So there’s one thing for sure, there is no lack of data to review or tools available. Whether you’re looking at integrating new tools, or create a better reporting experience, there are options. Here are some key things to consider when looking at quality reporting.

Speakers:

Michael Bartholow
Senior Account Manager, LunaMetrics,
@michaelb3600

Bradley A Giddens
Associate Director, SEO, Horizons Media
@DgtlMktgGeek

Aaron Levy
Manager of Client Strategy, Elite SEM
@bigalittlea

Moderator:
Brad Geddes, Founder, AdAlysis
@bgtheory

Know Who You’re Reporting To

Part of proper reporting is understanding who you are reporting to. Clients and internal stakeholders care about different things. Whether they’re looking for a quick summary or an in-depth view, you must be ready to deliver. Your story must be catered to their needs.

Putting The Human Element into Your Reporting

Different audiences that you are marketing to also care about different things, so you cannot forget about the human element. The human element includes things like surfing the web from a mobile device at 2 a.m. and not purchasing anything, but if it’s on laptop it’s more likely to convert to a purchase in the same timeframe. It’s being able to read the data and interpret the human element into the report. Understanding the human element is understanding your audiences and how each audience is interacting, engaging and ultimately converting.

Understanding Your Data For Better Strategic Insight

If you’re into search marketing you know that the organic and paid side impact each other. When you are compiling reports, it is important to review the data holistically in order to define trends, identify new opportunities and take action.

Leaving Data on the Table + Disconnected Data Sources = Poor Execution

Understanding your data can help you make better buying decisions.

Storytelling & Reporting

Once you have a handle on understanding your data, it’s even more important that you do a good job telling the story of it.