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Our very own Amanda Farley joined Marketing O’Clock, a Search Engine Journal podcast, and John Lee, head of evangelism at Microsoft Advertising, to discuss why these new features are game-changers.

There are some big changes coming to Microsoft Advertising that will streamline your approval processes, make ad creation more efficient and offer opportunities for increased audience reach. Here’s what you need to know:

  • Video ad formats in Microsoft Audience Network campaigns with CPC and CPM metrics
  • Facebook Advertising import of up to 10,000 campaigns and ad groups per account
  • Expansion of Microsoft Audience Network to new countries including Canada, Australia and New Zealand

Read the Search Engine Journal’s full report on the new Microsoft Advertising and Audience Network features here.