With the automotive industry moving at the speed of light, competition tightening and the marketplace becoming even more tense with tariff and sanctions talk, now is the time for sales and marketing to join forces for the mutual success of the organization.
We’re not talking a Kumbaya moment here, but real, honest, everyday collaboration. Where sales meetings and marketing meetings become sales and marketing meetings and people plan mutual goals and initiatives, all the time, not just for a special project.
Nick Skislak, SSDM CEO and a major proponent of sales and marketing integration, recently spoke at the OESA Annual MarComm Summit on the subject, providing insights into the benefits of sales and marketing synergy. Here’s what he had to say.