B2B, Buzz Worthy, Industry, Thought Leadership
It’s the end of an era for sales folks. Roaring into a new year, and a new consumer environment, B2B salespeople are finding themselves in some very unfamiliar territory. Over the last 13 years in B2B sales, we’ve had the opportunity to witness some pretty exciting...
Business, Industry, Team, Thought Leadership
Laura Oliveto leads SSDM’s efforts to manage team member resources, help balance task allocations and plan for the incoming curveballs. By making our teams more agile, we are better able to respond quickly and effectively to the digital ecosystem. And, by analyzing...
Advertising, Digital Marketing, Industry, Thought Leadership
“The foundations of your Google account are essential for success. It’s also important to understand that these change over time. Almost 100% of the time during an account audit, foundational account and ad settings are where the most issues are...
Content Creation, Industry, Thought Leadership
For good reason, and this year, more than ever, content really is king. Are you curious why it’s on the priority list for the marketers we surveyed? Because it now needs to be a high priority for any internal marketing team’s resource management plan. Not every team...
Buzz Worthy, Industry, Team, Thought Leadership
The measures of success for marketers have finally become much clearer. Or have they? Although the science of marketing has opened new avenues for measurement, an SSDM exclusive survey shows that marketing leaders are still conflicted about goals and results....
Buzz Worthy, Industry, Thought Leadership
2020 may have been the year that spurred management to determine that your company needs its own internal marketing team. If you’ve been making do with the assorted knowledge resident within your traditional marketing team, the pandemic forced a change in strategic...
Buzz Worthy, Design + Technology, Team, Thought Leadership
The nexus of technology and creativity is the sweet spot for SSDM creative director and partner, Michael J. Taylor II. Creative problem solving In an earlier career iteration, as a music producer and recording engineer, I came to appreciate the blending of technology...
Buzz Worthy, Digital Marketing, Thought Leadership
So much work goes into a digital marketing initiative. It involves every team – research and data; analysis and strategy; media planning, creative and execution. So, when all is said and done, how do you know if it’s successful? The success yardstick A positive...
