Advertising, Digital Marketing, Industry, Thought Leadership
“The foundations of your Google account are essential for success. It’s also important to understand that these change over time. Almost 100% of the time during an account audit, foundational account and ad settings are where the most issues are...
Buzz Worthy, Digital Marketing, Industry
We know reporting can be a challenge, especially when it comes to proving ROI to your C-Suite executives. Adding tools like Google Tag Manager (GTM) to your toolbelt can help you bridge the gap. Building your digital toolbelt In the world of digital marketing, we fall...
Content Creation, Industry, Thought Leadership
For good reason, and this year, more than ever, content really is king. Are you curious why it’s on the priority list for the marketers we surveyed? Because it now needs to be a high priority for any internal marketing team’s resource management plan. Not every team...
Buzz Worthy, Industry, Team, Thought Leadership
The measures of success for marketers have finally become much clearer. Or have they? Although the science of marketing has opened new avenues for measurement, an SSDM exclusive survey shows that marketing leaders are still conflicted about goals and results....
Awards, Buzz Worthy, Team
SSDM is excited to keep “Metro Detroit’s Best and Brightest” on its roster of accolades. SSDM is on a winning streak! For the second year in a row, SSDM has been named one of Metropolitan Detroit’s Best and Brightest Companies to Work For®, presented by MichBusiness....
Buzz Worthy, Culture, Team
When SSDM was a very young company, Kelsey Fish worked as an account executive here, writing content and providing SEO support for SSDM clients. We are delighted that she is back, as Client Experience Manager. On the moveKelsey has been on the move since she was a...
Buzz Worthy, Culture, Team
Psychologist or journalist? When she was growing up, Marissa at one time or another wanted to be one of them … or a singer or a graphic or interior designer. What she found was that a career in digital marketing provides the opportunity to satisfy quite a few of them....
Buzz Worthy, Design + Technology, Team, Thought Leadership
The nexus of technology and creativity is the sweet spot for SSDM creative director and partner, Michael J. Taylor II. Creative problem solving In an earlier career iteration, as a music producer and recording engineer, I came to appreciate the blending of technology...
