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Performance horsepower

Performance horsepower

Digital marketing is all about performance. Monitoring key performance indicators (KPIs) is a huge part of what we do, and delivering on measured outcomes is our bread and butter. A successful digital agency depends on a highly reliable production management process...
Maximum impact

Maximum impact

Wendy Page is a poster child for the Greek way of succeeding in college. Extremely active in Alpha Sigma Tau at Eastern Michigan University, a fraternity friend within her network steered her toward an internship at a marketing company, and as they say, the rest is...
Analytics as an art form

Analytics as an art form

For someone who somewhat stumbled upon digital marketing, Robert Kub has become an aficionado of digital marketing analytics. He also is the proud rescuer of Kahla, a Saluki, one of the oldest known dog breeds, “the hunting hound of kings.” The art of marketing Robert...
Creative strength

Creative strength

The most recent additions to SSDM’s creative team are wacky, wild and wonderful. Perfect characteristics to fit right in here! In our world of digital marketing and advertising, it’s all about the impressions we make. The correct combination of words and graphics can...
5 modern-day black pioneers in martech

5 modern-day black pioneers in martech

For many, Black History Month is a time to recognize and acknowledge the accomplishments of black Americans who have contributed to our nation — back in the day. But the real opportunity to realize this ongoing impact lies in the extraordinary work being done...

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