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Our thoughts + industry insights
Agility is a by-product of good team dynamics
Laura Oliveto leads SSDM’s efforts to manage team member resources, help balance task allocations and plan for the incoming curveballs. By making our teams more agile, we are better able to respond quickly and effectively to the digital ecosystem. And, by analyzing...
Setting your Google campaigns up for success
"The foundations of your Google account are essential for success. It’s also important to understand that these change over time. Almost 100% of the time during an account audit, foundational account and ad settings are where the most issues are identified." It’s...
Is Google Tag Manager part of your digital toolbelt?
We know reporting can be a challenge, especially when it comes to proving ROI to your C-Suite executives. Adding tools like Google Tag Manager (GTM) to your toolbelt can help you bridge the gap. Building your digital toolbelt In the world of digital marketing, we fall...
Are you content with your content?
For good reason, and this year, more than ever, content really is king. Are you curious why it’s on the priority list for the marketers we surveyed? Because it now needs to be a high priority for any internal marketing team’s resource management plan. Not every team...
The new marketing model: Do more with less
The measures of success for marketers have finally become much clearer. Or have they? Although the science of marketing has opened new avenues for measurement, an SSDM exclusive survey shows that marketing leaders are still conflicted about goals and results....
SSDM Named One of Metro Detroit’s Brightest and Best for Second Year
SSDM is excited to keep “Metro Detroit’s Best and Brightest” on its roster of accolades. SSDM is on a winning streak! For the second year in a row, SSDM has been named one of Metropolitan Detroit’s Best and Brightest Companies to Work For®, presented by...
Back for more
When SSDM was a very young company, Kelsey Fish worked as an account executive here, writing content and providing SEO support for SSDM clients. We are delighted that she is back, as Client Experience Manager. On the moveKelsey has been on the move since she was a...
The internal marketing team of 2021: What you need
2020 may have been the year that spurred management to determine that your company needs its own internal marketing team. If you’ve been making do with the assorted knowledge resident within your traditional marketing team, the pandemic forced a change in strategic...
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