Buzz Worthy, Senior Marketing
We are operating in a time of fear and uncertainty due to COVID-19 and we face big questions that cannot be answered immediately. Communication is absolutely essential How long will it last? What does the new normal look like? What’s next? One question that we can...
Advertising, Business, Buzz Worthy, Featured
It helps to know the end-goal Demand generation and lead generation are often used synonymously, but actually, they are very, very different. Different in so many ways, from required budget to desired results. Aligning expectations From an agency standpoint, the...
Buzz Worthy, Culture, Featured, Team
We’re a very collaborative bunch. From time to time, we like to get a bead on the SSDM Team and one of the most opportune times is at the start of the New Year. We asked SSDMers what they learned in 2019, or perhaps, what they had learned previously but actually...
Buzz Worthy, Digital Marketing, Education, Featured, Industry, Thought Leadership
In our continuing pursuit to impact the customer journey, we’ve learned a lot and we want to share our experiences with you. In this paper, we provide our insights and walk you through everything you need to know to develop a comprehensive, customer-centric campaign...
Buzz Worthy, Culture, Featured, Team
Happy International Podcast Day! Of the 700,000 podcasts worldwide, it turns out the SSDM crew listens to a lot of them, with very little overlap. It seems that SSDMers have a bit of a macabre bent. Many tune in to My Favorite Murder or similar true crime podcasts as...
Buzz Worthy, Facebook, Featured, Social Media
We hear this statement a lot. “Tried social media; didn’t work.” We get it. If a company has expended time, money, and valuable resources working on something with little or no return on investment, this defensive posture is understandable when we ask, “What have you...
Buzz Worthy, Events, Industry, Thought Leadership
With the automotive industry moving at the speed of light, competition tightening and the marketplace becoming even more tense with tariff and sanctions talk, now is the time for sales and marketing to join forces for the mutual success of the organization. We’re not...
Buzz Worthy, Digital Marketing, Featured, Industry, Marketing
Measure for measure How often have you wished you could accurately track page action? Measure real conversions? Leave your developer out of the picture? Meet Google Tag Manager. In a nutshell, Google Tag Manager enables “regular folk” to properly track conversions and...
