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Founder, Nick Skislak tackles the pricing discussion in his latest Forbes article. Here’s a peek:

When you were a kid and your mom had to pull a Band-Aid off a boo-boo, you closed your eyes, clenched your teeth and hoped that she was right — that it wouldn’t hurt “too much.”

Now you’re an adult and you’re still trying to avoid pain. But this pain comes from having a discussion with a client about money. Talking about money always makes people nervous, but I’m here to tell you it doesn’t have to be that way.

That reality should actually empower you and make you a better partner in the eyes of your clients. Look at it this way: You have two choices, really. There is no middle ground. You’re either going to have a frank, honest discussion about money and value right upfront, or you’re going to have the conversation later in the game when it’s likely to be more painful because expectations were not set.

Read the full Forbes article here.

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