stop allowing cookies that collect data on individual users' browsing habits. Here’s what you need to know so the impending “cookie-pocalypse” doesn’t derail your marketing strategy. These are very different kinds of parties…...
Asking the tough questions
Let’s face it - answering tough, high-level questions about your organization can be pretty intimidating. However, it’s an important part of the process because it forces you to look at your business through a more critical and strategic lens. With this outlook, you...
Writing an agency RFP? Here’s what you need to know
Developing a Request for Proposal for agency services can be elaborate. We have detailed some tips below to make the experience more pleasant.
How do you stack up?
Digital marketing is all about getting your message on the right channel, in front of the right people, and at the right time in the customer journey. If your efforts pay off, however, depends on how they stack up to your competitors. Taking the first step It all...
5 modern-day black pioneers in martech
For many, Black History Month is a time to recognize and acknowledge the accomplishments of black Americans who have contributed to our nation -- back in the day. But the real opportunity to realize this ongoing impact lies in the extraordinary work being...
It was inevitable
Industry watchers following the digital versus traditional trends acknowledge that the single most important differentiator is the ability for digital marketers to target tailored audience segments. Digital marketing now accounts for close to 60% of all ad...
B2B salespeople and the end of an era
It’s the end of an era for sales folks. Roaring into a new year, and a new consumer environment, B2B salespeople are finding themselves in some very unfamiliar territory. Over the last 13 years in B2B sales, we’ve had the opportunity to witness some pretty exciting...
Agility is a by-product of good team dynamics
Balance task allocations for team harmony and agilityAmong the plethora of challenges marketers faced in 2020, internal team composition and deployment was high on the list, at 42.9%. When COVID hit, marketing managers had to re-evaluate their workload to absorb the...
Setting your Google campaigns up for success
"The foundations of your Google account are essential for success. It’s also important to understand that these change over time. Almost 100% of the time during an account audit, foundational account and ad settings are where the most issues are identified." It’s...
Is Google Tag Manager part of your digital toolbelt?
We know reporting can be a challenge, especially when it comes to proving ROI to your C-Suite executives. Adding tools like Google Tag Manager (GTM) to your toolbelt can help you bridge the gap. Building your digital toolbelt In the world of digital marketing, we fall...
Are you content with your content?
For good reason, and this year, more than ever, content really is king. Are you curious why it’s on the priority list for the marketers we surveyed? Because it now needs to be a high priority for any internal marketing team’s resource management plan. Not every team...
The new marketing model: Do more with less
The measures of success for marketers have finally become much clearer. Or have they? Although the science of marketing has opened new avenues for measurement, an SSDM exclusive survey shows that marketing leaders are still conflicted about goals and results....
SSDM Named One of Metro Detroit’s Brightest and Best for Second Year
SSDM is excited to keep “Metro Detroit’s Best and Brightest” on its roster of accolades. SSDM is on a winning streak! For the second year in a row, SSDM has been named one of Metropolitan Detroit’s Best and Brightest Companies to Work For®, presented by...
From symphony to synchrony
The nexus of technology and creativity is the sweet spot for SSDM creative director and partner, Michael J. Taylor II. Creative problem solving In an earlier career iteration, as a music producer and recording engineer, I came to appreciate the blending of technology...
Creating content guidelines
Have you ever seen a fast-food chain poke fun at its competitors on Twitter? Or maybe a professional sports team is feuding with its opponent before a big game? These brands have created unique identities, personalities and highly specific content...
SSDM Named to Financial Times 500 Fastest Growing in America
SSDM is most often recognized for its highly successful client campaigns, and now is being equally honored for its financial stability. Strength in numbers SSDM has ranked at #309 on the Financial Times list of the 500 Fastest Growing Companies in America....
What does digital marketing success look like?
So much work goes into a digital marketing initiative. It involves every team - research and data; analysis and strategy; media planning, creative and execution. So, when all is said and done, how do you know if it’s successful? The success yardstick A...
SSDM and roundtable6 Form an Alliance for Client Success
Sharing space and supporting each other’s skills, SSDM has welcomed roundtable6 to 850 Stephenson Highway in Troy, enabling both agencies to bring more customized solutions to a wider range of clients. A meeting of the minds During SSDM’s 12 years in...
All systems go
When I interviewed for the job at SSDM, the idea of running an office with a dozen or so people seemed to be so much easier than running eight high-traffic hair salons in four different states. Right? Well, only slightly 🙂 How does your garden grow? It...
Impacting Animals’ Lives
SSDM is delighted to share its latest award win - this time, for a social media strategy to restore the reputation of a local animal shelter. Waging social media war SSDM was first introduced to the Humane Society of Macomb (HSM) several years ago, when...
SSDM Named One of Crain’s Coolest Places to Work
SSDM is extremely proud to add “Cool Place” to its long list of accolades for excellence in digital marketing. SSDM is a cool place to work! In our first attempt to submit for the coveted distinction, SSDM earned the right to be called one of Crain’s 2020...
How to Increase Engagement at Your Next Virtual Event
ICES, the biggest expo extravaganza on earth, will be virtual in January 2021. Has your biggest conference or industry summit gone virtual? Are those personalized experiences gone too? Well, yes and no. Till we meet again Just like most of you, we...
Marketing resource management: four key elements to consider
Doing more with less is a strategy that wins every time. How can you do it all without actually doing it all? What’s the best way to evaluate your options and determine the optimal solution for your current situation?
Why is the CMO position a short-term gig?
"Members of the C-Suite are usually not too surprised to hear that the new CMO is being replaced after barely having time to make any real difference." Surprise? No surprise? The average tenure for a CEO is 8+ years, yet the CMO position turns over roughly...
After COVID: The new communications strategy for senior living
It’s time. As Henry Kissinger once said: “The challenge for leaders is to manage the crisis while building the future.” That time is now. This COVID-19 crisis certainly has challenged our industry, but in many ways, it has made us stronger. The new...
Systems thinking can change everything
The art of leading a team has often been referred to as “herding cats,” which is as funny as it is apt. I know it’s a cliche, but quite often I do feel that the job of a project manager is to herd cats. However, I like cats and I’ve found that herding them...
Turning global communications around on a dime
SSDM had an opportunity to interview Tony Sapienza, Head of Communications North America for ZF, the third-largest automotive tier-one manufacturer, to discuss how the COVID-19 pandemic has altered their communications efforts. ZF has a global workforce of...
This is not your father’s agency business model
"The advertising agency business model has morphed into a much more equitable and transparent one."Through the looking glass In advertising’s heyday, an agency’s revenue was supported in no small part by a 17.65% media commission on every single placement, including...
Marketing Beyond the Cookie
"It’s no secret – as Google goes, so goes much of the online community. So when Google recently confirmed the death of third-party cookies (which have been on life support for the last 12-18 months), it’s no wonder marketing leaders were left panicked and...
No Time to Waste
Marketing in Times of Crisis Although it’s hard to know what to say, take time to craft just the right message, but definitely communicate. This is no time to be quiet. Certainty amidst the chaos I was talking to a friend recently and...
Celebrating National Reading Month
"I do believe something very magical can happen when you read a book.” ~ J. K. Rowling Everyone at SSDM takes pride in relentless improvement, whether it relates to work, side projects or the pursuit of happiness. We came together to create a list of...
Spring Forward
5 Spring Cleaning Tips Now that we’re back in the groove after the Daylight Savings Time adjustment, it’s time to check your home’s detector batteries, reset your manual watches and double-check your website technologies for smooth sailing this summer. Tip #1:...
Demand gen does not equal lead gen: here’s the difference
Demand generation and lead generation are often used synonymously, but actually, they are very, very different. Different in so many ways, from required budget to desired results.
AI Enables Pattern Recognition, The Foundation of Behavioral Marketing
"“We have no future because our present is too volatile. We have only risk management. The spinning of the given moment’s scenarios. Pattern recognition.”~ William Gibson (“cyberpunk” and speculative fiction writer) Curves ahead. Remain alertI think a lot...
Exactly What is the Difference Between a Branding Agency and a Digital Agency?
Like everything else these days, advertising continues to evolve … rapidly. And well it should. After all, this is the 21st century and it would be a shame to waste all that excellent data everyone’s out there collecting. <nudge, wink> Once upon a...
You’re Getting “Blockbustered”
"My prediction is that over the next 10 years, we are going to continue to see countless industries change in ways most cannot imagine. Burger King getting into the vegan game, Amazon flying packages to our doorstep and homes being built in 2 weeks instead...
Top 10 ways to get your marketing budget increased
So, your marketing budget is getting cut... To be clear, the budget cut is really just your organization decreasing investment on activities they can not track. Considering your current marketing and sales activities, perhaps it’s not all that surprising....
Employee Highlight: Garry
Sales and marketing success starts with a solid understanding of the client and their needs. Garry Cole can easily understand digital marketing clients and their requirements, as he was an SSDM client before joining the team here. However, Garry is no...
SSDM Achieves IABC Double Win
Troy, Mich. -- SSDM, the premier integrated marketing agency, is being honored with two awards from the International Association of Business Communicators (IABC) for its campaign to introduce the ADS line of automotive diagnostic systems for client Bosch Automotive...
SSDM Founder and CEO to Speak at Troy Chamber Marketing Conference
TROY, Mich. -- Nick Skislak, founder and CEO of SSDM, a digital marketing and advertising agency, will present at the Troy Chamber of Commerce’s annual Modern Marketing Movers conference, on Wednesday, October 23, 2019, from 8:00 - 11:00 am at Walsh College in Troy....
Customer Journey Centricity Strategies
"In our continuing pursuit to impact the customer journey, we’ve learned a lot and we want to share our experiences with you. " In this paper, we provide our insights and walk you through everything you need to know to develop a comprehensive,...
Social Media Doesn’t Work For My Business
We hear this statement a lot. “Tried social media; didn’t work.” We get it. If a company has expended time, money, and valuable resources working on something with little or no return on investment, this defensive posture is understandable when we ask, “What have you tried in the past?” The reality of social media though, is that your company might have simply been focusing on the wrong objectives.
SSDM Named One of Metro Detroit’s Best and Brightest
TROY, Mich. -- SSDM, a premier digital marketing agency, is one of Metro Detroit’s 2019 Best and Brightest Companies to Work For®.This is the first time the agency has received this honor, which “identifies and recognizes organizations that display a...
SSDM Makes the Inc. 5000 List
SSDM, a nationally recognized, integrated digital marketing agency, has been ranked at 2,344 on Inc. Magazine’s list of Top 5000 Fastest-Growing Companies. Companies on the 2019 Inc. 5000 are ranked according to percentage revenue growth from 2015 to 2018.
SSDM Wins Telly Award for Video Creative Excellence
SSDM designed, shot, and edited a stirring video to document the Honor Flight trip of four U.S. military veterans, all residents of the StoryPoint Troy Ohio community and was recently awarded a Telly Award for video editing.
Occupancy Problems – Start with your Pipeline
If you are struggling with occupancy, start the repair process by looking at your pipeline. It will provide some great insight in developing a plan for next steps.If you missed any of the previous Two Minute Tuesday videos, check them out here....
Advice from Conor McGregor – Dealing with the Competition
Competition is a key reason for occupancy problems. Learn from Conor McGregor how you should deal with the competition. Hint...don’t beat them up.If you missed any previous videos on occupancy and the senior industry, view them here....
You should get to know Google Tag Manager
Measure for measureHow often have you wished you could accurately track page action? Measure real conversions? Leave your developer out of the picture? Meet Google Tag Manager.In a nutshell, Google Tag Manager enables “regular folk” to properly track...
Marketing to Seniors | 4 Potential Causes of Low Occupancy
Understanding why occupancy is low is the first step to correct the problem. In this week’s Two Minute Tuesday, we take a look at the top 4 causes and how to take steps for improving the situation. If you missed any previous videos on occupancy and the...
Figuring out decision technology + where it works best
A new term recently surfaced, and it will undoubtedly be part of the digital marketing lexicon for a while. It’s a decision technology being referred to as “multi-arm testing.” You may have even heard it referred to over the past few years as “bandit...
Marketing to Seniors | Seven Step Process to Increase Occupancy
This week’s Two Minute Tuesday is a BIG one. We’ll take you through a seven step process to increase occupancy and get new clients. Hopefully you have been following along with our ongoing series. If not, make sure to take a look at the previous videos to...
Facebook is illuminating its ad data
Good intel is invaluable How much are you willing to spend to get your message in front of the right audiences? Ever wonder what your competition is spending on social media? For the past year, Facebook Ad Library has provided a comprehensive,...
Marketing to Seniors | The Future Starts Now
Our Marketing to Seniors series is back at Madonna University. Join us on Wednesday, May 15th, 2019 from 2:30 - 4:00 p.m. We will be discussing the latest trends in the senior industry and how you can stay ahead of the competition. ...
Ep. 43: Industry experts talk about occupancy
What do you do when you need more clients? Hear from industry experts on their thoughts on occupancy and capacity. This two minute video will fill in the gaps on how to reach higher occupancy.
Being “Present” Enhances Presence
Everyone seems to be talking about IQ and EQ these days. Our emotional intelligence is considered to be a key factor in the composition of our overall presence. However, Amanda Farley, SSDM partner and accounts director, says radical transparency is what...
Ep. 42: Why are prospects so hard to find?
We are at the beginning of the Silver Tsunami. With waves of baby boomers aging, why does it seem like prospects are still hard to find? This is the first video of an ongoing series that answers that question and provides a plan to help in your sales and...
Ep. 41: Determine your Marketing Budget
One of the most frequently asked questions we get is how much should companies spend on marketing. However, there are a variety of ways to determine budget. To start, you have to pose the question, what does it cost me to be at less than full capacity?...
Ep. 40: Finding “hot” prospects through location marketing
Would you like to find prospects who have toured your local competition or potential employees that are already committed to serving the needs of older adults? You can through location marketing.
Ep. 39: Finding “hot” prospects through social
Utilizing the various targeting options on social media is a very effective option to find “hot” prospects. Demographics, location and lifestyle are some of those options to find prospects who are interested in senior solutions.
SSDM Wins Two Interactive Marketing Awards Including Best Small Interactive Marketing Agency
SSDM was awarded the top honor as the Best Small Interactive Marketing Agency of the Year. In addition, the agency also won for its campaign for Bosch Automotive Service Solutions: OTC in the Best Interactive Marketing – B2B category. The agency also was a finalist for its Bosch Automotive Service Solutions: ADS campaign, again in the Best Interactive Marketing – B2B category.
Ep. 38: Finding “hot” prospects through search
Finding the right prospects is as important as ever and targeting those prospects by demographic and user location is no longer enough. Marketers have to cater to potential customers in all different phases of the funnel. With that being said, there is no...
Creating goal-focused content for social media
From organically reaching specialized groups through hashtags, to paid opportunities with audience targeting, social media has come a long way from simply connecting friends. But to be completely transparent, when it comes to social media marketing, there...
Ep. 37: Not everyone is your prospect
Find prospects interested in you While it’s never something one would like to hear, it’s hard to accept that not everyone is your prospect. Yes, you can surely find people in your target demographic and ideal location but pinpointing audiences that are...
SSDM Wins the Killer Content Award
SSDM has won a Killer Content Award in the category “Agency Partnership,” for its social-media campaign for Bosch US during the 2018 Consumer Electronics Show.
Garry Cole of SSDM Presents Senior Living Marketing Strategies
TROY, Mich. -- Garry Cole, VP of Client Solutions at SSDM (formerly SS Digital Media) was part of a group of senior-living experts who presented various education sessions at the HCAM/MCAL Spring Leadership Conference, March 4 & 5 at the Motor City Casino...
SSDM CEO Among County’s Young Elite
We’ll be the first to admit that we love to rave about our team’s successes. Striving for industry thought leadership, we’re proud to do the work. Much of our success is directly due to the SSDM philosophy, which encourages education and transparency to...
Ep. 36: Referrals – Recap and Go
As we’ve discussed over the previous four videos, referrals may be the single most important source of qualified leads in the Senior Industry.
Social media: do it with purpose or don’t bother
Social media has always been the bridge for connecting people to each other and immediate information. But when it comes to using it for marketing purposes, how do you explain to a client, or even to your own management, its value? The answer is the...
Human Centric B2B Marketing: Understanding the Customer Journey
It is no secret that we are at the frontlines of the next revolution of the marketing landscape.
Ep. 35: Getting referrals in the Digital Age
Referrals through digital platforms may be your new number one lead source.
Conquering B2B digital one nomination at a time
As a digital agency, our highest purpose is to optimize client budgets and successfully achieve or exceed stated campaign objectives. Because of our dedication to our work, we are eager to say that we are finalists for all three of the awards we submitted...
SSDM CEO Named to Patterson’s Elite 40 Under 40
TROY, Mich -- Nick Skislak, founder and CEO of SSDM (formerly SS Digital Media) has been named to Oakland County Executive L. Brooks Patterson’s Elite 40 under 40. In its eighth year, the program recognizes and spotlights dynamic leaders under the age of...
Ep. 34: How to get more referrals from Healthcare Partners
A referral from a healthcare partner is the Holy Grail. Watch our two-minute video to learn how you can increase your referral leads.
Selling life insurance in the digital age
Digital marketing has revolutionized the way we receive and perceive information. Many industries have embraced the opportunity and are now “all in,” while others are taking a more cautionary approach. It seems this is the case with the life insurance...
Ep. 33: Referrals – What’s in it for them?
The third part of this video series focuses on why people make referrals. What is in it for them?
Ep. 32: Referrals – manage your message
The highest source of qualified leads in the Senior Industry usually derive from referrals.
Turn blog visitors into paying customers
Half of the battle of digital marketing is actually getting them to your site. Find out how to turn your small business visitors into customers.
EP31: The #1 way to increase leads – referrals.
Referrals may be the single most important source of qualified leads in the Senior Industry.
You can’t do it alone – create integrated partnerships
Small business success is a marketing mixed bag Small business owners are the backbone of the business community, but sometimes it seems that they are having their backs broken by the crush of the digital age. So many long-standing businesses have always...
EP30: What to measure and how
Metrics are so important. They are your scorecard for past performance and insight into future success. See what should you be measuring and how.
EP29: Use These Tips to Build Brand Awareness
We are going to discuss communications strategy as well as how to build the right brand awareness.
Are your internal digital marketing efforts getting the job done?
The new business roller coaster If it’s your job to drum up new business, you know it’s like a roller coaster. Sometimes you have the Midas touch and sometimes you go weeks without bringing in any new business. As sales and marketing are so closely...
EP28: Stop worrying about your competitors
Having an obsession with your current and potential customers is far more important than obsessing over what your competition is doing.
EP25: Brand Identity – What do you want prospects to say about you?
Brand identity is big. It needs to answer the most important question – Why you?
EP24: Brand image – What do your prospects think about you?
Your brand’s image is so important.
SSDM is a finalist for the 2018 Adcraft D Show
TROY, Mich. - Upon its first submission of work for consideration, SS Digital Media (SSDM) has been chosen as a finalist for The D Show, the annual awards event for the Adcraft Club of Detroit.The community relations campaign SSDM designed and executed for...
EP23: Winning In The Senior Marketplace
Four key strategies you need to compete and win in the marketplace
Fishing with spears: The fine art of selective marketing
You feel like you’re just fishing. The funnel is full, but there isn’t a single “real” lead in there. You’re filling the pipeline with a ton of prospects, but you know in your heart they are not a good fit. What a frustrating endeavor. Goin’ fishing It’s...
EP22: Apple May Be Your Competition
The senior living industry is exploding and attracting some big names.
EP21: 4 more reasons to use Adwords
Still undecided about Google Ads?
Stop Googling your business
Trust us, we completely understand the appeal and temptation of Googling your business, especially when you begin to question the performance of your paid campaigns. But we must advise, this is a bad idea. Not only will your impression count against the...
EP20: 8 Reasons To “Make The Call”
Calling the prospects in your Pipeline can be one of the most effective ways to move the sales process forward.
EP19: “Adwords doesn’t work”… Well, Not Exactly.
Many people have tried using a Google Adwords campaign in the past and they haven’t had the success they were hoping for.
SSDM Partner Michael Taylor Speaks to the Metro Detroit Visitors & Convention Bureau
TROY, Mich. - SS Digital Media (SSDM) creative director and partner, Michael J. Taylor II, will provide marketing guidance during a panel discussion on effectively communicating with reunion attendees, and specifically for promoting family and military...
The pricing discussion: Just pull the Band-Aid and you’ll be fine
Founder, Nick Skislak tackles the pricing discussion in his latest Forbes article. Here’s a peek: When you were a kid and your mom had to pull a Band-Aid off a boo-boo, you closed your eyes, clenched your teeth and hoped that she was right -- that it...
SS Digital Media to Present at Found Conference in Columbus
TROY, Mich. - Amanda Farley, Partner at SSDM, an integrated digital marketing agency, is a panelist for the Found Conference, a “purposely intimate” SEO and content marketing summit being held in Columbus, Ohio on September 26, 2018.Farley will present on...
EP18: 10 Ways to improve your SEO
You gotta be found. Here’s how to improve your chances.
Email: The secret ingredient to managing the customer journey
When a prospective customer visits an ecommerce website, their journey has just begun.
Defining The Customer Journey
With so many ways to reach a customer, the obvious question at the end of the day is: which of my marketing channels, messages and creative swayed that sale?
EP17: Four Ways To Be Found Online
Prospects are looking for solutions. It’s very important to be found during their search.
EP16: Understanding Your SERP
What does your SERP or Search Engine Results Position?
SSDM’s Road To Digital Summit Detroit
The upcoming Digital Summit Detroit has been a highly anticipated conference for the SSDM team.
EP15: How To Find Prospects
As any salesperson knows prospecting can be one of the more extensive parts of the job.
EP14: Senior Housing Penetration to Increase 12.5 %
What does a 12.5% increase in senior housing penetration look like for sales people?
Blogs ≠ SEO
When looking for a digital marketing agency or partner, it is absolutely crucial to know what you’re getting before signing that dotted line.
EP13: How To Manage the Customer Journey
Here are the four steps to help you understand how to manage the customer journey.
EP12: 4 Ways to fill your Pipeline
Looking for a better way to reach the senior market can feel like a challenge.
EP11: How The Customer Journey Starts
So important to managing the journey, is knowing where it starts.
EP10: Stop Selling And Start Managing The Customer Journey
This week, we’ll cover some of the best ways to manage your customer journey with a continued focus on the senior market.
EP9: Building trust – Part 2
10 more ways to build trust. Yes it is that important.
EP8: 20 Ways to Build Trust – Part 1
Trust is so important in building a relationship with a prospect.
EP7: Four Things You Should Do Every Week
Yes, it is all important, but make sure you do these 4.
EP6: Eight Best Practice Ideas for CRM Management
Managing your CRM efforts are critical for success.
EP5: 10 Considerations to Evaluate a CRM System
Wow – a lot to cram in 2 minutes.
Meet Our New Art Director: Courtney
Say hello to the newest addition to the SSDM team, Courtney!
EP4: How Strong is Your Pipeline?
The size of your Pipeline is a good start.
I’ll Huff and Puff and Fine You €10 Million
Now, bear with me because this blog is about to be a beast. There’s just way too much information and too much on the line for this to be your standard, scannable blog content. Now let’s discuss the newest Big Bad Wolf of the digital industry: GDPR...
We’ve Been Shortlisted!
As if celebrating our 10 year anniversary wasn’t exciting enough, we were recently nominated for a Landy Award!
EP3: How Big Should Your Pipeline Be?
Meeting sales goals depends a lot on the size of your Pipeline.
Marketing To Seniors Event
Take a look at the video for an overview on the Senior Marketing event at Madonna University on Wednesday, May 23.
EP2: Most Important Thing To Do This Week
Sales and marketing in the senior space has changed.
EP1: Best Practice
Sales and marketing in the senior space has changed.
We Are Honored to Accept the MSED Platinum Award
There are two kinds of kudos. Those that celebrate team efforts and talents and those that reward a strategic vision and a plan that really works.
IT & Your Digital Company – The Matrix
Wait you’re not my IT team? All joking aside the web is a complex place, and it is hard…
5 Black Pioneers in Technology
As Black History month comes to an end, we’re reminded of several of those contributions given by African Americans in the digital space.
B2B Marketing – Ditching The Marketing & Sales Silos
Personalization in your marketing materials is not only recommended but is expected from today’s B2B decision makers.
The Customer Journey: Then and Now
The consumer voice has undergone monumental shifts over the past few decades, and most businesses aren’t following suit.
The Future for Facebook: Armageddon or Quality Control?
When large industry (i.e. Google and Facebook) changes happen it always sparks a great debate.
And the Award Goes to…
What do you do when you’re referred to as a “know-it-all?” (Their words not ours)
Nick Speaks at TechTown
Reaching out to startups and entrepreneurs at TechTown’s Detroit Fulfillment Initiative Workshop on November 15.
Attribution, Tracking & Insights
Are you properly tracking your campaign with attribution?
SMX Day 2: Google’s New UI, Machine Learning & MarTech
SEO isn’t going anywhere and if it’s one thing that’s for sure is that this industry is showing no signs of slowing down. This morning’s keynote with Scott Brinker highlighted the growth of the marketing technology landscape.
Global Marketing & Ecommerce: Top Things to Consider
As the world becomes increasingly connected, it’s becoming more vital than ever for virtually all businesses – regardless of size – to have a global online presence. Taking a one-size-fits-all approach won’t cut it.
The Latest in Reporting in Digital
So there’s one thing for sure, there is no lack of data to review or tools available. Whether you’re looking at integrating new tools, or create a better reporting experience, there are options. Here are some key things to consider when looking at quality reporting.
SSDM is a Finalist for Three U.S. Search Awards
The U.S. Search Awards annually showcases the best and brightest in the search marketing industry and to be named a finalist in one category is an honor, but to be named for three, whoa.
SSDM Wins Merit Award from IABC Detroit Chapter
We are humbled to receive the Merit award from the Detroit Chapter of the International Association of Business Communicators (IABC).
#DSDET Morning Session: All About Email Marketing
I’m only one day into Digital Summit Detroit 2017 and I already went to the wrong stage. Am I back in college again? Oops. As I walk into the room, there are a lot of open seats with people in business attire, while others are dressed pretty casually.
#DSDET Day 1: Current Search Strategies to Increase Exposure
4 hours. 5 pages of notes. Limitless pieces of essential information. Day 1 of Digital Summit Detroit’s: Current Search Strategies that will Increase Your Exposure, was one heck of a session.
Are You Using YouTube?
YouTube has become the best way to achieve quick, easy, compelling, targeted brand awareness. Learn the power behind leveraging YouTube as an important tool in your marketing suite.
SS Digital Media Heads to Social Media Day Detroit
What better way to ring in the holiday weekend than with an insightful look into the world of social media. See our key take aways from Social Media Day Detroit!
SS Digital Media Wins CORP! Magazine Economic Bright Spot Award
We won the Michigan Economic Bright Spot Award from Corp! Magazine! Learn all about the award, here.
Why You Should Be Careful When Siloing Your Marketing Services
Learn why siloing your marketing services may not be the best decision for your business.
E-Commerce: The Difference Between Driving Traffic and Driving Conversions
Are your marketing efforts in line with your business goals? Find out here.
Figuring Out Visitor Value: What’s Your Web Traffic Worth?
Do you know what your web traffic is worth? Learn how to determine the value of your site’s visitors and what that means with these tips.
A Quick Breakdown on Snapchat Advertising
Snapchat advertising is growing increasingly popular and increasingly easy to access. Learn how this social media platform can benefit your business.
We’re Proud to Be the Winners of The PRSA Merit Award for Humane Society Of Macomb Community Relations Campaign
We were recognized by the East Central District of the Public Relations Society of America (PRSA) on behalf of the Humane Society of Macomb (HSM). Check out why!
Tips for Instagram Influencer Success
Not sure how to start when it comes to Instagram influencers? Here are a few tips.
Why Your Facebook Marketing Isn’t Working
Take a look at a few areas where your Facebook marketing efforts may be falling flat.
SMX West Digest
Check out the great takeaways we gained for SMX West 2017!
Protect Your Data & Privacy Settings on Social Media
Learn some key ways to protect your data when on social media from our developer, Dave.
A Full Recap of the Digital Marketing Bootcamp
See what we took away from Digital Marketing Bootcamp hosted by the Detroit Regional Chamber.
SS Digital Media attends Michigan Boating Industries Association
Our founder, Nick Skislak recently spoke at Michigan Boating Industries Association. Watch the full video, here.
Don’t Set It and Forget It: AdWords Account Management
Can you just setup a Google AdWords account and just let it run by itself? The short answer is yes, you can do that, but here’s why it is a terrible, awful idea.
DSDET: Mathew Sweezey Recap
This session was so amazing. It demanded its own blog. Here’s our recap:
DSDET: Day 2 Morning Speakers
After a great first day, we hit the ground running on so much great information. Here are the recaps from our morning sessions:
Digital Summit Detroit: Day 1 Afternoon Summary
It has been an exciting afternoon here at Digital Summit Detroit! Here’s a little insight into what we learned.
Monitoring the social media chatter
In the world of social media, opinions and perceptions have the ability to travel miles within seconds.
Google Removes Right Side Ads
Google made a BIG change that impacts how advertisements appear on search results pages. Read all about it!
The Scoop on Periscope
Here’s how Periscope could help grow your business.
Everything you need to know about writing a business blog post
Check out these tips on how to write an effective blog for your business.
The Art of Getting Clicks
With the rapid supply of information floating around on the Internet, getting any clicks at all can be a difficult thing. Try out these tactics to improve your number of clicks!
How Not to SEO
Here are a few common errors that you will need to keep in mind for your website’s SEO.
Is Your Smart Phone Making You Dumber?
Here’s a quiz: Can you recite the top 10 phone numbers you frequently call without your phone in hand? If so, you’re likely in the minority.
Logo Design – How Simple Can Be Tough
It is of no coincidence then, that the most identifiable and time enduring brands have a great simple logo behind them.
Dirty Jobs? Dirty Advice.
Like Mike Like Rowe, I’m not against higher education. I’m against debt.
5 Things Every Startup Should Know
If you’re about to create a business startup here’s what you need to know to make your startup experience as smooth and successful as possible.
Hummingbird: What You Really Need to Know
The most extreme update since 2001 has affected more than 90 percent of searches, and it definitely has Web and search enthusiasts talking. But, what does it mean?
The impending “cookie-pocalypse”
Yes, it’s true. Google Chrome will soon stop allowing cookies that collect data on individual users' browsing habits. Here’s what you need to know so the impending “cookie-pocalypse” doesn’t derail your marketing strategy. These are very different kinds of parties…...
From symphony to synchrony
The nexus of technology and creativity is the sweet spot for SSDM creative director and partner, Michael J. Taylor II. Creative problem solving In an earlier career iteration, as a music producer and recording engineer, I came to appreciate the blending of technology...
Marketing Beyond the Cookie
"It’s no secret – as Google goes, so goes much of the online community. So when Google recently confirmed the death of third-party cookies (which have been on life support for the last 12-18 months), it’s no wonder marketing leaders were left panicked and...
Spring Forward
5 Spring Cleaning Tips Now that we’re back in the groove after the Daylight Savings Time adjustment, it’s time to check your home’s detector batteries, reset your manual watches and double-check your website technologies for smooth sailing this summer. Tip #1:...
AI Enables Pattern Recognition, The Foundation of Behavioral Marketing
"“We have no future because our present is too volatile. We have only risk management. The spinning of the given moment’s scenarios. Pattern recognition.”~ William Gibson (“cyberpunk” and speculative fiction writer) Curves ahead. Remain alertI think a lot...
You should get to know Google Tag Manager
Measure for measureHow often have you wished you could accurately track page action? Measure real conversions? Leave your developer out of the picture? Meet Google Tag Manager.In a nutshell, Google Tag Manager enables “regular folk” to properly track...
Figuring out decision technology + where it works best
A new term recently surfaced, and it will undoubtedly be part of the digital marketing lexicon for a while. It’s a decision technology being referred to as “multi-arm testing.” You may have even heard it referred to over the past few years as “bandit...
I’ll Huff and Puff and Fine You €10 Million
Now, bear with me because this blog is about to be a beast. There’s just way too much information and too much on the line for this to be your standard, scannable blog content. Now let’s discuss the newest Big Bad Wolf of the digital industry: GDPR...
IT & Your Digital Company – The Matrix
Wait you’re not my IT team? All joking aside the web is a complex place, and it is hard…
5 Black Pioneers in Technology
As Black History month comes to an end, we’re reminded of several of those contributions given by African Americans in the digital space.
SMX Day 2: Google’s New UI, Machine Learning & MarTech
SEO isn’t going anywhere and if it’s one thing that’s for sure is that this industry is showing no signs of slowing down. This morning’s keynote with Scott Brinker highlighted the growth of the marketing technology landscape.
#DSDET Morning Session: All About Email Marketing
I’m only one day into Digital Summit Detroit 2017 and I already went to the wrong stage. Am I back in college again? Oops. As I walk into the room, there are a lot of open seats with people in business attire, while others are dressed pretty casually.
Is Your Smart Phone Making You Dumber?
Here’s a quiz: Can you recite the top 10 phone numbers you frequently call without your phone in hand? If so, you’re likely in the minority.
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