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Creating content guidelines

Creating content guidelines

Have you ever seen a fast-food chain poke fun at its competitors on Twitter? Or maybe a professional sports team is feuding with its opponent before a big game? These brands have created unique identities, personalities and highly specific content guidelines. Building...
Meet Micaela Petrucci

Meet Micaela Petrucci

Micaela Petrucci fell in love with the unique mystique of working at an agency. Softball star cuts her teeth on radio promotion At Northville High School, Micaela Petrucci was a varsity softball player in her sophomore year, nailing any batter headed for first base....
Impacting Animals’ Lives

Impacting Animals’ Lives

SSDM is delighted to share its latest award win – this time, for a social media strategy to restore the reputation of a local animal shelter. Waging social media war SSDM was first introduced to the Humane Society of Macomb (HSM) several years ago, when the...

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