Analytics, Business, Buzz Worthy, Digital Marketing, Thought Leadership
“Members of the C-Suite are usually not too surprised to hear that the new CMO is being replaced after barely having time to make any real difference.” Surprise? No surprise? The average tenure for a CEO is 8+ years, yet the CMO position turns over roughly...
Digital Marketing, Industry
SSDM had an opportunity to interview Tony Sapienza, Head of Communications North America for ZF, the third-largest automotive tier-one manufacturer, to discuss how the COVID-19 pandemic has altered their communications efforts. ZF has a global workforce of 148,000 in...
Advertising, Digital Marketing
“The advertising agency business model has morphed into a much more equitable and transparent one.” Through the looking glass In advertising’s heyday, an agency’s revenue was supported in no small part by a 17.65% media commission on every single...
Digital Marketing, Thought Leadership
Marketing in Times of Crisis Although it’s hard to know what to say, take time to craft just the right message, but definitely communicate. This is no time to be quiet. Certainty amidst the chaos I was talking to a friend recently and asked how her 92-year-old...
Content Creation, Digital Marketing, Social Media
Courting the Gen Z audience –Right now, the attention of younger consumers is a highly sought-after commodity. My generation is developing purchasing power and declaring our preferred brands. A lot of us are using social media as a way to express ourselves, and...
Advertising, Digital Marketing, Thought Leadership
““We have no future because our present is too volatile. We have only risk management. The spinning of the given moment’s scenarios. Pattern recognition.”~ William Gibson (“cyberpunk” and speculative fiction writer) Curves ahead. Remain alertI think a lot about...
Branding, Business, Digital Marketing
Like everything else these days, advertising continues to evolve … rapidly. And well it should. After all, this is the 21st century and it would be a shame to waste all that excellent data everyone’s out there collecting. <nudge, wink> Once upon a time, in the...
Digital Marketing, Team, Thought Leadership, UX Design
Digital Design: The Goal is Still Engagement It’s hard to believe I’ve been designing for the web for almost ten years. During the last decade, I’ve certainly seen trends come and go. However, the one constant that has emerged is the critical need for visitor...
