Latest Happenin’s
Our thoughts + industry insights
Winning: It’s all about the team
We’ve won another Best + Brightest award! You might be thinking, “Wow, they must be doing a lot of things right!” Well, we believe that’s true, but don’t take our word for it. Ask our team members. We did. There are thousands of awards up for grabs in the...
Performance horsepower
Digital marketing is all about performance. Monitoring key performance indicators (KPIs) is a huge part of what we do, and delivering on measured outcomes is our bread and butter. A successful digital agency depends on a highly reliable production...
Decidedly different creative teams
When Gabrielle “Gabbey” Music joined SSDM as a senior visual designer, she immediately came face to face with the “marketing fire,” as we like to call it. She didn’t miss a beat when asked to develop wireframes for a website redesign project on her first...
Maximum impact
Wendy Page is a poster child for the Greek way of succeeding in college. Extremely active in Alpha Sigma Tau at Eastern Michigan University, a fraternity friend within her network steered her toward an internship at a marketing company, and as they say,...
Is your biz (search) trending?
Marketers have access to an abundance of search data, content and recommendations from Google but let’s be honest – all of that information can be a bit overwhelming at times, especially if you don’t know where to start. Laying the foundation Most of us are familiar...
Challenging the sales norm
Some things in life rarely change, and sales techniques used to fall into this category – until now. Let’s talk about one of the most impactful selling tactics: the challenger. Sales for business growth The formula for successful selling has always been to establish a...
The impending “cookie-pocalypse”
Yes, it’s true. Google Chrome will soon stop allowing cookies that collect data on individual users' browsing habits. Here’s what you need to know so the impending “cookie-pocalypse” doesn’t derail your marketing strategy. These are very different kinds of parties…...
Analytics as an art form
For someone who somewhat stumbled upon digital marketing, Robert Kub has become an aficionado of digital marketing analytics. He also is the proud rescuer of Kahla, a Saluki, one of the oldest known dog breeds, “the hunting hound of kings.” The art of...
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