Latest Happenin’s
Our thoughts + industry insights
Impacting Animals’ Lives
SSDM is delighted to share its latest award win - this time, for a social media strategy to restore the reputation of a local animal shelter. Waging social media war SSDM was first introduced to the Humane Society of Macomb (HSM) several years ago, when...
SSDM Named One of Crain’s Coolest Places to Work
SSDM is extremely proud to add “Cool Place” to its long list of accolades for excellence in digital marketing. SSDM is a cool place to work! In our first attempt to submit for the coveted distinction, SSDM earned the right to be called one of Crain’s 2020...
What does a digital marketing team look like?
The composition of a digital marketing team is akin to a great musical composition. It’s multi-layered, rich and rather complex.
How to Increase Engagement at Your Next Virtual Event
ICES, the biggest expo extravaganza on earth, will be virtual in January 2021. Has your biggest conference or industry summit gone virtual? Are those personalized experiences gone too? Well, yes and no. Till we meet again Just like most of you, we...
Marketing resource management: four key elements to consider
Doing more with less is a strategy that wins every time. How can you do it all without actually doing it all? What’s the best way to evaluate your options and determine the optimal solution for your current situation?
Shaping by design
The psychology behind good advertising is captivating, as smart graphic design fully supports messaging. An appreciation of the power of great design to motivate engagement and influence opinion is one of the most gratifying aspects of being a visual designer.
Always ask why. Five times
Contrary to popular belief, the study of data is both a left-brained and right-brained endeavor. Lucky for us, Sarah Jeffrey feels comfortable with this seeming dichotomy. Data will talk to you if you’re willing to listen As some of you may know, the main...
Why is the CMO position a short-term gig?
"Members of the C-Suite are usually not too surprised to hear that the new CMO is being replaced after barely having time to make any real difference." Surprise? No surprise? The average tenure for a CEO is 8+ years, yet the CMO position turns over roughly...
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