SEO + Paid Search
Being found online requires more than just good content—it demands a strategic approach to search. Whether it’s organic SEO or paid search campaigns, we break down the latest trends and best practices to help you rank higher, drive qualified traffic, and generate better results.
B2B SEO Mastery: Unconventional Tactics to Skyrocket Your Online Visibility and Generate Quality Leads
Ranking on the first page of Google is essential for capturing quality leads—75% of searchers never go past the first page. If your B2B website isn’t showing up in search results, you’re missing out on potential clients who are ready to engage. A smart SEO strategy...
The SEO Playbook for Senior Living: How to Get Found & Drive More Inquiries
Ranking on the first page of Google is critical for generating leads, as 75% of searchers never go past the first page. If your senior living website isn’t appearing in search results, you’re missing out on high-quality prospects. A strong SEO strategy helps your...
Digital Marketing Showdown: PPC vs. SEO for B2B Success
In the world of digital marketing for B2B companies, two strategies stand out: Pay-Per-Click (PPC) Advertising and Search Engine Optimization (SEO). Each approach offers unique advantages—PPC delivers immediate exposure and targeted reach, while SEO builds...
PPC Isn’t the Problem—Your Strategy Is. Here’s How to Fix It
Pay-per-click (PPC) advertising can be a powerful way to reach decision-makers and generate leads, but many B2B companies burn through thousands of dollars without seeing real results. If your campaigns are delivering clicks but not customers, the issue probably isn’t...
Is your biz (search) trending?
Marketers have access to an abundance of search data, content and recommendations from Google but let’s be honest – all of that information can be a bit overwhelming at times, especially if you don’t know where to start. Laying the foundation Most of us are familiar...
Setting your Google campaigns up for success
“The foundations of your Google account are essential for success. It’s also important to understand that these change over time. Almost 100% of the time during an account audit, foundational account and ad settings are where the most issues are...
Is Google Tag Manager part of your digital toolbelt?
We know reporting can be a challenge, especially when it comes to proving ROI to your C-Suite executives. Adding tools like Google Tag Manager (GTM) to your toolbelt can help you bridge the gap. Building your digital toolbelt In the world of digital marketing, we fall...
After COVID: The new communications strategy for senior living
It’s time. As Henry Kissinger once said: “The challenge for leaders is to manage the crisis while building the future.” That time is now. This COVID-19 crisis certainly has challenged our industry, but in many ways, it has made us stronger. The new communications...
Marketing Beyond the Cookie
“It’s no secret – as Google goes, so goes much of the online community. So when Google recently confirmed the death of third-party cookies (which have been on life support for the last 12-18 months), it’s no wonder marketing leaders were left panicked and...
You should get to know Google Tag Manager
Measure for measure How often have you wished you could accurately track page action? Measure real conversions? Leave your developer out of the picture? Meet Google Tag Manager. In a nutshell, Google Tag Manager enables “regular folk” to properly track conversions and...
