Drew’s Intern Experience: A Taste of Digital
As I sit here and write, the sounds of Old Motown music drift into my head. It’s funky Friday at SS Digital Media, and our Digital Marketing Manager is the DJ. As an incoming Senior at Central Michigan University, this internship was my ticket to graduation. This...
Are You Using YouTube?
Quick. What’s the second largest search engine? Bing? Yahoo? Nope. It’s YouTube. And therein lies the power behind leveraging YouTube as an important tool in your marketing suite. Hear from Laura: YouTube has become the best way to achieve quick, easy, compelling,...
Gateway ‘17 – Global Ecommerce: What’s Your Market?
At the recent inaugural Gateway Conference, hosted by internet shopping giant Alibaba, in Detroit, the vastness of our world was shrunk down to the distance of a couple taps on a smartphone. A bevy of heavy hitters graced the stage with pearls of welcome and wisdom....
Why You Should Be Careful When Siloing Your Marketing Services
Want email marketing? Go to an email marketing expert, of course. What about search ads? A successful search marketing agency is the obvious choice. Social media? An organization that specializes in all things social is clearly right decision. Except, it isn’t always...
E-Commerce: The Difference Between Driving Traffic and Driving Conversions
Have you ever wondered why your advertising tactics haven’t been driving the expected number of conversions? The answer is, you may be choosing the wrong ad types. Learn the difference between advertising for traffic and advertising for conversions in this Forbes...
Figuring Out Visitor Value: What’s Your Web Traffic Worth?
“Why should I care about my visitor value?” Let’s be honest, did this question run through your head when you read the title of this blog? If it did, don’t worry. You’re not alone. Many companies and brands do not understand the true importance of calculating their...
A Quick Breakdown on Snapchat Advertising
Perhaps one of the most popular social media platforms today, Snapchat, is growing rapidly among younger demographics. As the platform grows so does the advertising opportunities. Check out this quick breakdown on Snapchat advertising: Who’s On Snapchat More than 200...LATEST
