Branding, Digital Marketing, From the Desk, Social Media, Thought Leadership
New year, new me… we’ve all heard that phrase. And we’ve all spent the whole year after trying to achieve whatever vision we came up with or unrealistic goals we set for ourselves. Building your personal brand on LinkedIn is no different! It can be a little...
Branding, Content Creation, Digital Marketing, Social Media, Thought Leadership
Social media content should always provide your audience with value. Even if that’s just a quick laugh, make sure all of your posts have a purpose. In today’s competitive marketplace, the impact of social media on business can’t be denied. Creating social media...
Branding, Content Creation, Social Media
Have you ever seen a fast-food chain poke fun at its competitors on Twitter? Or maybe a professional sports team is feuding with its opponent before a big game? These brands have created unique identities, personalities and highly specific content guidelines. Building...
Buzz Worthy, Content Creation, Digital Marketing, Social Media
Content is king – that’s a fact – but quantity definitely does not equal quality when it comes to content creation. Top reads of the year With the new year just around the corner, we decided to look back at our previous blogs to see what topics struck a...
Awards, Facebook, Social Media
SSDM is delighted to share its latest award win – this time, for a social media strategy to restore the reputation of a local animal shelter. Waging social media war SSDM was first introduced to the Humane Society of Macomb (HSM) several years ago, when the...
Digital Marketing, Events, Social Media
ICES, the biggest expo extravaganza on earth, will be virtual in January 2021. Has your biggest conference or industry summit gone virtual? Are those personalized experiences gone too? Well, yes and no. Till we meet again Just like most of you, we sincerely hoped that...
Search Engine Marketing, Senior Marketing, Social Media
It’s time. As Henry Kissinger once said: “The challenge for leaders is to manage the crisis while building the future.” That time is now. This COVID-19 crisis certainly has challenged our industry, but in many ways, it has made us stronger. The new communications...
Content Creation, Digital Marketing, Social Media
Courting the Gen Z audience –Right now, the attention of younger consumers is a highly sought-after commodity. My generation is developing purchasing power and declaring our preferred brands. A lot of us are using social media as a way to express ourselves, and...
