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Our thoughts + industry insights
Viewpoints and insights from the Motor City
Search industry leaders look to each other for pearls of wisdom and advice to help make better decisions and achieve success for their clients. Usually these leaders present at conferences and often, they also author articles in key industry publications....
Ep. 38: Finding “hot” prospects through search
Finding the right prospects is as important as ever and targeting those prospects by demographic and user location is no longer enough. Marketers have to cater to potential customers in all different phases of the funnel. With that being said, there is no...
Creating goal-focused content for social media
From organically reaching specialized groups through hashtags, to paid opportunities with audience targeting, social media has come a long way from simply connecting friends. But to be completely transparent, when it comes to social media marketing, there...
Women’s Day Celebrates the Female Spirit
In 1910, after the Socialist Party of America organized a Women’s Day in New York, the International Socialist Women’s Conference suggested that a Women’s Day be held annually. 109 years later, the women of SSDM honor the day with our own declarations of...
Ep. 37: Not everyone is your prospect
Find prospects interested in you While it’s never something one would like to hear, it’s hard to accept that not everyone is your prospect. Yes, you can surely find people in your target demographic and ideal location but pinpointing audiences that are...
SSDM Wins the Killer Content Award
SSDM has won a Killer Content Award in the category “Agency Partnership,” for its social-media campaign for Bosch US during the 2018 Consumer Electronics Show.
Garry Cole of SSDM Presents Senior Living Marketing Strategies
TROY, Mich. -- Garry Cole, VP of Client Solutions at SSDM (formerly SS Digital Media) was part of a group of senior-living experts who presented various education sessions at the HCAM/MCAL Spring Leadership Conference, March 4 & 5 at the Motor City Casino...
SSDM CEO Among County’s Young Elite
We’ll be the first to admit that we love to rave about our team’s successes. Striving for industry thought leadership, we’re proud to do the work. Much of our success is directly due to the SSDM philosophy, which encourages education and transparency to...
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