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Our thoughts + industry insights
International Women’s Day: Inspiring Female Figures
International Women’s Day: Inspiring Female Figures It’s International Women’s Day! On this day, we celebrate all the wonderful achievements of women throughout our history. This year, we asked the powerhouse women of SSDM to nominate those who have inspired...
AI Enables Pattern Recognition, The Foundation of Behavioral Marketing
"“We have no future because our present is too volatile. We have only risk management. The spinning of the given moment’s scenarios. Pattern recognition.”~ William Gibson (“cyberpunk” and speculative fiction writer) Curves ahead. Remain alertI think a lot...
Exactly What is the Difference Between a Branding Agency and a Digital Agency?
Like everything else these days, advertising continues to evolve … rapidly. And well it should. After all, this is the 21st century and it would be a shame to waste all that excellent data everyone’s out there collecting. <nudge, wink> Once upon a...
Visual Designer Wesson Joins SSDM Team
Good marketing is only as good as its ability to get someone to stop scrolling and pay attention.
In our business, effective visuals act as that “stop sign” to get folks to read the important information being provided for their potential edification, especially in the whirlwind social-media environment.
The Evolution of Web Design: A Digital Artist’s View
Digital Design: The Goal is Still Engagement It’s hard to believe I’ve been designing for the web for almost ten years. During the last decade, I’ve certainly seen trends come and go. However, the one constant that has emerged is the critical need...
Farewell to 2019 – Here’s What We Learned
We’re a very collaborative bunch. From time to time, we like to get a bead on the SSDM Team and one of the most opportune times is at the start of the New Year. We asked SSDMers what they learned in 2019, or perhaps, what they had learned previously but...
TEDxDetroit by Aly McTaggart
I took the opportunity to attend TEDxDetroit 2019, intrigued by the mission to simply “spread ideas.” I liked it a lot, and when asked to reflect on the experience, I thought I’d share a few insights.
You’re Getting “Blockbustered”
"My prediction is that over the next 10 years, we are going to continue to see countless industries change in ways most cannot imagine. Burger King getting into the vegan game, Amazon flying packages to our doorstep and homes being built in 2 weeks instead...
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