Thoughts on Social Media Strategy from a Gen Z Marketer

Content Creation, Digital Marketing, Marketing and PR Prophets, Social Media

Courting the Gen Z audience Right now, the attention of younger consumers is a highly sought-after commodity. My generation is developing purchasing power and declaring our preferred brands. A lot of us are using social media as a way to express ourselves, and...

Turn blog visitors into paying customers

Business, Content Creation, eCommerce, Featured

If you sell online, there are many avenues to direct traffic to your website. Search marketing techniques are now so scientific, if you have a fairly strategic methodology to drive visitors to your blog and website, you’ve won half the battle. Once a visitor makes it...

Amanda Speaks at Found Conference

Buzz Worthy, Content Creation, Search Engine Marketing, Social Media

As a professional in the digital marketing sphere, one of the greatest feelings of accomplishment is to be asked to be an expert speaker on important topics in your field. With nine years under her belt at SSDM, Amanda Farley has eagerly begun preparations to speak at...

Creating Content Guidelines

Content Creation

When creating content for a client, it is important to be consistent. Each element created must remain true to the client’s brand image. A brand image is the way in which a client wishes to be seen by the public. Creating guidelines ensures that content matches the...

What is a Business Blog Post and How Do I Write One?

Content Creation

Business blogs are not only essential, but they are a nice touch for your audience as well as bonus opportunity for your company to be found more easily on the Internet. A business blog post is an all-in-one tool that helps potential customers find you and current...