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Our thoughts + industry insights

An organic agency evolution

For some, working at an agency is no easy feat. Tena Hermance, however, has spent her career blazing trails at metro Detroit’s biggest...

Jade Vickery is a content creation machine

Any successful digital campaign relies on strong content to facilitate engagement. And in marketing, engagement is the name of the game....

CX management: rolling out the red carpet

Working with a digital marketing agency for the first time naturally comes with some hesitancy — and lots of new questions. That’s why a...
Creative strength

Creative strength

The most recent additions to SSDM’s creative team are wacky, wild and wonderful. Perfect characteristics to fit right in here! In our world of digital marketing and advertising, it’s all about the impressions we make. The correct combination of words and...

It was inevitable

It was inevitable

Industry watchers following the digital versus traditional trends acknowledge that the single most important differentiator is the ability for digital marketers to target tailored audience segments. Digital marketing now accounts for close to 60% of all ad...

Hitting it out of the park

Hitting it out of the park

Marketing is a team sport Cheryl Moscato, SSDM’s new senior client experience manager, has been involved with sports her entire life, including softball since age four, playing at the Canadian national softball level, pitching and fielding third base. It’s...

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