B2B, Culture, Industry, Press, Team
For some, working at an agency is no easy feat. Tena Hermance, however, has spent her career blazing trails at metro Detroit’s biggest marketing and advertising agencies — and now she’s bringing that expertise to SSDM. Women leading the industry Tena Hermance is no...
B2B, Industry, Team, Thought Leadership
Working with a digital marketing agency for the first time naturally comes with some hesitancy — and lots of new questions. That’s why a people-first philosophy is key when developing new client relationships. What’s the point of CX management? Essentially, we’ve...
B2B, Culture, Industry, Team
On the surface, Bree Glenn is an experienced marketer, public relations professional and mother. Her LinkedIn cover modestly states “Marketing Communications Professional.” Her Facebook headline reflects her life succinctly: she is a “wife and mama” and a “believer...
Branding, Digital Marketing, From the Desk, Social Media, Thought Leadership
New year, new me… we’ve all heard that phrase. And we’ve all spent the whole year after trying to achieve whatever vision we came up with or unrealistic goals we set for ourselves. Building your personal brand on LinkedIn is no different! It can be a little...
Culture, Industry, Team, Thought Leadership
The exuberant Michael Crank has joined SSDM, bringing with him a toolkit chock-full of Grade-A customer service skills, a network of diverse connections and a passion for marketing. Cruising into a career opportunity While we all love a good underdog story, Michael...
Buzz Worthy, Culture, Industry, Press
We’ve won another Best + Brightest award! You might be thinking, “Wow, they must be doing a lot of things right!” Well, we believe that’s true, but don’t take our word for it. Ask our team members. We did. There are thousands of awards up for grabs in the marketing...
Digital Marketing, Industry, Search Engine Marketing, Thought Leadership
Marketers have access to an abundance of search data, content and recommendations from Google but let’s be honest – all of that information can be a bit overwhelming at times, especially if you don’t know where to start. Laying the foundation Most of us are familiar...
B2B, Business, Industry, Thought Leadership
Some things in life rarely change, and sales techniques used to fall into this category – until now. Let’s talk about one of the most impactful selling tactics: the challenger. Sales for business growth The formula for successful selling has always been to establish a...
