Our Thoughts
Welcome to where we say the quiet parts out loud. From marketing truths and creative trends to business growth strategies, we unpack what works, what doesn't, and what's next. No fluff. Just insights you can actually use.
Demand gen does not equal lead gen: here’s the difference
It helps to know the end-goal. Demand generation and lead generation are often used synonymously, but actually, they are very, very different. Different in so many ways, from required budget to desired results.” Aligning expectations From an agency standpoint,...
AI Enables Pattern Recognition, The Foundation of Behavioral Marketing
““We have no future because our present is too volatile. We have only risk management. The spinning of the given moment’s scenarios. Pattern recognition.” ~ William Gibson (“cyberpunk” and speculative fiction writer) Curves ahead. Remain alert I think a lot...
Exactly What is the Difference Between a Branding Agency and a Digital Agency?
Like everything else these days, advertising continues to evolve … rapidly. And well it should. After all, this is the 21st century and it would be a shame to waste all that excellent data everyone’s out there collecting. <nudge, wink> Once upon a time, in the...
You’re Getting “Blockbustered”
“My prediction is that over the next 10 years, we are going to continue to see countless industries change in ways most cannot imagine. Burger King getting into the vegan game, Amazon flying packages to our doorstep and homes being built in 2 weeks instead of 12...
Top 10 ways to get your marketing budget increased
So, your marketing budget is getting cut… To be clear, the budget cut is really just your organization decreasing investment on activities they can not track. Considering your current marketing and sales activities, perhaps it’s not all that surprising. Here are...
Employee Highlight: Garry
Sales and marketing success starts with a solid understanding of the client and their needs. Garry Cole can easily understand digital marketing clients and their requirements, as he was an SSDM client before joining the team here. However, Garry is no stranger to the...
SSDM Achieves IABC Double Win
Troy, Mich. — SSDM, the premier integrated marketing agency, is being honored with two awards from the International Association of Business Communicators (IABC) for its campaign to introduce the ADS line of automotive diagnostic systems for client Bosch...
SSDM Founder and CEO to Speak at Troy Chamber Marketing Conference
TROY, Mich. — Nick Skislak, founder and CEO of SSDM, a digital marketing and advertising agency, will present at the Troy Chamber of Commerce’s annual Modern Marketing Movers conference, on Wednesday, October 23, 2019, from 8:00 – 11:00 am at Walsh College...
Customer Journey Centricity Strategies
“In our continuing pursuit to impact the customer journey, we’ve learned a lot and we want to share our experiences with you. “ In this paper, we provide our insights and walk you through everything you need to know to develop a comprehensive,...
Social Media Doesn’t Work For My Business
We hear this statement a lot. “Tried social media; didn’t work.” We get it. If a company has expended time, money, and valuable resources working on something with little or no return on investment, this defensive posture is understandable when we ask, “What have you...
