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The Customer Journey: Then and Now

The Customer Journey: Then and Now

The consumer voice has undergone monumental shifts over the past few decades, and most businesses aren’t following suit. To understand what the customer journey looks like today, we need to take a look at what it looked like in the past. Here’s a look at how the...
Attribution, Tracking & Insights

Attribution, Tracking & Insights

There are tools available in Adwords, Analytics and now Google Attribution, as well as third-party tools, that provide more flexibility and insights than ever. But that doesn’t mean attribution has become easier, or is even “solved” for most...
SEO Ranking Factors 2017: What Matters & What Doesn’t

SEO Ranking Factors 2017: What Matters & What Doesn’t

With loads of guesswork and assumptions, the debate about Google ranking factors is never-ending and evolves with every algorithm update. What’s on the rise, what’s on the decline, and what still works? This first session we figured out the key elements...
The Latest in Reporting in Digital

The Latest in Reporting in Digital

So there’s one thing for sure, there is no lack of data to review or tools available. Whether you’re looking at integrating new tools, or create a better reporting experience, there are options. Here are some key things to consider when looking at quality reporting....
#DSDET Morning Session: All About Email Marketing

#DSDET Morning Session: All About Email Marketing

I’m only one day into Digital Summit Detroit 2017 and I already went to the wrong stage. Am I back in college again? Oops. As I walk into the room, there are a lot of open seats with people in business attire, while others are dressed pretty casually. I notice people...

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