Branding, Content Creation, Social Media
“When creating content for a client, it is important to be consistent.“ Each element created must remain true to the client’s brand image. A brand image is the way in which a client wishes to be seen by the public. Creating guidelines ensures that content...
Branding, Business, Digital Marketing
Like everything else these days, advertising continues to evolve … rapidly. And well it should. After all, this is the 21st century and it would be a shame to waste all that excellent data everyone’s out there collecting. Once upon a time, in the era of our...
Branding, Senior Marketing
A couple of weeks ago, we wrapped up our series about brand messaging and how that helps you as a brand answer the question “why you?” This week, we’re talking about your communications strategy and how to build awareness. For more information about senior industry...
Advertising, Branding, Business, Digital Marketing
The new business roller coaster If it’s your job to drum up new business, you know it’s like a roller coaster. Sometimes you have the Midas touch and sometimes you go weeks without bringing in any new business. As sales and marketing are so closely aligned, when sales...
Branding, Senior Marketing
Brand identity is big. It needs to answer the most important question – Why you? Contact Us Call Us +1 313 307 3154 Find Us 850 Stephenson HwySuite 700 Troy, MI 48083 Follow Us Join Us We're Hiring! It ain't easy, but...
Branding, Digital Marketing, Industry, Thought Leadership
Request for proposal, not request for pain So, you need to develop a Request for Proposal for agency services. Yeah. We know. Ugh! The “P” can stand for “Pain!” Here are some tips to help make it a more pleasant experience for all involved. Include ALL of these...
Branding, Senior Marketing
Your brand’s image is so important. However, do you know what your prospects think about when they hear your brand’s name? Watch this week’s two-minute video to find out how you can manage your brand’s image. Contact Us Call Us +1 313 307 3154 Find Us...
Branding, Design + Technology
A simple logo is just easy – easy to read, easy to pick out of a crowd (or perhaps on a busy magazine page), and most importantly, easy to remember. Simple is not always easy to make, however. A truly great simple design can often be more challenging to create...
