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Defining The Customer Journey

Defining The Customer Journey

What is the Customer Journey? With so many ways to reach a customer, the obvious question at the end of the day is: which of my marketing channels, messages and creative swayed that sale? The answer is – all of them. And that’s why mapping the customer journey...
Figuring Out Visitor Value: What’s Your Web Traffic Worth?

Figuring Out Visitor Value: What’s Your Web Traffic Worth?

“Why should I care about my visitor value?” Let’s be honest, did this question run through your head when you read the title of this blog? If it did, don’t worry. You’re not alone. Many companies and brands do not understand the true importance of calculating their...

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