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Our thoughts + industry insights
After COVID: The new communications strategy for senior living
It’s time. As Henry Kissinger once said: “The challenge for leaders is to manage the crisis while building the future.” That time is now. This COVID-19 crisis certainly has challenged our industry, but in many ways, it has made us stronger. The new...
Systems thinking can change everything
The art of leading a team has often been referred to as “herding cats,” which is as funny as it is apt. I know it’s a cliche, but quite often I do feel that the job of a project manager is to herd cats. However, I like cats and I’ve found that herding them...
Turning global communications around on a dime
SSDM had an opportunity to interview Tony Sapienza, Head of Communications North America for ZF, the third-largest automotive tier-one manufacturer, to discuss how the COVID-19 pandemic has altered their communications efforts. ZF has a global workforce of...
This is not your father’s agency business model
"The advertising agency business model has morphed into a much more equitable and transparent one."Through the looking glass In advertising’s heyday, an agency’s revenue was supported in no small part by a 17.65% media commission on every single placement, including...
Marketing Beyond the Cookie
"It’s no secret – as Google goes, so goes much of the online community. So when Google recently confirmed the death of third-party cookies (which have been on life support for the last 12-18 months), it’s no wonder marketing leaders were left panicked and...
No Time to Waste
Marketing in Times of Crisis Although it’s hard to know what to say, take time to craft just the right message, but definitely communicate. This is no time to be quiet. Certainty amidst the chaos I was talking to a friend recently and...
Celebrating National Reading Month
"I do believe something very magical can happen when you read a book.” ~ J. K. Rowling Everyone at SSDM takes pride in relentless improvement, whether it relates to work, side projects or the pursuit of happiness. We came together to create a list of...
Spring Forward
5 Spring Cleaning Tips Now that we’re back in the groove after the Daylight Savings Time adjustment, it’s time to check your home’s detector batteries, reset your manual watches and double-check your website technologies for smooth sailing this summer. Tip #1:...
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