An organic agency evolution
For some, working at an agency is no easy feat. Tena Hermance, however, has spent her career blazing trails at metro Detroit’s biggest marketing and advertising agencies — and now she’s bringing that expertise to SSDM. Women leading the industry Tena...
Jade Vickery is a content creation machine
Any successful digital campaign relies on strong content to facilitate engagement. And in marketing, engagement is the name of the game. Enter Jade Vickery, SSDM’s newest digital content coordinator. Finding her way After proudly graduating from Oxford...
CX management: rolling out the red carpet
Working with a digital marketing agency for the first time naturally comes with some hesitancy — and lots of new questions. That’s why a people-first philosophy is key when developing new client relationships. What’s the point of CX management?...
The do’s and don’ts of social media for your business
Social media content should always provide your audience with value. Even if that’s just a quick laugh, make sure all of your posts have a purpose. In today’s competitive marketplace, the impact of social media on business can’t be denied. Creating social...
Maximum impact
Wendy Page is a poster child for the Greek way of succeeding in college. Extremely active in Alpha Sigma Tau at Eastern Michigan University, a fraternity friend within her network steered her toward an internship at a marketing company, and as they say,...
Is your biz (search) trending?
Marketers have access to an abundance of search data, content and recommendations from Google but let’s be honest – all of that information can be a bit overwhelming at times, especially if you don’t know where to start. Laying the foundation Most of us are familiar...
Challenging the sales norm
Some things in life rarely change, and sales techniques used to fall into this category – until now. Let’s talk about one of the most impactful selling tactics: the challenger. Sales for business growth The formula for successful selling has always been to establish a...
The impending “cookie-pocalypse”
Yes, it’s true. Google Chrome will soon stop allowing cookies that collect data on individual users' browsing habits. Here’s what you need to know so the impending “cookie-pocalypse” doesn’t derail your marketing strategy. These are very different kinds of parties…...
Turn blog visitors into paying customers
Half of the battle of digital marketing is actually getting them to your site. Find out how to turn your small business visitors into customers.
The pricing discussion: Just pull the Band-Aid and you’ll be fine
Founder, Nick Skislak tackles the pricing discussion in his latest Forbes article. Here’s a peek: When you were a kid and your mom had to pull a Band-Aid off a boo-boo, you closed your eyes, clenched your teeth and hoped that she was right -- that it...
Email: The secret ingredient to managing the customer journey
When a prospective customer visits an ecommerce website, their journey has just begun.
Defining The Customer Journey
With so many ways to reach a customer, the obvious question at the end of the day is: which of my marketing channels, messages and creative swayed that sale?
Global Marketing & Ecommerce: Top Things to Consider
As the world becomes increasingly connected, it’s becoming more vital than ever for virtually all businesses – regardless of size – to have a global online presence. Taking a one-size-fits-all approach won’t cut it.
E-Commerce: The Difference Between Driving Traffic and Driving Conversions
Are your marketing efforts in line with your business goals? Find out here.
Figuring Out Visitor Value: What’s Your Web Traffic Worth?
Do you know what your web traffic is worth? Learn how to determine the value of your site’s visitors and what that means with these tips.
How to Increase Engagement at Your Next Virtual Event
ICES, the biggest expo extravaganza on earth, will be virtual in January 2021. Has your biggest conference or industry summit gone virtual? Are those personalized experiences gone too? Well, yes and no. Till we meet again Just like most of you, we...
In search of symbiosis
With the automotive industry moving at the speed of light, competition tightening and the marketplace becoming even more tense with tariff and sanctions talk, now is the time for sales and marketing to join forces for the mutual success of the...
My first digital marketing conference experience
I have always wanted to be one of those people who got to travel for work, not only because it seemed glamorous, but because I wanted to be able to represent a brand I believed in. So when I was asked to accompany one of our partners, Amanda, to her...
Being “Present” Enhances Presence
Everyone seems to be talking about IQ and EQ these days. Our emotional intelligence is considered to be a key factor in the composition of our overall presence. However, Amanda Farley, SSDM partner and accounts director, says radical transparency is what...
Hero Conference
As a partner at SSDM, Amanda leads digital strategy for key enterprise-level brands and companies, focusing on integrated strategies that guide the entire customer journey. She is passionate about helping to grow our teams and clients and about staying on...
Social media: do it with purpose or don’t bother
Social media has always been the bridge for connecting people to each other and immediate information. But when it comes to using it for marketing purposes, how do you explain to a client, or even to your own management, its value? The answer is the...
Human Centric B2B Marketing: Understanding the Customer Journey
It is no secret that we are at the frontlines of the next revolution of the marketing landscape.
Taking on SMX West
This year’s SMX West in San Jose was presented in a slightly different manner than previous years. With a redesigned format, the two-day conference still boasted rich SEO- and SEM-centric content, but in a more intimate setting. Although fewer sessions...
You are invited – Madonna Event Feb 7
19 must do’s to market to seniors in 2019
Growing the next generation of leaders: Planning a local Leadership Summit
Have you ever heard someone referred to as a “born leader?” What does that even mean? Is it possible to be born to lead?
SSDM’s Road To Digital Summit Detroit
The upcoming Digital Summit Detroit has been a highly anticipated conference for the SSDM team.
We’re Out And About!
The SSDM ninjas are out and about in September, speaking at various conferences and spreading their special pearls of wisdom.
Walking the Walk
Alzheimer’s is like cancer. We all have been touched by it, or know someone who has been.
Everyone Loves A Winner
Part of SS Digital Media’s core philosophy is a focus on giving back.
SMX West 2018 Speaker Recap
I’ve never been one to get nervous about speaking in front of people, but my first SMX speaking engagement is definitely one my nerves will remember.
Nick Speaks at TechTown
Reaching out to startups and entrepreneurs at TechTown’s Detroit Fulfillment Initiative Workshop on November 15.
Dreamforce Day 2: You Don’t Need Feet
Day one of Dreamforce was a whirlwind but I survived. Shuttles were provided throughout the entire conference, however, your best bet was to walk. When Forbes suggested you wear comfortable shoes, they weren’t kidding.
Dreamforce Day 1: Dare to Dream
Digital Strategist Allyssa Costanza recently headed off to Dreamforce in San Francisco! Check out what she learned on Day 1!
SMX Day 2: Google’s New UI, Machine Learning & MarTech
SEO isn’t going anywhere and if it’s one thing that’s for sure is that this industry is showing no signs of slowing down. This morning’s keynote with Scott Brinker highlighted the growth of the marketing technology landscape.
Global Marketing & Ecommerce: Top Things to Consider
As the world becomes increasingly connected, it’s becoming more vital than ever for virtually all businesses – regardless of size – to have a global online presence. Taking a one-size-fits-all approach won’t cut it.
#DSDET Morning Session: All About Email Marketing
I’m only one day into Digital Summit Detroit 2017 and I already went to the wrong stage. Am I back in college again? Oops. As I walk into the room, there are a lot of open seats with people in business attire, while others are dressed pretty casually.
#DSDET Day 1: Current Search Strategies to Increase Exposure
4 hours. 5 pages of notes. Limitless pieces of essential information. Day 1 of Digital Summit Detroit’s: Current Search Strategies that will Increase Your Exposure, was one heck of a session.
SS Digital Media Heads to Social Media Day Detroit
What better way to ring in the holiday weekend than with an insightful look into the world of social media. See our key take aways from Social Media Day Detroit!
Gateway ‘17 – Global Ecommerce: What’s Your Market?
Check out what we learned at Gateway ’17 – hosted by e-commerce giant, Alibaba.
SMX West Digest
Check out the great takeaways we gained for SMX West 2017!
SMX West Day 1 From Someone Who’s Looking to Grow Their Own Business
Day one of SMX West is in the bag! Check out some of our favorite moments from the day.
A Full Recap of the Digital Marketing Bootcamp
See what we took away from Digital Marketing Bootcamp hosted by the Detroit Regional Chamber.
SS Digital Media attends Michigan Boating Industries Association
Our founder, Nick Skislak recently spoke at Michigan Boating Industries Association. Watch the full video, here.
DSDET: Mathew Sweezey Recap
This session was so amazing. It demanded its own blog. Here’s our recap:
DSDET: Day 2 Morning Speakers
After a great first day, we hit the ground running on so much great information. Here are the recaps from our morning sessions:
Digital Summit Detroit: Day 1 Afternoon Summary
It has been an exciting afternoon here at Digital Summit Detroit! Here’s a little insight into what we learned.
Digital Summit Detroit: Seth Godin Recap
Check out a recap of Seth Godin’s keynote speech at Digital Summit Detroit.
Digital Summit Detroit: Day 1 Morning Summary
The first morning of the Digital Summit Detroit started with familiar faces and coffee with some of our favorite partners. We spent the morning learning the latest in email marketing with Michael Barber from barber&hewitt. Here is the recap:
Day 3 of SMX: Full Recap
This has been three days of jam packed fun. We are still spinning from all of the amazing speakers, events and new friendships that were made.
Day 3 of SMX: Morning Recap
What an amazing few days and the Landy Awards last night were nothing short of amazing. This morning we kicked off with some mobile tips. Here’s the recap:
Day 2 of SMX: Afternoon Sessions
Lunch today was filled with great conversations about international SEO and what a world without Google looks like. We are making friends in NYC and seeing lots of familiar faces now in day two.
Day 2 of SMX: Morning Sessions
After a great night with the Janes of Digital and Bing, the morning started off with lots of new great things from Google.
Day 1 of SMX: Afternoon Break Down
Although a bit chaotic, lunch was good and full of great conversations with other search professionals. After recapping this morning’s sessions and beginning to explore the expo hall, the afternoon sessions were very busy.
Day 1 of SMX: Morning Break Down
Two sessions down, so many great conversations, and still so much more to uncover. Here is my quick recap of this morning’s sessions.
Get your LinkedIn account rockin’ in 2022
New year, new me... we’ve all heard that phrase. And we’ve all spent the whole year after trying to achieve whatever vision we came up with or unrealistic goals we set for ourselves. Building your personal brand on LinkedIn is no different! It can be a...
The do’s and don’ts of social media for your business
Social media content should always provide your audience with value. Even if that’s just a quick laugh, make sure all of your posts have a purpose. In today’s competitive marketplace, the impact of social media on business can’t be denied. Creating social...
Decidedly different creative teams
When Gabrielle “Gabbey” Music joined SSDM as a senior visual designer, she immediately came face to face with the “marketing fire,” as we like to call it. She didn’t miss a beat when asked to develop wireframes for a website redesign project on her first...
Writing an agency RFP? Here’s what you need to know
Developing a Request for Proposal for agency services can be elaborate. We have detailed some tips below to make the experience more pleasant.
From symphony to synchrony
The nexus of technology and creativity is the sweet spot for SSDM creative director and partner, Michael J. Taylor II. Creative problem solving In an earlier career iteration, as a music producer and recording engineer, I came to appreciate the blending of technology...
Creating content guidelines
Have you ever seen a fast-food chain poke fun at its competitors on Twitter? Or maybe a professional sports team is feuding with its opponent before a big game? These brands have created unique identities, personalities and highly specific content...
Impacting Animals’ Lives
SSDM is delighted to share its latest award win - this time, for a social media strategy to restore the reputation of a local animal shelter. Waging social media war SSDM was first introduced to the Humane Society of Macomb (HSM) several years ago, when...
Shaping by design
The psychology behind good advertising is captivating, as smart graphic design fully supports messaging. An appreciation of the power of great design to motivate engagement and influence opinion is one of the most gratifying aspects of being a visual designer.
Exactly What is the Difference Between a Branding Agency and a Digital Agency?
Like everything else these days, advertising continues to evolve … rapidly. And well it should. After all, this is the 21st century and it would be a shame to waste all that excellent data everyone’s out there collecting. <nudge, wink> Once upon a...
The Evolution of Web Design: A Digital Artist’s View
Digital Design: The Goal is Still Engagement It’s hard to believe I’ve been designing for the web for almost ten years. During the last decade, I’ve certainly seen trends come and go. However, the one constant that has emerged is the critical need...
Social Media Doesn’t Work For My Business
We hear this statement a lot. “Tried social media; didn’t work.” We get it. If a company has expended time, money, and valuable resources working on something with little or no return on investment, this defensive posture is understandable when we ask, “What have you tried in the past?” The reality of social media though, is that your company might have simply been focusing on the wrong objectives.
Facebook is illuminating its ad data
Good intel is invaluable How much are you willing to spend to get your message in front of the right audiences? Ever wonder what your competition is spending on social media? For the past year, Facebook Ad Library has provided a comprehensive,...
Creating goal-focused content for social media
From organically reaching specialized groups through hashtags, to paid opportunities with audience targeting, social media has come a long way from simply connecting friends. But to be completely transparent, when it comes to social media marketing, there...
EP29: Use These Tips to Build Brand Awareness
We are going to discuss communications strategy as well as how to build the right brand awareness.
Are your internal digital marketing efforts getting the job done?
The new business roller coaster If it’s your job to drum up new business, you know it’s like a roller coaster. Sometimes you have the Midas touch and sometimes you go weeks without bringing in any new business. As sales and marketing are so closely...
EP25: Brand Identity – What do you want prospects to say about you?
Brand identity is big. It needs to answer the most important question – Why you?
EP24: Brand image – What do your prospects think about you?
Your brand’s image is so important.
I’ll Huff and Puff and Fine You €10 Million
Now, bear with me because this blog is about to be a beast. There’s just way too much information and too much on the line for this to be your standard, scannable blog content. Now let’s discuss the newest Big Bad Wolf of the digital industry: GDPR...
IT & Your Digital Company – The Matrix
Wait you’re not my IT team? All joking aside the web is a complex place, and it is hard…
5 Black Pioneers in Technology
As Black History month comes to an end, we’re reminded of several of those contributions given by African Americans in the digital space.
The Future for Facebook: Armageddon or Quality Control?
When large industry (i.e. Google and Facebook) changes happen it always sparks a great debate.
Why Your Facebook Marketing Isn’t Working
Take a look at a few areas where your Facebook marketing efforts may be falling flat.
Is Your Smart Phone Making You Dumber?
Here’s a quiz: Can you recite the top 10 phone numbers you frequently call without your phone in hand? If so, you’re likely in the minority.
Logo Design – How Simple Can Be Tough
It is of no coincidence then, that the most identifiable and time enduring brands have a great simple logo behind them.
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