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Our thoughts + industry insights
How staying home is bringing businesses together
This is a bizarre time for us all. Across the globe, the current situation sparks concerns for families and business owners. With limitations and curfews expanding, small businesses and other establishments have shut down to help flatten the curve. “Doing...
Digital Strategy: Senior Living in the time of Coronavirus
We are operating in a time of fear and uncertainty due to COVID-19 and we face big questions that cannot be answered immediately. Communication is absolutely essential How long will it last? What does the new normal look like? What’s next? One question...
Marketing Beyond the Cookie
"It’s no secret – as Google goes, so goes much of the online community. So when Google recently confirmed the death of third-party cookies (which have been on life support for the last 12-18 months), it’s no wonder marketing leaders were left panicked and...
No Time to Waste
Marketing in Times of Crisis Although it’s hard to know what to say, take time to craft just the right message, but definitely communicate. This is no time to be quiet. Certainty amidst the chaos I was talking to a friend recently and...
Celebrating National Reading Month
"I do believe something very magical can happen when you read a book.” ~ J. K. Rowling Everyone at SSDM takes pride in relentless improvement, whether it relates to work, side projects or the pursuit of happiness. We came together to create a list of...
Spring Forward
5 Spring Cleaning Tips Now that we’re back in the groove after the Daylight Savings Time adjustment, it’s time to check your home’s detector batteries, reset your manual watches and double-check your website technologies for smooth sailing this summer. Tip #1:...
Demand gen does not equal lead gen: here’s the difference
Demand generation and lead generation are often used synonymously, but actually, they are very, very different. Different in so many ways, from required budget to desired results.
Thoughts on Social Media Strategy from a Gen Z Marketer
Courting the Gen Z audience –Right now, the attention of younger consumers is a highly sought-after commodity. My generation is developing purchasing power and declaring our preferred brands. A lot of us are using social media as a way to express...
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