Content Marketing, Growth Marketing
In the marketing toolbox, email is the golden hammer. In the right hands, email is the single most powerful tool for nurturing high-quality sales leads and increasing revenue. The dark truth about email marketing Yes, email is still relevant — and well worth your...
Content Marketing, Growth Marketing, Social Media
Social media content should always provide your audience with value. Even if that’s just a quick laugh, make sure all of your posts have a purpose. In today’s competitive marketplace, the impact of social media on business can’t be denied. Creating social media...
Content Marketing, Social Media
Have you ever seen a fast-food chain poke fun at its competitors on Twitter? Or maybe a professional sports team is feuding with its opponent before a big game? These brands have created unique identities, personalities and highly specific content guidelines. Building...
Content Marketing, Growth Marketing, Social Media
ICES, the biggest expo extravaganza on earth, will be virtual in January 2021. Has your biggest conference or industry summit gone virtual? Are those personalized experiences gone too? Well, yes and no. Till we meet again Just like most of you, we sincerely hoped that...
Advertising + Media, Content Marketing, Conversion Optimization
“The advertising agency business model has morphed into a much more equitable and transparent one.” Through the looking glass In advertising’s heyday, an agency’s revenue was supported in no small part by a 17.65% media commission on every single...
Content Marketing, Leadership & Culture
TROY, Mich. – SSDM (formerly SS Digital Media) has won a Killer Content Award in the category “Agency Partnership,” for its social-media campaign for Bosch US during the 2018 Consumer Electronics Show. This is the first time the agency has taken home the...
Content Marketing, Conversion Optimization
If you sell online, there are many avenues to direct traffic to your website. Search marketing techniques are now so scientific, if you have a fairly strategic methodology to drive visitors to your blog and website, you’ve won half the battle. Once a visitor makes it...
