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Our thoughts + industry insights
An organic agency evolution
For some, working at an agency is no easy feat. Tena Hermance, however, has spent her career blazing trails at metro Detroit’s biggest marketing and advertising agencies — and now she’s bringing that expertise to SSDM. Women leading the industry Tena...
Jade Vickery is a content creation machine
Any successful digital campaign relies on strong content to facilitate engagement. And in marketing, engagement is the name of the game. Enter Jade Vickery, SSDM’s newest digital content coordinator. Finding her way After proudly graduating from Oxford...
CX management: rolling out the red carpet
Working with a digital marketing agency for the first time naturally comes with some hesitancy — and lots of new questions. That’s why a people-first philosophy is key when developing new client relationships. What’s the point of CX management?...
Compassion is the catalyst for success
On the surface, Bree Glenn is an experienced marketer, public relations professional and mother. Her LinkedIn cover modestly states “Marketing Communications Professional.” Her Facebook headline reflects her life succinctly: she is a “wife and mama” and a...
Get your LinkedIn account rockin’ in 2022
New year, new me... we’ve all heard that phrase. And we’ve all spent the whole year after trying to achieve whatever vision we came up with or unrealistic goals we set for ourselves. Building your personal brand on LinkedIn is no different! It can be a...
Michael Crank is all about the experience
The exuberant Michael Crank has joined SSDM, bringing with him a toolkit chock-full of Grade-A customer service skills, a network of diverse connections and a passion for marketing. Cruising into a career opportunity While we all love a good underdog...
The email marketing funnel: A beginner’s guide
In the marketing toolbox, email is the golden hammer. In the right hands, email is the single most powerful tool for nurturing high-quality sales leads and increasing revenue. The dark truth about email marketing Yes, email is still relevant — and well...
The do’s and don’ts of social media for your business
Social media content should always provide your audience with value. Even if that’s just a quick laugh, make sure all of your posts have a purpose. In today’s competitive marketplace, the impact of social media on business can’t be denied. Creating social...
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