B2B, Culture, Industry, Press, Team
For some, working at an agency is no easy feat. Tena Hermance, however, has spent her career blazing trails at metro Detroit’s biggest marketing and advertising agencies — and now she’s bringing that expertise to SSDM. Women leading the industry Tena Hermance is no...
B2B, Industry, Team, Thought Leadership
Working with a digital marketing agency for the first time naturally comes with some hesitancy — and lots of new questions. That’s why a people-first philosophy is key when developing new client relationships. What’s the point of CX management? Essentially, we’ve...
B2B, Culture, Industry, Team
On the surface, Bree Glenn is an experienced marketer, public relations professional and mother. Her LinkedIn cover modestly states “Marketing Communications Professional.” Her Facebook headline reflects her life succinctly: she is a “wife and mama” and a “believer...
B2B, Business, Industry, Thought Leadership
Some things in life rarely change, and sales techniques used to fall into this category – until now. Let’s talk about one of the most impactful selling tactics: the challenger. Sales for business growth The formula for successful selling has always been to establish a...
B2B, Digital Marketing, Industry
Let’s face it – answering tough, high-level questions about your organization can be pretty intimidating. However, it’s an important part of the process because it forces you to look at your business through a more critical and strategic lens. With this outlook,...
B2B, Buzz Worthy, Industry, Thought Leadership
It’s the end of an era for sales folks. Roaring into a new year, and a new consumer environment, B2B salespeople are finding themselves in some very unfamiliar territory. Over the last 13 years in B2B sales, we’ve had the opportunity to witness some pretty exciting...
