Analytics, Business, Buzz Worthy, Digital Marketing, Thought Leadership
“Members of the C-Suite are usually not too surprised to hear that the new CMO is being replaced after barely having time to make any real difference.“ Surprise? No surprise? The average tenure for a CEO is 8+ years, yet the CMO position turns over roughly...
Industry, Team, Thought Leadership
The art of leading a team has often been referred to as “herding cats,” which is as funny as it is apt. I know it’s a cliche, but quite often I do feel that the job of a project manager is to herd cats. However, I like cats and I’ve found that herding them is a whole...
Digital Marketing, Thought Leadership
Marketing in Times of Crisis Although it’s hard to know what to say, take time to craft just the right message, but definitely communicate. This is no time to be quiet. Certainty amidst the chaos I was talking to a friend recently and asked how her 92-year-old Mom...
Culture, Industry, Team, Thought Leadership
International Women’s Day: Inspiring Female Figures It’s International Women’s Day! On this day, we celebrate all the wonderful achievements of women throughout our history. This year, we asked the powerhouse women of SSDM to nominate those who have inspired them...
Advertising, Digital Marketing, Thought Leadership
““We have no future because our present is too volatile. We have only risk management. The spinning of the given moment’s scenarios. Pattern recognition.” ~ William Gibson (“cyberpunk” and speculative fiction writer) Curves ahead. Remain alert I think a lot...
Digital Marketing, Team, Thought Leadership, UX Design
Digital Design: The Goal is Still Engagement It’s hard to believe I’ve been designing for the web for almost ten years. During the last decade, I’ve certainly seen trends come and go. However, the one constant that has emerged is the critical need for visitor...
Business, Culture, Team, Thought Leadership
TED Talks have been around for quite some time. The brainchild of Richard Saul Wurman as a celebration of technology, entertainment and design, the first TED conference was held in 1984, five years before the Internet was born. They have now spun off independent,...
Digital Marketing, Thought Leadership
“In our continuing pursuit to impact the customer journey, we’ve learned a lot and we want to share our experiences with you. “ In this paper, we provide our insights and walk you through everything you need to know to develop a comprehensive,...
