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Search psychology

Search marketing is so much more than keyword manipulation. If you can think like a prospect, you can anticipate behavior, and that’s...

Is your biz (search) trending?

Marketers have access to an abundance of search data, content and recommendations from Google but let’s be honest – all of that information can be a...

Challenging the sales norm

Some things in life rarely change, and sales techniques used to fall into this category – until now. Let’s talk about one of the most impactful...
Search psychology

Search psychology

Search marketing is so much more than keyword manipulation. If you can think like a prospect, you can anticipate behavior, and that’s the way to maximize marketing efforts. An entrepreneurial spirit  As a first-grader, Chris Takessian was already...

Challenging the sales norm

Challenging the sales norm

Some things in life rarely change, and sales techniques used to fall into this category – until now. Let’s talk about one of the most impactful selling tactics: the challenger. Sales for business growth The formula for successful selling has always been to establish a...

Analytics as an art form

Analytics as an art form

For someone who somewhat stumbled upon digital marketing, Robert Kub has become an aficionado of digital marketing analytics. He also is the proud rescuer of Kahla, a Saluki, one of the oldest known dog breeds, “the hunting hound of kings.” The art of...

Asking the tough questions

Asking the tough questions

Let’s face it - answering tough, high-level questions about your organization can be pretty intimidating. However, it’s an important part of the process because it forces you to look at your business through a more critical and strategic lens. With this outlook, you...

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