Latest Happenin’s
Our thoughts + industry insights
Writing an agency RFP? Here’s what you need to know
Developing a Request for Proposal for agency services can be elaborate. We have detailed some tips below to make the experience more pleasant.
How do you stack up?
Digital marketing is all about getting your message on the right channel, in front of the right people, and at the right time in the customer journey. If your efforts pay off, however, depends on how they stack up to your competitors. Taking the first step It all...
Creative strength
The most recent additions to SSDM’s creative team are wacky, wild and wonderful. Perfect characteristics to fit right in here! In our world of digital marketing and advertising, it’s all about the impressions we make. The correct combination of words and...
5 modern-day black pioneers in martech
For many, Black History Month is a time to recognize and acknowledge the accomplishments of black Americans who have contributed to our nation -- back in the day. But the real opportunity to realize this ongoing impact lies in the extraordinary work being...
It was inevitable
Industry watchers following the digital versus traditional trends acknowledge that the single most important differentiator is the ability for digital marketers to target tailored audience segments. Digital marketing now accounts for close to 60% of all ad...
B2B salespeople and the end of an era
It’s the end of an era for sales folks. Roaring into a new year, and a new consumer environment, B2B salespeople are finding themselves in some very unfamiliar territory. Over the last 13 years in B2B sales, we’ve had the opportunity to witness some pretty exciting...
Hitting it out of the park
Marketing is a team sport Cheryl Moscato, SSDM’s new senior client experience manager, has been involved with sports her entire life, including softball since age four, playing at the Canadian national softball level, pitching and fielding third base. It’s...
Agility is a by-product of good team dynamics
Laura Oliveto leads SSDM’s efforts to manage team member resources, help balance task allocations and plan for the incoming curveballs. By making our teams more agile, we are better able to respond quickly and effectively to the digital ecosystem. And, by analyzing...
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