Business, Digital Marketing, Industry, Thought Leadership
Digital marketing is all about getting your message on the right channel, in front of the right people, and at the right time in the customer journey. If your efforts pay off, however, depends on how they stack up to your competitors. Taking the first step It all...
Business, Industry, Team, Thought Leadership
Laura Oliveto leads SSDM’s efforts to manage team member resources, help balance task allocations and plan for the incoming curveballs. By making our teams more agile, we are better able to respond quickly and effectively to the digital ecosystem. And, by analyzing...
Awards, Business, Buzz Worthy
SSDM is most often recognized for its highly successful client campaigns, and now is being equally honored for its financial stability. Strength in numbers SSDM has ranked at #309 on the Financial Times list of the 500 Fastest Growing Companies in America. The list...
Advertising, Business, Buzz Worthy
Sharing space and supporting each other’s skills, SSDM has welcomed roundtable6 to 850 Stephenson Highway in Troy, enabling both agencies to bring more customized solutions to a wider range of clients. A meeting of the minds During SSDM’s 12 years in business, we...
Business, Buzz Worthy, Team
When I interviewed for the job at SSDM, the idea of running an office with a dozen or so people seemed to be so much easier than running eight high-traffic hair salons in four different states. Right? Well, only slightly 🙂 How does your garden grow? It takes seeds,...
Advertising, Business, Digital Marketing
A great digital marketing team is a special combination of talents and textures. Specialists who study the numbers behind audience response, correlate the behavioral science and relational science, and build strategies around anomaly detection, optimization,...
Business, Thought Leadership
It’s been said that if you want to increase revenue, you must do at least one of the following: Get more customers Increase revenue from each transaction Increase the number of transactions Raise your prices Let’s look at each of these strategies to determine which...
Analytics, Business, Buzz Worthy, Digital Marketing, Thought Leadership
“Members of the C-Suite are usually not too surprised to hear that the new CMO is being replaced after barely having time to make any real difference.“ Surprise? No surprise? The average tenure for a CEO is 8+ years, yet the CMO position turns over roughly...
