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Meet Micaela Petrucci

Meet Micaela Petrucci

Micaela Petrucci fell in love with the unique mystique of working at an agency. Softball star cuts her teeth on radio promotion At Northville High School, Micaela Petrucci was a varsity softball player in her sophomore year, nailing any batter headed for first base....
All systems go

All systems go

When I interviewed for the job at SSDM, the idea of running an office with a dozen or so people seemed to be so much easier than running eight high-traffic hair salons in four different states. Right? Well, only slightly 🙂 How does your garden grow? It takes seeds,...
Shaping by design

Shaping by design

Carissa Wesson, SSDM’s Visual Designer, has enjoyed the study of shapes all her life. In elementary school, she won a competition award for a drawing of a helicopter from the local airport in her hometown of Adrian, Michigan, which is widely used by race-car drivers...
Always ask why. Five times

Always ask why. Five times

Contrary to popular belief, the study of data is both a left-brained and right-brained endeavor. Lucky for us, Sarah Jeffrey feels comfortable with this seeming dichotomy. Data will talk to you if you’re willing to listen As some of you may know, the main SSDM mantra...
Valuable lessons carried into professional careers

Valuable lessons carried into professional careers

“As summer approaches, high school seniors are considering the many academic routes available to them. Whether it be college, trade school, or a crash course in a relevant field, the path to endless opportunities begins with seeking knowledge.” That’s why...
Haute Couture

Haute Couture

Following in the footsteps of so many wonderful SSDM interns, Katie Couture joins a long list of Chips at SSDM. At a time when understanding the meaning of “couture” is hit-or-miss in most vocabularies, Katie Couture is already proving to have a style all her own....

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