Branding, Content Creation, Social Media
“When creating content for a client, it is important to be consistent.“ Each element created must remain true to the client’s brand image. A brand image is the way in which a client wishes to be seen by the public. Creating guidelines ensures that content...
Buzz Worthy, Content Creation, Digital Marketing, Social Media
Content is king – that’s a fact – but quantity definitely does not equal quality when it comes to content creation. Top reads of the year With the new year just around the corner, we decided to look back at our previous blogs to see what topics struck a...
Content Creation, Digital Marketing, Social Media
Courting the Gen Z audience –Right now, the attention of younger consumers is a highly sought-after commodity. My generation is developing purchasing power and declaring our preferred brands. A lot of us are using social media as a way to express ourselves, and...
Business, Content Creation, eCommerce
If you sell online, there are many avenues to direct traffic to your website. Search marketing techniques are now so scientific, if you have a fairly strategic methodology to drive visitors to your blog and website, you’ve won half the battle. Once a visitor makes it...
Buzz Worthy, Content Creation, Search Engine Marketing, Social Media
As a professional in the digital marketing sphere, one of the greatest feelings of accomplishment is to be asked to be an expert speaker on important topics in your field. With nine years under her belt at SSDM, Amanda Farley has eagerly begun preparations to speak at...
