Analytics, Business, Buzz Worthy, Digital Marketing, Thought Leadership
“Members of the C-Suite are usually not too surprised to hear that the new CMO is being replaced after barely having time to make any real difference.” Surprise? No surprise? The average tenure for a CEO is 8+ years, yet the CMO position turns over roughly...
Buzz Worthy, Culture, Team
Following in the footsteps of so many wonderful SSDM interns, Katie Couture joins a long list of Chips at SSDM. At a time when understanding the meaning of “couture” is hit-or-miss in most vocabularies, Katie Couture is already proving to have a style all her own....
Buzz Worthy, Culture, Team
A dance instructor is a unique type of leader, assessing the talents and strengths of each class member while arranging steps and combinations to showcase each dancer’s strengths. Turns out it’s more like being a traffic coordinator than you might think. Teams and...
Buzz Worthy, Senior Marketing
We are operating in a time of fear and uncertainty due to COVID-19 and we face big questions that cannot be answered immediately. Communication is absolutely essential How long will it last? What does the new normal look like? What’s next? One question that we can...
Advertising, Business, Buzz Worthy
It helps to know the end-goal. Demand generation and lead generation are often used synonymously, but actually, they are very, very different. Different in so many ways, from required budget to desired results.” Aligning expectations From an agency standpoint,...
Buzz Worthy, Culture, Team
We’re a very collaborative bunch. From time to time, we like to get a bead on the SSDM Team and one of the most opportune times is at the start of the New Year. We asked SSDMers what they learned in 2019, or perhaps, what they had learned previously but actually...
Buzz Worthy, Culture, Team
Happy International Podcast Day! Of the 700,000 podcasts worldwide, it turns out the SSDM crew listens to a lot of them, with very little overlap. It seems that SSDMers have a bit of a macabre bent. Many tune in to My Favorite Murder or similar true crime podcasts as...
Buzz Worthy, Facebook, Social Media
We hear this statement a lot. “Tried social media; didn’t work.” We get it. If a company has expended time, money, and valuable resources working on something with little or no return on investment, this defensive posture is understandable when we ask, “What have you...
