How to Increase Engagement at Your Next Virtual Event
ICES, the biggest expo extravaganza on earth, will be virtual in January 2021. Has your biggest conference or indus...
Why is the CMO position a short-term gig?
“Members of the C-Suite are usually not too surprised to hear that the new CMO is being replaced after barely havin...
This is not your father’s agency business model
“The advertising agency business model has morphed into a much more equitable and transparent one.” Through the loo...
No Time to Waste
Marketing in Times of Crisis Although it’s hard to know what to say, take time to craft just the right message, but...
AI Enables Pattern Recognition, The Foundation of Behavioral Marketing
““We have no future because our present is too volatile. We have only risk management. The spinning of the given mo...
SSDM Founder and CEO to Speak at Troy Chamber Marketing Conference
TROY, Mich. — Nick Skislak, founder and CEO of SSDM, a digital marketing and advertising agency, will present at th...
Figuring out decision technology + where it works best
A new term recently surfaced, and it will undoubtedly be part of the digital marketing lexicon for a while. It’s a ...
Facebook is illuminating its ad data
Good intel is invaluable How much are you willing to spend to get your message in front of the right audiences? Eve...
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