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Our thoughts + industry insights
Marketing resource management: four key elements to consider
Doing more with less is a strategy that wins every time. How can you do it all without actually doing it all? What’s the best way to evaluate your options and determine the optimal solution for your current situation?
Shaping by design
The psychology behind good advertising is captivating, as smart graphic design fully supports messaging. An appreciation of the power of great design to motivate engagement and influence opinion is one of the most gratifying aspects of being a visual designer.
Always ask why. Five times
Contrary to popular belief, the study of data is both a left-brained and right-brained endeavor. Lucky for us, Sarah Jeffrey feels comfortable with this seeming dichotomy. Data will talk to you if you’re willing to listen As some of you may know, the main...
Why is the CMO position a short-term gig?
"Members of the C-Suite are usually not too surprised to hear that the new CMO is being replaced after barely having time to make any real difference." Surprise? No surprise? The average tenure for a CEO is 8+ years, yet the CMO position turns over roughly...
Valuable lessons carried into professional careers
"As summer approaches, high school seniors are considering the many academic routes available to them. Whether it be college, trade school, or a crash course in a relevant field, the path to endless opportunities begins with seeking knowledge." That’s why...
Haute Couture
Following in the footsteps of so many wonderful SSDM interns, Katie Couture joins a long list of Chips at SSDM. At a time when understanding the meaning of “couture” is hit-or-miss in most vocabularies, Katie Couture is already proving to have a style all...
Let’s dance: the mechanics and artistry of team management
A dance instructor is a unique type of leader, assessing the talents and strengths of each class member while arranging steps and combinations to showcase each dancer’s strengths. Turns out it’s more like being a traffic coordinator than you might think....
After COVID: The new communications strategy for senior living
It’s time. As Henry Kissinger once said: “The challenge for leaders is to manage the crisis while building the future.” That time is now. This COVID-19 crisis certainly has challenged our industry, but in many ways, it has made us stronger. The new...
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