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An organic agency evolution

An organic agency evolution

For some, working at an agency is no easy feat. Tena Hermance, however, has spent her career blazing trails at metro Detroit’s biggest marketing and advertising agencies — and now she’s bringing that expertise to SSDM. Women leading the industry Tena Hermance is no...
CX management: rolling out the red carpet

CX management: rolling out the red carpet

Working with a digital marketing agency for the first time naturally comes with some hesitancy — and lots of new questions. That’s why a people-first philosophy is key when developing new client relationships. What’s the point of CX management? Essentially, we’ve...
Michael Crank is all about the experience

Michael Crank is all about the experience

The exuberant Michael Crank has joined SSDM, bringing with him a toolkit chock-full of Grade-A customer service skills, a network of diverse connections and a passion for marketing. Cruising into a career opportunity While we all love a good underdog story, Michael...
Winning: It’s all about the team

Winning: It’s all about the team

We’ve won another Best + Brightest award! You might be thinking, “Wow, they must be doing a lot of things right!” Well, we believe that’s true, but don’t take our word for it. Ask our team members. We did. There are thousands of awards up for grabs in the marketing...
5 modern-day black pioneers in martech

5 modern-day black pioneers in martech

For many, Black History Month is a time to recognize and acknowledge the accomplishments of black Americans who have contributed to our nation — back in the day. But the real opportunity to realize this ongoing impact lies in the extraordinary work being done...
Agility is a by-product of good team dynamics

Agility is a by-product of good team dynamics

Balance task allocations for team harmony and agilityAmong the plethora of challenges marketers faced in 2020, internal team composition and deployment was high on the list, at 42.9%. When COVID hit, marketing managers had to re-evaluate their workload to absorb the...

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