Senior Living Marketing

Marketing for senior living is about more than filling vacancies—it’s about guiding families through one of life’s most important decisions. With deep expertise in the industry, we help communities connect with the right audience, build trust, and grow sustainably through strategic, empathetic marketing.

happy senior woman being videotaped for an interview while knitting

Why Video Marketing is a Must-Have for Senior Living Communities

Video content is one of the most powerful tools in digital marketing, with engagement levels 12x higher than text and images combined. Senior living communities that fail to integrate video into their marketing strategy risk losing engagement, trust, and potential...
a hand holding a mobile phone showing a notification for a new email, next to a laptop

From Inquiry to Move-In: The Senior Living Email Marketing Blueprint

Most families don’t decide on senior living overnight. The reality is that the average decision-making process takes 3–12 months. If you’re not staying in touch throughout that time, families will forget about your community and move on to competitors. Email marketing...
a book about personalized senior care floating in a yellow circle

The Senior Living Brochure Blueprint: How to Design High-Converting Print & Digital Guides

With 80% of senior living prospects downloading a brochure or requesting printed materials before scheduling a tour, your community’s brochure is a critical marketing tool. However, if your materials are bland, generic, or outdated, they won’t inspire action. A...
two smartphones overlapping, showing a website for a senior living community.

Your Senior Living Website is Your Best Salesperson—Is It Doing Its Job?

Today, 85% of senior living prospects start their search online. If your website doesn’t immediately engage them, they’ll leave and visit a competitor instead. A site that is outdated, difficult to navigate, or lacks clear calls-to-action (CTAs) can drive potential...
senior woman using her laptop and drinking coffee. Laptop screen is showing the Google homepage

If You’re Not on Page 1, You’re Invisible: SEO for Senior Living Communities

If your senior living community isn’t ranking on the first page of Google, you’re losing leads to competitors who are. Search engine optimization (SEO) is one of the most powerful and cost-effective ways to generate high-quality leads, but many communities fail to...
a professional style camera recording a video of senior citizens cooking

The Power of Visual Storytelling: How Creative Assets Boost Senior Living Move-Ins

With 90% of the information processed by the brain being visual, high-quality creative assets are essential for engaging families searching for senior living options. If your marketing materials rely heavily on text or outdated visuals, you risk losing potential...

The Secret to Writing Email Subject Lines That Convert Senior Living Leads

47% of people decide whether to open an email based solely on the subject line. If your subject line is boring or generic, your carefully crafted email will never get read. For senior living communities, email is one of the most effective ways to nurture leads. But if...

Lead Gen Shouldn’t Only Be Done For Residents, But Also Employees

In the senior living industry, generating leads for prospective residents is a well-known priority. Communities spend significant portions of their marketing budgets on campaigns designed to bring in new residents, filling open units and keeping occupancy rates high....

The Easiest, Most Affordable Way to Capitalize on the Prospect Data You Already Have

  When prospects visit your website, they leave behind valuable data that can be used to optimize your marketing and lead nurturing efforts. One of the simplest and most affordable ways to capture and capitalize on this information is by using cookies (with the...

Why Your Sales Teams Should NOT Be Nurturing Leads

As the consumer landscape rapidly evolves, so must the strategies you use to engage prospects. For years, the traditional role of the salesperson has been driven by quotas and incentives, pushing them toward a high-pressure sales approach. However, today’s consumers...