Industry, Thought Leadership
The consumer voice has undergone monumental shifts over the past few decades, and most businesses aren’t following suit. To understand what the customer journey looks like today, we need to take a look at what it looked like in the past. Here’s a look at how the...
Facebook, Industry, Social Media
When large industry (i.e. Google and Facebook) changes happen it always sparks a great debate. Last week’s Facebook update announcement has definitely provided some great conversions regarding the future for Facebook and brand publishers:...
Culture, Digital Marketing, Industry, Team
As someone who just kind of fell into digital marketing, I never knew how hard it would be to help find other people like me, and people that shared similar visions and values. Through the years at SS Digital Media I’ve helped recruit, train, hire and unfortunately...
Digital Marketing, Industry, SEO
There are tools available in Adwords, Analytics and now Google Attribution, as well as third-party tools, that provide more flexibility and insights than ever. But that doesn’t mean attribution has become easier, or is even “solved” for most...
eCommerce, Events, Industry
As the world becomes increasingly connected, it’s becoming more vital than ever for virtually all businesses – regardless of size – to have a global online presence. Taking a one-size-fits-all approach won’t cut it. Frederic Schaub, Partner at...