Advertising, Business, Digital Marketing
A great digital marketing team is a special combination of talents and textures. Specialists who study the numbers behind audience response, correlate the behavioral science and relational science, and build strategies around anomaly detection, optimization,...
Business, Thought Leadership
It’s been said that if you want to increase revenue, you must do at least one of the following: Get more customers Increase revenue from each transaction Increase the number of transactions Raise your prices Let’s look at each of these strategies to determine which...
Analytics, Business, Buzz Worthy, Digital Marketing, Thought Leadership
“Members of the C-Suite are usually not too surprised to hear that the new CMO is being replaced after barely having time to make any real difference.” Surprise? No surprise? The average tenure for a CEO is 8+ years, yet the CMO position turns over roughly...
Advertising, Business, Buzz Worthy
It helps to know the end-goal. Demand generation and lead generation are often used synonymously, but actually, they are very, very different. Different in so many ways, from required budget to desired results.” Aligning expectations From an agency standpoint,...
Branding, Business, Digital Marketing
Like everything else these days, advertising continues to evolve … rapidly. And well it should. After all, this is the 21st century and it would be a shame to waste all that excellent data everyone’s out there collecting. <nudge, wink> Once upon a time, in the...
Business, Culture, Team, Thought Leadership
TED Talks have been around for quite some time. The brainchild of Richard Saul Wurman as a celebration of technology, entertainment and design, the first TED conference was held in 1984, five years before the Internet was born. They have now spun off independent,...
