Leadership + Culture
Great marketing starts with great leadership. Culture fuels innovation, engagement, and results. Here, we explore what it takes to build strong teams, foster collaboration, and create a work environment where both people and businesses thrive.
Lead Gen Shouldn’t Only Be Done For Residents, But Also Employees
In the senior living industry, generating leads for prospective residents is a well-known priority. Communities spend significant portions of their marketing budgets on campaigns designed to bring in new residents, filling open units and keeping occupancy rates high....
An organic agency evolution
For some, working at an agency is no easy feat. Tena Hermance, however, has spent her career blazing trails at metro Detroit’s biggest marketing and advertising agencies — and now she’s bringing that expertise to SSDM. Women leading the industry Tena Hermance is no...
Michael Crank is all about the experience
The exuberant Michael Crank has joined SSDM, bringing with him a toolkit chock-full of Grade-A customer service skills, a network of diverse connections and a passion for marketing. Cruising into a career opportunity While we all love a good underdog story, Michael...
CX management: rolling out the red carpet
Working with a digital marketing agency for the first time naturally comes with some hesitancy — and lots of new questions. That’s why a people-first philosophy is key when developing new client relationships. What’s the point of CX management? Essentially, we’ve...
Winning: It’s all about the team
We’ve won another Best + Brightest award! You might be thinking, “Wow, they must be doing a lot of things right!” Well, we believe that’s true, but don’t take our word for it. Ask our team members. We did. There are thousands of awards up for grabs in the marketing...
5 modern-day black pioneers in martech
For many, Black History Month is a time to recognize and acknowledge the accomplishments of black Americans who have contributed to our nation — back in the day. But the real opportunity to realize this ongoing impact lies in the extraordinary work being done...
Agility is a by-product of good team dynamics
Balance task allocations for team harmony and agility Among the plethora of challenges marketers faced in 2020, internal team composition and deployment was high on the list, at 42.9%. When COVID hit, marketing managers had to re-evaluate their workload to absorb the...
SSDM Named One of Metro Detroit’s Brightest and Best for Second Year
SSDM is excited to keep “Metro Detroit’s Best and Brightest” on its roster of accolades. SSDM is on a winning streak! For the second year in a row, SSDM has been named one of Metropolitan Detroit’s Best and Brightest Companies to Work For®, presented by MichBusiness....
From Studio Monitors to Marketing Metrics
The nexus of technology and creativity is the sweet spot for SSDM Chief Creative Officer and Partner, Michael J. Taylor II. What the Studio Taught Me About Leading Creative Teams There’s something uniquely satisfying about watching ideas take shape — whether through a...
SSDM Named to Financial Times 500 Fastest Growing in America
SSDM is most often recognized for its highly successful client campaigns, and now is being equally honored for its financial stability. Strength in numbers SSDM has ranked at #309 on the Financial Times list of the 500 Fastest Growing Companies in America. The list...
