Content Marketing, Growth Marketing, Social Media
Social media content should always provide your audience with value. Even if that’s just a quick laugh, make sure all of your posts have a purpose. In today’s competitive marketplace, the impact of social media on business can’t be denied. Creating social media...
Content Marketing, Social Media
Have you ever seen a fast-food chain poke fun at its competitors on Twitter? Or maybe a professional sports team is feuding with its opponent before a big game? These brands have created unique identities, personalities and highly specific content guidelines. Building...
Content Marketing, Growth Marketing, Social Media
ICES, the biggest expo extravaganza on earth, will be virtual in January 2021. Has your biggest conference or industry summit gone virtual? Are those personalized experiences gone too? Well, yes and no. Till we meet again Just like most of you, we sincerely hoped that...
Senior Living Marketing, SEO & Paid Search, Social Media
It’s time. As Henry Kissinger once said: “The challenge for leaders is to manage the crisis while building the future.” That time is now. This COVID-19 crisis certainly has challenged our industry, but in many ways, it has made us stronger. The new communications...
Advertising + Media, Social Media
Good intel is invaluable How much are you willing to spend to get your message in front of the right audiences? Ever wonder what your competition is spending on social media? For the past year, Facebook Ad Library has provided a comprehensive, keyword-searchable...
Senior Living Marketing, Social Media
Utilizing the various targeting options on social media is a very effective option to find “hot” prospects. Demographics, location and lifestyle are some of those options to find prospects who are interested in senior...
