Tag Archive: Digital Marketing

Figuring out decision technology + where it works best

A new term recently surfaced, and it will undoubtedly be part of the digital marketing lexicon for a while. It’s a decision technology being referred to as “multi-arm testing.” You may have even heard it referred to over the past few years as “bandit testing.”...
Read More

Human Centric B2B Marketing: Understanding the Customer Journey

It is no secret that we are on the frontlines of the next marketing landscape revolution. Recapping this morning’s sessions with Brian Solice, an author, digital anthropologist and Altimeter Group’s principal analyst and Paul Petermen, the head of industry...
Read More

Selling life insurance in the digital age

Digital marketing has revolutionized the way we receive and perceive information. Many industries have embraced the opportunity and are now “all in,” while others are taking a more cautionary approach. It seems this is the case with the life insurance industry, in...
Read More

You can’t do it alone – create integrated partnerships

Small business success is a marketing mixed bag Small business owners are the backbone of the business community, but sometimes it seems that they are having their backs broken by the crush of the digital age. So many long-standing businesses have always done things...
Read More

IT & Your Digital Company – The Matrix

Wait you’re not my IT team? All joking aside the web is a complex place, and it is hard for marketing directors, business owners, boards of directors, and the like to have a full understanding of its complexity. So, it is no surprise that we spend a good majority of...
Read More

SSDM Wins Merit Award from IABC Detroit Chapter

We are very humbled to receive the Merit award in the Community Relations and Reputation Management category of the Communication Management division from the Detroit Chapter of the International Association of Business Communicators (IABC). We worked alongside the...
Read More

Why Your Facebook Marketing Isn’t Working

Feel like you’ve been wasting your time and energy attempting to market your business on Facebook? Don’t stress. Here are a few reasons why your current Facebook marketing efforts may not be producing results. You Don’t Have a Strategy Successful marketing on...
Read More

The Art of Getting Clicks

After hours of slaving away creating the wittiest and most well-researched blog post EVER, it can be disheartening to discover that all of your hard work resulted in a whopping total of one or two clicks. You could write the most clever, interesting and entertaining...
Read More