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Marketing

Challenging the sales norm

Challenging the sales norm

Some things in life rarely change, and sales techniques used to fall into this category – until now. Let’s talk about one of the most impactful selling tactics: the challenger. Sales for business growth The formula for successful selling has always been to establish a...

Analytics as an art form

Analytics as an art form

For someone who somewhat stumbled upon digital marketing, Robert Kub has become an aficionado of digital marketing analytics. He also is the proud rescuer of Kahla, a Saluki, one of the oldest known dog breeds, “the hunting hound of kings.” The art of...

Asking the tough questions

Asking the tough questions

Let’s face it - answering tough, high-level questions about your organization can be pretty intimidating. However, it’s an important part of the process because it forces you to look at your business through a more critical and strategic lens. With this outlook, you...

The customer journey:
then and now

Read our featured insights about how marketers must respond to the complexities of the customer journey.

Read Article  Download PDF

E-Commerce

Events

Hero Conference

Hero Conference

As a partner at SSDM, Amanda leads digital strategy for key enterprise-level brands and companies, focusing on integrated strategies that guide the entire customer journey. She is passionate about helping to grow our teams and clients and about staying on...

Taking on SMX West

Taking on SMX West

This year’s SMX West in San Jose was presented in a slightly different manner than previous years. With a redesigned format, the two-day conference still boasted rich SEO- and SEM-centric content, but in a more intimate setting. Although fewer sessions...

Dreamforce Day 2: You Don’t Need Feet

Dreamforce Day 2: You Don’t Need Feet

Day one of Dreamforce was a whirlwind but I survived. Shuttles were provided throughout the entire conference, however, your best bet was to walk. When Forbes suggested you wear comfortable shoes, they weren’t kidding.

#DSDET Morning Session: All About Email Marketing

#DSDET Morning Session: All About Email Marketing

I’m only one day into Digital Summit Detroit 2017 and I already went to the wrong stage. Am I back in college again? Oops. As I walk into the room, there are a lot of open seats with people in business attire, while others are dressed pretty casually.

Digital Summit Detroit: Day 1 Morning Summary

Digital Summit Detroit: Day 1 Morning Summary

The first morning of the Digital Summit Detroit started with familiar faces and coffee with some of our favorite partners. We spent the morning learning the latest in email marketing with Michael Barber from barber&hewitt. Here is the recap:

Day 3 of SMX: Full Recap

Day 3 of SMX: Full Recap

This has been three days of jam packed fun. We are still spinning from all of the amazing speakers, events and new friendships that were made.

Day 3 of SMX: Morning Recap

Day 3 of SMX: Morning Recap

What an amazing few days and the Landy Awards last night were nothing short of amazing. This morning we kicked off with some mobile tips. Here’s the recap:

Day 2 of SMX: Afternoon Sessions

Day 2 of SMX: Afternoon Sessions

Lunch today was filled with great conversations about international SEO and what a world without Google looks like. We are making friends in NYC and seeing lots of familiar faces now in day two.

Day 1 of SMX: Afternoon Break Down

Day 1 of SMX: Afternoon Break Down

Although a bit chaotic, lunch was good and full of great conversations with other search professionals. After recapping this morning’s sessions and beginning to explore the expo hall, the afternoon sessions were very busy.

Design + Technology

Creating content guidelines

Creating content guidelines

Have you ever seen a fast-food chain poke fun at its competitors on Twitter? Or maybe a professional sports team is feuding with its opponent before a big game? These brands have created unique identities, personalities and highly specific content...

Impacting Animals’ Lives

Impacting Animals’ Lives

SSDM is delighted to share its latest award win - this time, for a social media strategy to restore the reputation of a local animal shelter. Waging social media war SSDM was first introduced to the Humane Society of Macomb (HSM) several years ago, when...

Shaping by design

Shaping by design

The psychology behind good advertising is captivating, as smart graphic design fully supports messaging. An appreciation of the power of great design to motivate engagement and influence opinion is one of the most gratifying aspects of being a visual designer.

Social Media Doesn’t Work For My Business

Social Media Doesn’t Work For My Business

We hear this statement a lot. “Tried social media; didn’t work.” We get it. If a company has expended time, money, and valuable resources working on something with little or no return on investment, this defensive posture is understandable when we ask, “What have you tried in the past?” The reality of social media though, is that your company might have simply been focusing on the wrong objectives.

Facebook is illuminating its ad data

Facebook is illuminating its ad data

Good intel is invaluable How much are you willing to spend to get your message in front of the right audiences? Ever wonder what your competition is spending on social media? For the past year, Facebook Ad Library has provided a comprehensive,...

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