Digital Marketing, eCommerce
When a prospective customer visits an ecommerce website, their journey has just begun. Assuming that they find the right information on the site and like what they see, the next steps are critical to the ultimate goal: a sale, or a “conversion” of some sort. Email to...
Digital Marketing, eCommerce
What is the Customer Journey? With so many ways to reach a customer, the obvious question at the end of the day is: which of my marketing channels, messages and creative swayed that sale? The answer is – all of them. And that’s why mapping the customer journey...
Buzz Worthy, Content Creation, Search Engine Marketing, Social Media
As a professional in the digital marketing sphere, one of the greatest feelings of accomplishment is to be asked to be an expert speaker on important topics in your field. With nine years under her belt at SSDM, Amanda Farley has eagerly begun preparations to speak at...
Buzz Worthy, Digital Marketing, Events, Industry
As an integrated agency with a heavy hand in the digital space, the upcoming Digital Summit Detroit has been a highly anticipated conference for the SSDM team. With the topic of digital marketing being so vitally important to many businesses in our region, it’s no...
Digital Marketing, Industry, SEO
When looking for a digital marketing agency or partner, it is absolutely crucial to know what you’re getting before signing that dotted line. This means knowing exactly what your contract entails as well as what results you can expect. While this may seem obvious,...
Design + Technology, Industry
Now, bear with me because this blog is about to be a beast. There’s just way too much information and too much on the line for this to be your standard, scannable blog content. Now let’s discuss the newest Big Bad Wolf of the digital industry: GDPR (General Data...
Design + Technology, Industry
Wait you’re not my IT team? All joking aside the web is a complex place, and it is hard for marketing directors, business owners, boards of directors, and the like to have a full understanding of its complexity. So, it is no surprise that we spend a good majority of...
