Business, Thought Leadership
It’s been said that if you want to increase revenue, you must do at least one of the following: Get more customers Increase revenue from each transaction Increase the number of transactions Raise your prices Let’s look at each of these strategies to determine which...
Design + Technology, Team, Thought Leadership
Carissa Wesson, SSDM’s Visual Designer, has enjoyed the study of shapes all her life. In elementary school, she won a competition award for a drawing of a helicopter from the local airport in her hometown of Adrian, Michigan, which is widely used by race-car drivers...
Analytics, Business, Buzz Worthy, Digital Marketing, Thought Leadership
“Members of the C-Suite are usually not too surprised to hear that the new CMO is being replaced after barely having time to make any real difference.“ Surprise? No surprise? The average tenure for a CEO is 8+ years, yet the CMO position turns over roughly...
Industry, Team, Thought Leadership
The art of leading a team has often been referred to as “herding cats,” which is as funny as it is apt. I know it’s a cliche, but quite often I do feel that the job of a project manager is to herd cats. However, I like cats and I’ve found that herding them is a whole...
Digital Marketing, Thought Leadership
Marketing in Times of Crisis Although it’s hard to know what to say, take time to craft just the right message, but definitely communicate. This is no time to be quiet. Certainty amidst the chaos I was talking to a friend recently and asked how her 92-year-old Mom...
Culture, Industry, Team, Thought Leadership
International Women’s Day: Inspiring Female Figures It’s International Women’s Day! On this day, we celebrate all the wonderful achievements of women throughout our history. This year, we asked the powerhouse women of SSDM to nominate those who have inspired them...
Advertising, Digital Marketing, Thought Leadership
““We have no future because our present is too volatile. We have only risk management. The spinning of the given moment’s scenarios. Pattern recognition.” ~ William Gibson (“cyberpunk” and speculative fiction writer) Curves ahead. Remain alert I think a lot...
Digital Marketing, Team, Thought Leadership, UX Design
Digital Design: The Goal is Still Engagement It’s hard to believe I’ve been designing for the web for almost ten years. During the last decade, I’ve certainly seen trends come and go. However, the one constant that has emerged is the critical need for visitor...
