Events, Thought Leadership
I was fairly unprepared when my turn came to lead. At the urging of several journalist friends, I joined the Detroit chapter of the Association for Women in Communications (AWC), a 108-year old national organization. Following my personal rule to only join if I could...
Digital Marketing, eCommerce
When a prospective customer visits an ecommerce website, their journey has just begun. Assuming that they find the right information on the site and like what they see, the next steps are critical to the ultimate goal: a sale, or a “conversion” of some sort. Email to...
Design + Technology, Industry
Wait you’re not my IT team? All joking aside the web is a complex place, and it is hard for marketing directors, business owners, boards of directors, and the like to have a full understanding of its complexity. So, it is no surprise that we spend a good majority of...
Design + Technology, Thought Leadership
The digital marketing landscape continues to grow at an incredible rate and the impact technology has on its evolution resides within the contributions of the many innovators, strategists and creatives in our communities. As Black History month comes to an end, I’m...
Facebook, Industry, Social Media
When large industry (i.e. Google and Facebook) changes happen it always sparks a great debate. Last week’s Facebook update announcement has definitely provided some great conversions regarding the future for Facebook and brand publishers:...
