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Performance horsepower

Performance horsepower

Digital marketing is all about performance. Monitoring key performance indicators (KPIs) is a huge part of what we do, and delivering on measured outcomes is our bread and butter. A successful digital agency depends on a highly reliable production management process...
Maximum impact

Maximum impact

Wendy Page is a poster child for the Greek way of succeeding in college. Extremely active in Alpha Sigma Tau at Eastern Michigan University, a fraternity friend within her network steered her toward an internship at a marketing company, and as they say, the rest is...
Analytics as an art form

Analytics as an art form

For someone who somewhat stumbled upon digital marketing, Robert Kub has become an aficionado of digital marketing analytics. He also is the proud rescuer of Kahla, a Saluki, one of the oldest known dog breeds, “the hunting hound of kings.” The art of marketing Robert...
Asking the tough questions

Asking the tough questions

Let’s face it – answering tough, high-level questions about your organization can be pretty intimidating. However, it’s an important part of the process because it forces you to look at your business through a more critical and strategic lens. With this outlook,...

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