Content Marketing, Growth Marketing, Social Media
ICES, the biggest expo extravaganza on earth, will be virtual in January 2021. Has your biggest conference or industry summit gone virtual? Are those personalized experiences gone too? Well, yes and no. Till we meet again Just like most of you, we sincerely hoped that...
Advertising + Media, Content Marketing, Conversion Optimization
“The advertising agency business model has morphed into a much more equitable and transparent one.” Through the looking glass In advertising’s heyday, an agency’s revenue was supported in no small part by a 17.65% media commission on every single...
Advertising + Media, Growth Marketing, Technology + Automation
““We have no future because our present is too volatile. We have only risk management. The spinning of the given moment’s scenarios. Pattern recognition.”~ William Gibson (“cyberpunk” and speculative fiction writer) Curves ahead. Remain alertI think a lot about...
Advertising + Media, Technology + Automation
A new term recently surfaced, and it will undoubtedly be part of the digital marketing lexicon for a while. It’s a decision technology being referred to as “multi-arm testing.” You may have even heard it referred to over the past few years as “bandit testing.”...
