You Should Get to Know Google Tag Manager

Measure for MeasureHow often have you wished you could accurately track page action? Measure real conversions? Leave your developer out of the picture? Meet Google Tag Manager.In a nutshell, Google Tag Manager enables “regular folk” to properly track...

Marketing to Seniors | 4 Potential Causes of Low Occupancy

Business, Marketing, Senior Marketing 1 min read

Understanding why occupancy is low is the first step to correct the problem. In this week’s Two Minute Tuesday, we take a look at the top 4 causes and how to take steps for improving the situation. If you missed any previous videos on occupancy and the...

Figuring out decision technology + where it works best

Advertising, Digital Marketing 2 min read

A new term recently surfaced, and it will undoubtedly be part of the digital marketing lexicon for a while. It’s a decision technology being referred to as “multi-arm testing.” You may have even heard it referred to over the past few years as “bandit...

Marketing to Seniors | Seven Step Process to Increase Occupancy

Business, Marketing, Senior Marketing 1 min read

This week’s Two Minute Tuesday is a BIG one. We’ll take you through a seven step process to increase occupancy and get new clients. Hopefully you have been following along with our ongoing series. If not, make sure to take a look at the previous videos to...

My first digital marketing conference experience

Digital Marketing, Events 3 min read

I have always wanted to be one of those people who got to travel for work, not only because it seemed glamorous, but because I wanted to be able to represent a brand I believed in. So when I was asked to accompany one of our partners, Amanda, to her...

Facebook is illuminating its ad data

Advertising, Facebook, Featured, Marketing 2 min read

Good intel is invaluable How much are you willing to spend to get your message in front of the right audiences? Ever wonder what your competition is spending on social media? For the past year, Facebook Ad Library has provided a comprehensive,...

Marketing to Seniors | The Future Starts Now

Business, Marketing, Senior Marketing 1 min read

Our Marketing to Seniors series is back at Madonna University. Join us on Wednesday, May 15th, 2019 from 2:30 - 4:00 p.m. We will be discussing the latest trends in the senior industry and how you can stay ahead of the competition. ...

Ep. 43: Industry experts talk about occupancy

Business, Marketing, Senior Marketing 1 min read

What do you do when you need more clients? Hear from industry experts on their thoughts on occupancy and capacity. This two minute video will fill in the gaps on how to reach higher occupancy. var ss_form = {'account': 'MzawMDEzMDExAwA', 'formID':...

Ep. 42: Why are prospects so hard to find?

Business, Marketing, Senior Marketing 1 min read

We are at the beginning of the Silver Tsunami. With waves of baby boomers aging, why does it seem like prospects are still hard to find? This is the first video of an ongoing series that answers that question and provides a plan to help in your sales and...

Ep. 41: Determine your Marketing Budget

Business, Marketing, Senior Marketing 1 min read

One of the most frequently asked questions we get is how much should companies spend on marketing. However, there are a variety of ways to determine budget. To start, you have to pose the question, what does it cost me to be at less than full capacity?...

Turn blog visitors into paying customers

Business, Content Creation, eCommerce, Featured 3 min read

Half of the battle of digital marketing is actually getting them to your site. Find out how to turn your small business visitors into customers.

The pricing discussion: Just pull the Band-Aid and you’ll be fine

Business, eCommerce, Marketing, Writing 2 min read

Founder, Nick Skislak tackles the pricing discussion in his latest Forbes article. Here’s a peek: When you were a kid and your mom had to pull a Band-Aid off a boo-boo, you closed your eyes, clenched your teeth and hoped that she was right -- that it...

Email: The secret ingredient to managing the customer journey

Digital Marketing, eCommerce, Marketing 3 min read

When a prospective customer visits an ecommerce website, their journey has just begun.

Defining The Customer Journey

Digital Marketing, eCommerce 4 min read

With so many ways to reach a customer, the obvious question at the end of the day is: which of my marketing channels, messages and creative swayed that sale?

Global Marketing & Ecommerce: Top Things to Consider

eCommerce, Events, Industry, Marketing 3 min read

As the world becomes increasingly connected, it’s becoming more vital than ever for virtually all businesses – regardless of size – to have a global online presence. Taking a one-size-fits-all approach won’t cut it.

E-Commerce: The Difference Between Driving Traffic and Driving Conversions

eCommerce, Industry 2 min read

Are your marketing efforts in line with your business goals? Find out here.

Figuring Out Visitor Value: What’s Your Web Traffic Worth?

eCommerce, Featured 3 min read

Do you know what your web traffic is worth? Learn how to determine the value of your site’s visitors and what that means with these tips.

My first digital marketing conference experience

Digital Marketing, Events 3 min read

Being “Present” Enhances Presence

Events, Industry, Thought Leadership 2 min read

Everyone seems to be talking about IQ and EQ these days. Our emotional intelligence is considered to be a key factor in the composition of our overall presence. However, Amanda Farley, SSDM partner and accounts director, says radical transparency is what...

Human Centric B2B Marketing: Understanding the Customer Journey

Events, Featured, Industry 4 min read

It is no secret that we are at the frontlines of the next revolution of the marketing landscape.

Taking on SMX West

Events, Thought Leadership 4 min read

This year’s SMX West in San Jose was presented in a slightly different manner than previous years. With a redesigned format, the two-day conference still boasted rich SEO- and SEM-centric content, but in a more intimate setting. Although fewer sessions...

You are invited – Madonna Event Feb 7

Events, Senior Marketing 1 min read

19 must do’s to market to seniors in 2019

Growing the next generation of leaders: Planning a local Leadership Summit

Events, Thought Leadership 3 min read

Have you ever heard someone referred to as a “born leader?” What does that even mean? Is it possible to be born to lead?

SSDM’s Road To Digital Summit Detroit

Buzz Worthy, Digital Marketing, Events, Industry 2 min read

The upcoming Digital Summit Detroit has been a highly anticipated conference for the SSDM team.

We’re Out And About!

Digital Marketing, Events 2 min read

The SSDM ninjas are out and about in September, speaking at various conferences and spreading their special pearls of wisdom.

Walking the Walk

Community Relations, Events, Team 2 min read

Alzheimer’s is like cancer. We all have been touched by it, or know someone who has been.

Everyone Loves A Winner

Awards, Events 2 min read

Part of SS Digital Media’s core philosophy is a focus on giving back.

SMX West 2018 Speaker Recap

Buzz Worthy, Events 3 min read

I’ve never been one to get nervous about speaking in front of people, but my first SMX speaking engagement is definitely one my nerves will remember.

Nick Speaks at TechTown

Buzz Worthy, Digital Marketing, Events 2 min read

Reaching out to startups and entrepreneurs at TechTown’s Detroit Fulfillment Initiative Workshop on November 15.

Dreamforce Day 2: You Don’t Need Feet

Buzz Worthy, Events 4 min read

Day one of Dreamforce was a whirlwind but I survived. Shuttles were provided throughout the entire conference, however, your best bet was to walk. When Forbes suggested you wear comfortable shoes, they weren’t kidding.

Dreamforce Day 1: Dare to Dream

Buzz Worthy, Events 5 min read

Digital Strategist Allyssa Costanza recently headed off to Dreamforce in San Francisco! Check out what she learned on Day 1!

SMX Day 2: Google’s New UI, Machine Learning & MarTech

Events, Google News 4 min read

SEO isn’t going anywhere and if it’s one thing that’s for sure is that this industry is showing no signs of slowing down. This morning’s keynote with Scott Brinker highlighted the growth of the marketing technology landscape.

Global Marketing & Ecommerce: Top Things to Consider

eCommerce, Events, Industry, Marketing 3 min read

#DSDET Morning Session: All About Email Marketing

Events, Marketing 4 min read

I’m only one day into Digital Summit Detroit 2017 and I already went to the wrong stage. Am I back in college again? Oops. As I walk into the room, there are a lot of open seats with people in business attire, while others are dressed pretty casually.

#DSDET Day 1: Current Search Strategies to Increase Exposure

Events 3 min read

4 hours. 5 pages of notes. Limitless pieces of essential information. Day 1 of Digital Summit Detroit’s: Current Search Strategies that will Increase Your Exposure, was one heck of a session.

SS Digital Media Heads to Social Media Day Detroit

Events 3 min read

What better way to ring in the holiday weekend than with an insightful look into the world of social media. See our key take aways from Social Media Day Detroit!

Gateway ‘17 – Global Ecommerce: What’s Your Market?

Two sessions down, so many great conversations, and still so much more to uncover. Here is my quick recap of this morning’s sessions.

Facebook is illuminating its ad data

Advertising, Facebook, Featured, Marketing 2 min read

Employee Highlight: Laura

Culture, Featured 1 min read

When you’re a variety junkie, a digital marketing agency is definitely the “place to be.” Laura Oliveto admits to a life-long need for something challenging and new all the time. SSDM satisfies this desire, as well as her need for speed, given the fast...

Creating goal-focused content for social media

Advertising, Business, Digital Marketing, Facebook, Marketing, Social Media 3 min read

From organically reaching specialized groups through hashtags, to paid opportunities with audience targeting, social media has come a long way from simply connecting friends. But to be completely transparent, when it comes to social media marketing, there...

Women’s Day Celebrates the Female Spirit

Culture, Featured, Team 2 min read

In 1910, after the Socialist Party of America organized a Women’s Day in New York, the International Socialist Women’s Conference suggested that a Women’s Day be held annually. 109 years later, the women of SSDM honor the day with our own declarations of...

SSDM CEO Among County’s Young Elite

Awards, Featured, Team 1 min read

We’ll be the first to admit that we love to rave about our team’s successes. Striving for industry thought leadership, we’re proud to do the work. Much of our success is directly due to the SSDM philosophy, which encourages education and transparency to...

Human Centric B2B Marketing: Understanding the Customer Journey

Events, Featured, Industry 4 min read

It is no secret that we are at the frontlines of the next revolution of the marketing landscape.

Turn blog visitors into paying customers

Business, Content Creation, eCommerce, Featured 3 min read

Half of the battle of digital marketing is actually getting them to your site. Find out how to turn your small business visitors into customers.

You can’t do it alone – create integrated partnerships

Digital Marketing, Featured 3 min read

Small business success is a marketing mixed bag Small business owners are the backbone of the business community, but sometimes it seems that they are having their backs broken by the crush of the digital age. So many long-standing businesses have always...

I’ll Huff and Puff and Fine You €10 Million

Design + Technology, Industry 3 min read

Now, bear with me because this blog is about to be a beast. There’s just way too much information and too much on the line for this to be your standard, scannable blog content. Now let’s discuss the newest Big Bad Wolf of the digital industry: GDPR...