Our Thoughts
Welcome to where we say the quiet parts out loud. From marketing truths and creative trends to business growth strategies, we unpack what works, what doesn't, and what's next. No fluff. Just insights you can actually use.
Lead Gen Shouldn’t Only Be Done For Residents, But Also Employees
Topic Rundown Why Employee Lead Generation Matters: Staffing shortages are one of the senior living industry’s biggest challenges. Employees directly shape a community’s reputation through their interactions with residents, as highlighted in online reviews. Attracting...
The Easiest, Most Affordable Way to Capitalize on the Prospect Data You Already Have
Topic Rundown How Website Data Drives Email Nurturing: Website tracking enables you to tailor email campaigns based on visitor behavior. For example, prospects exploring memory care pages can receive personalized emails featuring services, success stories, and...
Why Your Sales Teams Should NOT Be Nurturing Leads
Topic Rundown Understanding the Senior Living Sales Cycle: Only 25% of leads are ready to move in immediately, typically due to urgent needs like memory care. The remaining 75% are “Planning-Focused,” taking months to decide, but these leads are often abandoned...
How to Measure ROI on Your Unclosed Senior Living Leads
Topic Rundown Understanding the Senior Living Sales Cycle: Only 25% of leads are ready to move in immediately, typically due to urgent needs like memory care. The remaining 75% are “Planning-Focused,” taking months to decide, but these leads are often abandoned...
Higher Time on Your Site a Win? No! Here’s Why
Topic Rundown The Misconception About Time on Site: While high time on site is often seen as positive, it can actually indicate that visitors are struggling to find key information, leading to frustration and fewer conversions. For senior living operators, this...
Why Leads Aren’t Converting + How to Fix It
Topic Rundown The Long Nurturing Process: Aggressively pursuing leads early on and then abandoning them is ineffective. A patient, long-term nurturing approach aligns with the complex decision-making process of seniors and their families. Meet Prospects Where...
How Centralizing Sales Increases Senior Living Conversion Rates
Topic Rundown The Power of Regional Sales Goals: Centralizing sales allows you to focus on regional goals rather than individual community targets. By offering prospects a variety of options across multiple locations, you ensure they’re matched with the best-fit...
The 6 Change Indicators for Senior Living Shoppers
Topic Rundown Digital Connectedness: Today’s seniors are more tech-savvy than ever, using digital platforms to research and make decisions. A strong online presence, including a user-friendly website and active social media, is essential to engaging seniors and their...
The Difference Between Helpful Touch + Informed Push
Topic Rundown Sensitivity in the Sales Process: The senior living decision is emotionally complex and often involves conflicting family opinions. Sales representatives must act as trusted advisors, guiding families with empathy and flexibility to ensure...
What Does Population Have to Do With Senior Living Occupancy?
Topic Rundown Aligning Supply with Demand: Ensuring your community has enough units to serve at least 10% of the local population aged 65 and older aligns occupancy goals with market realities. This balance prevents overbuilding while effectively meeting demand. The...
