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Our thoughts + industry insights
Why is the CMO position a short-term gig?
"Members of the C-Suite are usually not too surprised to hear that the new CMO is being replaced after barely having time to make any real difference." Surprise? No surprise? The average tenure for a CEO is 8+ years, yet the CMO position turns over roughly...
Valuable lessons carried into professional careers
"As summer approaches, high school seniors are considering the many academic routes available to them. Whether it be college, trade school, or a crash course in a relevant field, the path to endless opportunities begins with seeking knowledge." That’s why...
Haute Couture
Following in the footsteps of so many wonderful SSDM interns, Katie Couture joins a long list of Chips at SSDM. At a time when understanding the meaning of “couture” is hit-or-miss in most vocabularies, Katie Couture is already proving to have a style all...
Let’s dance: the mechanics and artistry of team management
A dance instructor is a unique type of leader, assessing the talents and strengths of each class member while arranging steps and combinations to showcase each dancer’s strengths. Turns out it’s more like being a traffic coordinator than you might think....
After COVID: The new communications strategy for senior living
It’s time. As Henry Kissinger once said: “The challenge for leaders is to manage the crisis while building the future.” That time is now. This COVID-19 crisis certainly has challenged our industry, but in many ways, it has made us stronger. The new...
System thinking can change everything
The art of leading a team has often been referred to as “herding cats,” which is as funny as it is apt. I know it’s a cliche, but quite often I do feel that the job of a project manager is to herd cats. However, I like cats and I’ve found that herding them...
Turning global communications around on a dime
SSDM had an opportunity to interview Tony Sapienza, Head of Communications North America for ZF, the third-largest automotive tier-one manufacturer, to discuss how the COVID-19 pandemic has altered their communications efforts. ZF has a global workforce of...
This is not your father’s agency business model
"The advertising agency business model has morphed into a much more equitable and transparent one."Through the looking glass In advertising’s heyday, an agency’s revenue was supported in no small part by a 17.65% media commission on every single placement, including...
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