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Search psychology
Search marketing is so much more than keyword manipulation. If you can think like a prospect, you can anticipate behavior, and that’s the way to maximize marketing efforts. An entrepreneurial spirit As a first-grader, Chris Takessian was already...
Is your biz (search) trending?
Marketers have access to an abundance of search data, content and recommendations from Google but let’s be honest – all of that information can be a bit overwhelming at times, especially if you don’t know where to start. Laying the foundation Most of us are familiar...
Challenging the sales norm
Some things in life rarely change, and sales techniques used to fall into this category – until now. Let’s talk about one of the most impactful selling tactics: the challenger. Sales for business growth The formula for successful selling has always been to establish a...
The impending “cookie-pocalypse”
Yes, it’s true. Google Chrome will soon stop allowing cookies that collect data on individual users' browsing habits. Here’s what you need to know so the impending “cookie-pocalypse” doesn’t derail your marketing strategy. These are very different kinds of parties…...
Analytics as an art form
For someone who somewhat stumbled upon digital marketing, Robert Kub has become an aficionado of digital marketing analytics. He also is the proud rescuer of Kahla, a Saluki, one of the oldest known dog breeds, “the hunting hound of kings.” The art of...
Asking the tough questions
Let’s face it - answering tough, high-level questions about your organization can be pretty intimidating. However, it’s an important part of the process because it forces you to look at your business through a more critical and strategic lens. With this outlook, you...
ICYMI: New Microsoft Advertising features
Our very own Amanda Farley joined Marketing O'Clock, a Search Engine Journal podcast, and John Lee, head of evangelism at Microsoft Advertising, to discuss why these new features are game-changers. There are some big changes coming to Microsoft Advertising that will...
Writing an agency RFP? Here’s what you need to know
Developing a Request for Proposal for agency services can be elaborate. We have detailed some tips below to make the experience more pleasant.
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