Content Marketing
Content is the bridge between awareness and conversion. Whether it’s a compelling blog post, an insightful whitepaper, or an engaging video, strategic content marketing builds trust and nurtures leads. We’ll help you create and distribute content that resonates, educates, and drives meaningful action.
The Power of Visual Storytelling: How Creative Assets Boost Senior Living Move-Ins
With 90% of the information processed by the brain being visual, high-quality creative assets are essential for engaging families searching for senior living options. If your marketing materials rely heavily on text or outdated visuals, you risk losing potential...
The email marketing funnel: A beginner’s guide
In the marketing toolbox, email is the golden hammer. In the right hands, email is the single most powerful tool for nurturing high-quality sales leads and increasing revenue. The dark truth about email marketing Yes, email is still relevant — and well worth your...
The do’s and don’ts of social media for your business
Social media content should always provide your audience with value. Even if that’s just a quick laugh, make sure all of your posts have a purpose. In today’s competitive marketplace, the impact of social media on business can’t be denied. Creating social media...
Are you content with your content?
For good reason, and this year, more than ever, content really is king. Are you curious why it’s on the priority list for the marketers we surveyed? Because it now needs to be a high priority for any internal marketing team’s resource management plan. Not every team...
Creating content guidelines
Have you ever seen a fast-food chain poke fun at its competitors on Twitter? Or maybe a professional sports team is feuding with its opponent before a big game? These brands have created unique identities, personalities and highly specific content guidelines. Building...
How to Increase Engagement at Your Next Virtual Event
ICES, the biggest expo extravaganza on earth, will be virtual in January 2021. Has your biggest conference or industry summit gone virtual? Are those personalized experiences gone too? Well, yes and no. Till we meet again Just like most of you, we sincerely hoped that...
This is not your father’s agency business model
“The advertising agency business model has morphed into a much more equitable and transparent one.” Through the looking glass In advertising’s heyday, an agency’s revenue was supported in no small part by a 17.65% media commission on every single...
SSDM Wins the Killer Content Award
TROY, Mich. – SSDM (formerly SS Digital Media) has won a Killer Content Award in the category “Agency Partnership,” for its social-media campaign for Bosch US during the 2018 Consumer Electronics Show. This is the first time the agency has taken home the...
Human Centric B2B Marketing: Understanding the Customer Journey
It is no secret that we are on the frontlines of the next marketing landscape revolution. Recapping this morning’s sessions with Brian Solice, an author, digital anthropologist and Altimeter Group’s principal analyst and Paul Petermen, the head of industry...
Turn blog visitors into paying customers
If you sell online, there are many avenues to direct traffic to your website. Search marketing techniques are now so scientific, if you have a fairly strategic methodology to drive visitors to your blog and website, you’ve won half the battle. Once a visitor makes it...
