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Our thoughts + industry insights
After COVID: The new communications strategy for senior living
It’s time. As Henry Kissinger once said: “The challenge for leaders is to manage the crisis while building the future.” That time is now. This COVID-19 crisis certainly has challenged our industry, but in many ways, it has made us stronger. The new...
System thinking can change everything
The art of leading a team has often been referred to as “herding cats,” which is as funny as it is apt. I know it’s a cliche, but quite often I do feel that the job of a project manager is to herd cats. However, I like cats and I’ve found that herding them...
Turning global communications around on a dime
SSDM had an opportunity to interview Tony Sapienza, Head of Communications North America for ZF, the third-largest automotive tier-one manufacturer, to discuss how the COVID-19 pandemic has altered their communications efforts. ZF has a global workforce of...
This is not your father’s agency business model
"The advertising agency business model has morphed into a much more equitable and transparent one."Through the looking glass In advertising’s heyday, an agency’s revenue was supported in no small part by a 17.65% media commission on every single placement, including...
How staying home is bringing businesses together
This is a bizarre time for us all. Across the globe, the current situation sparks concerns for families and business owners. With limitations and curfews expanding, small businesses and other establishments have shut down to help flatten the curve. “Doing...
Please welcome new content specialist Kierstynn Lyon
SSDM is happy to welcome Kierstynn Lyon to our strategy team as a digital content specialist. This chick loves data This position is perfect for Kierstynn who readily admits that she loves audience analysis and the data behind the strategy. She is very...
Digital Strategy: Senior Living in the time of Coronavirus
We are operating in a time of fear and uncertainty due to COVID-19 and we face big questions that cannot be answered immediately. Communication is absolutely essential How long will it last? What does the new normal look like? What’s next? One question...
Marketing Beyond the Cookie
It’s no secret - as Google goes, so goes much of the online community. So when Google recently confirmed the death of third-party cookies (which have been on life support for the last 12-18 months), it’s no wonder marketing leaders were left panicked and befuddled....
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