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Our thoughts + industry insights
You should get to know Google Tag Manager
Measure for measureHow often have you wished you could accurately track page action? Measure real conversions? Leave your developer out of the picture? Meet Google Tag Manager.In a nutshell, Google Tag Manager enables “regular folk” to properly track...
Marketing to Seniors | 4 Potential Causes of Low Occupancy
Understanding why occupancy is low is the first step to correct the problem. In this week’s Two Minute Tuesday, we take a look at the top 4 causes and how to take steps for improving the situation. If you missed any previous videos on occupancy and the...
Figuring out decision technology + where it works best
A new term recently surfaced, and it will undoubtedly be part of the digital marketing lexicon for a while. It’s a decision technology being referred to as “multi-arm testing.” You may have even heard it referred to over the past few years as “bandit...
Marketing to Seniors | Seven Step Process to Increase Occupancy
This week’s Two Minute Tuesday is a BIG one. We’ll take you through a seven step process to increase occupancy and get new clients. Hopefully you have been following along with our ongoing series. If not, make sure to take a look at the previous videos to...
My first digital marketing conference experience
I have always wanted to be one of those people who got to travel for work, not only because it seemed glamorous, but because I wanted to be able to represent a brand I believed in. So when I was asked to accompany one of our partners, Amanda, to her...
Facebook is illuminating its ad data
Good intel is invaluable How much are you willing to spend to get your message in front of the right audiences? Ever wonder what your competition is spending on social media? For the past year, Facebook Ad Library has provided a comprehensive,...
Employee Highlight: Laura
When you’re a variety junkie, a digital marketing agency is definitely the “place to be.” Laura Oliveto admits to a life-long need for something challenging and new all the time. SSDM satisfies this desire, as well as her need for speed, given the fast...
Marketing to Seniors | The Future Starts Now
Our Marketing to Seniors series is back at Madonna University. Join us on Wednesday, May 15th, 2019 from 2:30 - 4:00 p.m. We will be discussing the latest trends in the senior industry and how you can stay ahead of the competition. ...
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