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You’ve got a tough job. Marketing in the senior space can be very difficult. Things are changing. The market is changing. Things that have worked in the past are not working today and things that are working today may not work in the future.

We’re here to help. Our plan is to provide you with a two-minute video every Tuesday at 10:00 am. Consider it the Cliff Notes version of Best Practices.

Topics will include things like:

  • How to build your pipeline
  • How big should your pipeline be?
  • 8 ways to build trust
  • How to manage the customer journey
  • How to reach the healthcare community for referrals

So, watch your email box every Tuesday morning. Feel free to pass it along, and provide feedback. We would love to hear from you.

Why Tuesdays at 10:00? Research shows that is the best opportunity for us to get our emails opened.

What about your emails to your seniors, and your follow-up emails? Tuesday is good. Wednesday or Thursday is fine just as well, any time between 10:00 and 4:00.

Thank you for your two minutes today. Enjoy your day and I’ll see you next week when our topic will be: What is the most important thing that you can do for the week?

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Garry Cole

A former client of SSDM, Garry joined the team in 2017. Researching the healthcare industry and sharing through his Two Minutes on Tuesday videos, he drives client strategies, focusing on best practices.

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Founded in 2008, SSDM is an integrated digital marketing agency focused on the customer journey. With an ever-growing team of nerds and ninjas, you never know what we’ll come up with next!