Advertising, Digital Marketing, Search Engine Marketing, Thought Leadership
Search industry leaders look to each other for pearls of wisdom and advice to help make better decisions and achieve success for their clients. Usually these leaders present at conferences and often, they also author articles in key industry publications. Since...
Events, Thought Leadership
This year’s SMX West in San Jose was presented in a slightly different manner than previous years. With a redesigned format, the two-day conference still boasted rich SEO- and SEM-centric content, but in a more intimate setting. Although fewer sessions were held...
Events, Thought Leadership
I was fairly unprepared when my turn came to lead. At the urging of several journalist friends, I joined the Detroit chapter of the Association for Women in Communications (AWC), a 108-year old national organization. Following my personal rule to only join if I could...
Culture, Team, Thought Leadership
Today we celebrate International Women’s Day at SSDM and who runs the world? Girls! We asked the ladies of SSDIG if you could have dinner with any woman, living or dead, real or fictional, past or present, who would it be and why? Amanda – It’s a toss up between...
Design + Technology, Thought Leadership
The digital marketing landscape continues to grow at an incredible rate and the impact technology has on its evolution resides within the contributions of the many innovators, strategists and creatives in our communities. As Black History month comes to an end, I’m...
Industry, Thought Leadership
The consumer voice has undergone monumental shifts over the past few decades, and most businesses aren’t following suit. To understand what the customer journey looks like today, we need to take a look at what it looked like in the past. Here’s a look at how the...
Digital Marketing, eCommerce, Industry, Thought Leadership
“Why should I care about my visitor value?” Let’s be honest, did this question run through your head when you read the title of this blog? If it did, don’t worry. You’re not alone. Many companies and brands do not understand the true importance of calculating their...
From the Desk, Thought Leadership
So typically I write my blogs about the latest tips or trends in the digital advertising industry, but today I wanted to just take a few minutes to really talk about what being an entrepreneur means to me. Growing up, my biggest role model was always my grandpa. He...
