Advertising, Digital Marketing, Industry
Industry watchers following the digital versus traditional trends acknowledge that the single most important differentiator is the ability for digital marketers to target tailored audience segments. Digital marketing now accounts for close to 60% of all ad spending....
Advertising, Digital Marketing, Industry, Thought Leadership
“The foundations of your Google account are essential for success. It’s also important to understand that these change over time. Almost 100% of the time during an account audit, foundational account and ad settings are where the most issues are...
Buzz Worthy, Digital Marketing, Industry
We know reporting can be a challenge, especially when it comes to proving ROI to your C-Suite executives. Adding tools like Google Tag Manager (GTM) to your toolbelt can help you bridge the gap. Building your digital toolbelt In the world of digital marketing, we fall...
Buzz Worthy, Content Creation, Digital Marketing, Social Media
Content is king – that’s a fact – but quantity definitely does not equal quality when it comes to content creation. Top reads of the year With the new year just around the corner, we decided to look back at our previous blogs to see what topics struck a...
Buzz Worthy, Digital Marketing, Thought Leadership
So much work goes into a digital marketing initiative. It involves every team – research and data; analysis and strategy; media planning, creative and execution. So, when all is said and done, how do you know if it’s successful? The success yardstick A positive...
Advertising, Business, Digital Marketing
A great digital marketing team is a special combination of talents and textures. Specialists who study the numbers behind audience response, correlate the behavioral science and relational science, and build strategies around anomaly detection, optimization,...
Digital Marketing, Events, Social Media
ICES, the biggest expo extravaganza on earth, will be virtual in January 2021. Has your biggest conference or industry summit gone virtual? Are those personalized experiences gone too? Well, yes and no. Till we meet again Just like most of you, we sincerely hoped that...
