Growth Marketing
Sustainable growth isn’t about quick wins—it’s about smart, scalable strategies. From full-funnel marketing to automation and data analytics, we dive deep into the tactics that fuel business expansion. Discover how to blend creativity with performance to drive long-term success.
Ep. 36: Referrals – Recap and Go
Two Minute Tuesday As we’ve discussed over the previous four videos, referrals may be the single most important source of qualified leads in the Senior Industry. This video is the last in the series and provides a two-minute recap of key steps to formulate your...
Human Centric B2B Marketing: Understanding the Customer Journey
It is no secret that we are on the frontlines of the next marketing landscape revolution. Recapping this morning’s sessions with Brian Solice, an author, digital anthropologist and Altimeter Group’s principal analyst and Paul Petermen, the head of industry...
Ep. 35: Getting referrals in the Digital Age
Referrals through digital platforms may be your new number one lead source. Now that “traditional” referrals are getting more difficult to come by, this could be your chance to capitalize on this source of leads. Tune into the video below to find out...
Conquering B2B digital one nomination at a time
As a digital agency, our highest purpose is to optimize client budgets and successfully achieve or exceed stated campaign objectives. Because of our dedication to our work, we are eager to say that we are finalists for all three of the awards we submitted to the...
Selling life insurance in the digital age
Digital marketing has revolutionized the way we receive and perceive information. Many industries have embraced the opportunity and are now “all in,” while others are taking a more cautionary approach. It seems this is the case with the life insurance industry, in...
Are your internal digital marketing efforts getting the job done?
The new business roller coaster If it’s your job to drum up new business, you know it’s like a roller coaster. Sometimes you have the Midas touch and sometimes you go weeks without bringing in any new business. As sales and marketing are so closely aligned, when sales...
Fishing with spears: The fine art of selective marketing
You feel like you’re just fishing. The funnel is full, but there isn’t a single “real” lead in there. You’re filling the pipeline with a ton of prospects, but you know in your heart they are not a good fit. What a frustrating endeavor. Goin’ fishing It’s human nature...
Stop Googling your business
Trust us, we completely understand the appeal and temptation of Googling your business, especially when you begin to question the performance of your paid campaigns. But we must advise, this is a bad idea. Not only will your impression count against the metrics of...
SSDM’s Road To Digital Summit Detroit
As an integrated agency with a heavy hand in the digital space, the upcoming Digital Summit Detroit has been a highly anticipated conference for the SSDM team. With the topic of digital marketing being so vitally important to many businesses in our region, it’s no...
B2B Marketing – Ditching The Marketing & Sales Silos
Whether you’re trying to put on a webinar, working on a lead generation campaign or updating your sales processes, connecting your marketing and sales teams is non-negotiable with the new generation of B2B decision makers. Creating The Next Generation of Buyer...
