Advertising, Digital Marketing
A new term recently surfaced, and it will undoubtedly be part of the digital marketing lexicon for a while. It’s a decision technology being referred to as “multi-arm testing.” You may have even heard it referred to over the past few years as “bandit testing.”...
Advertising, Digital Marketing, Search Engine Marketing, Thought Leadership
Search industry leaders look to each other for pearls of wisdom and advice to help make better decisions and achieve success for their clients. Usually these leaders present at conferences and often, they also author articles in key industry publications. Since...
Advertising, Business, Digital Marketing, Facebook, Social Media
From organically reaching specialized groups through hashtags, to paid opportunities with audience targeting, social media has come a long way from simply connecting friends. But to be completely transparent, when it comes to social media marketing, there is a wrong...
Advertising, Awards, Business, Digital Marketing
As a digital agency, our highest purpose is to optimize client budgets and successfully achieve or exceed stated campaign objectives. Because of our dedication to our work, we are eager to say that we are finalists for all three of the awards we submitted to the...
Advertising, Branding, Business, Digital Marketing
The new business roller coaster If it’s your job to drum up new business, you know it’s like a roller coaster. Sometimes you have the Midas touch and sometimes you go weeks without bringing in any new business. As sales and marketing are so closely aligned, when sales...
