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Performance horsepower

Digital marketing is all about performance. Monitoring key performance indicators (KPIs) is a huge part of what we do, and delivering on...

Decidedly different creative teams

When Gabrielle “Gabbey” Music joined SSDM as a senior visual designer, she immediately came face to face with the “marketing fire,” as...

Maximum impact

Wendy Page is a poster child for the Greek way of succeeding in college. Extremely active in Alpha Sigma Tau at Eastern Michigan...
Performance horsepower

Performance horsepower

Digital marketing is all about performance. Monitoring key performance indicators (KPIs) is a huge part of what we do, and delivering on measured outcomes is our bread and butter. A successful digital agency depends on a highly reliable production...

Maximum impact

Maximum impact

Wendy Page is a poster child for the Greek way of succeeding in college. Extremely active in Alpha Sigma Tau at Eastern Michigan University, a fraternity friend within her network steered her toward an internship at a marketing company, and as they say,...

Challenging the sales norm

Challenging the sales norm

Some things in life rarely change, and sales techniques used to fall into this category – until now. Let’s talk about one of the most impactful selling tactics: the challenger. Sales for business growth The formula for successful selling has always been to establish a...

Analytics as an art form

Analytics as an art form

For someone who somewhat stumbled upon digital marketing, Robert Kub has become an aficionado of digital marketing analytics. He also is the proud rescuer of Kahla, a Saluki, one of the oldest known dog breeds, “the hunting hound of kings.” The art of...

Asking the tough questions

Asking the tough questions

Let’s face it - answering tough, high-level questions about your organization can be pretty intimidating. However, it’s an important part of the process because it forces you to look at your business through a more critical and strategic lens. With this outlook, you...

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