Digital Marketing, Industry
SSDM had an opportunity to interview Tony Sapienza, Head of Communications North America for ZF, the third-largest automotive tier-one manufacturer, to discuss how the COVID-19 pandemic has altered their communications efforts. ZF has a global workforce of 148,000 in...
Culture, Industry, Team, Thought Leadership
International Women’s Day: Inspiring Female Figures It’s International Women’s Day! On this day, we celebrate all the wonderful achievements of women throughout our history. This year, we asked the powerhouse women of SSDM to nominate those who have inspired...
Buzz Worthy, Events, Industry, Thought Leadership
With the automotive industry moving at the speed of light, competition tightening and the marketplace becoming even more tense with tariff and sanctions talk, now is the time for sales and marketing to join forces for the mutual success of the organization. We’re not...
Culture, Internship Opportunity, Team
As we reach mid-year here at SSDM, it’s that time again. Interns come to spend some time with us and hopefully, to gain valuable knowledge that will support their future endeavors.Sarah JeffreyThis year we say hey to Sarah Jeffrey, a recent Central Michigan University...
Culture, Internship Opportunity, Team
Into the unknown On Tuesday, May 28, I entered the SSDM office in Troy, Michigan to start my three-week journey with one of the coolest and strongest teams I would ever meet. In February 2019, I was selected as one of 30 young people to participate in a Russian...
Buzz Worthy, Digital Marketing, Industry
Measure for measureHow often have you wished you could accurately track page action? Measure real conversions? Leave your developer out of the picture? Meet Google Tag Manager.In a nutshell, Google Tag Manager enables “regular folk” to properly track conversions and...
Events, Industry, Thought Leadership
Everyone seems to be talking about IQ and EQ these days. Our emotional intelligence is considered to be a key factor in the composition of our overall presence. However, Amanda Farley, SSDM partner and accounts director, says radical transparency is what it takes to...
