Latest Happenin’s
Our thoughts + industry insights
All the world’s a stage
Psychologist or journalist? When she was growing up, Marissa at one time or another wanted to be one of them … or a singer or a graphic or interior designer. What she found was that a career in digital marketing provides the opportunity to satisfy quite a...
From symphony to synchrony
The nexus of technology and creativity is the sweet spot for SSDM creative director and partner, Michael J. Taylor II. Creative problem solving In an earlier career iteration, as a music producer and recording engineer, I came to appreciate the blending of technology...
Creating content guidelines
Have you ever seen a fast-food chain poke fun at its competitors on Twitter? Or maybe a professional sports team is feuding with its opponent before a big game? These brands have created unique identities, personalities and highly specific content...
Looking back at top reads of 2020
Content is king - that’s a fact - but quantity definitely does not equal quality when it comes to content creation. Top reads of the year With the new year just around the corner, we decided to look back at our previous blogs to see what topics struck a chord, if we...
Meet Micaela Petrucci
Micaela Petrucci fell in love with the unique mystique of working at an agency. Softball star cuts her teeth on radio promotion At Northville High School, Micaela Petrucci was a varsity softball player in her sophomore year, nailing any batter headed for...
SSDM Named to Financial Times 500 Fastest Growing in America
SSDM is most often recognized for its highly successful client campaigns, and now is being equally honored for its financial stability. Strength in numbers SSDM has ranked at #309 on the Financial Times list of the 500 Fastest Growing Companies in America....
What does digital marketing success look like?
So much work goes into a digital marketing initiative. It involves every team - research and data; analysis and strategy; media planning, creative and execution. So, when all is said and done, how do you know if it’s successful? The success yardstick A...
SSDM and roundtable6 Form an Alliance for Client Success
Sharing space and supporting each other’s skills, SSDM has welcomed roundtable6 to 850 Stephenson Highway in Troy, enabling both agencies to bring more customized solutions to a wider range of clients. A meeting of the minds During SSDM’s 12 years in...
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